2. Concept
 Our video will be narrative based. The artist is reminded of
his previous relationship and his regrets leads him to travel
to his ex-girlfriend’s house to get her back. Throughout his
travelling the audience will also see his memories of the
relationship, through to the break up, sparked by locations
and images until he reaches her house. However the video
will leave the audience unknowing the outcome of his
journey.
 The song itself seems to give the
idea of living with regret after the
singer’s relationship has ended
and now he has realised what he’s
missed. http://www.youtube.com/watch?v=RBumgq5yVrA

3. Genre
 Target Audience: Indie videos often target
teenagers to young adults. Although the
lyrics/narrative within our video appeals
more to females, as it surrounds the idea of
relationships and love, it can still also
appeal to males as the artist is male.
 Our chosen song belongs to the
indie/folk genre.

4. Influence
 Most of Passengers music videos are
solely based on performance, however
within our music video we want to
include narrative as well as
performance.
 The message of this song is also
similar to ‘Let Her Go’ – it follows a
couple, who have broken up, and uses
the idea of re-visiting old memories
from the relationship, sparked by
things kept from different occasions.
 Gabrielle Aplin – Panic Cord uses both
narrative and performance.
http://www.youtube.com/watch?v=LLdTcr98fSs

5. Conventions
 Lyrics and visuals – The video will visually represent the message
in the lyrics through the narrative.
 Music and visuals – There will be a relationship between the music
and visuals through the editing of the video. As the pace of the
song increases so will the editing and the narrative content.
 Close-up – close ups will be used so that the artist can express
emotion and connect with the audience.
 Genre – We will follow typical conventions of the indie genre
through how we dress the artist, the locations we use and the
editing of the video.

6. Props/Locations
 Within the folk/indie genre almost all videos
focus on or include a performance of the song
and therefore within our music video we will
include instruments.
 To follow the usual conventions of this genre
we will use an acoustic guitar for the
performance.
 As indie is usually a small budget and niche
audience genre they typically use fairly simple
locations. They often use outside or everyday
locations, often in order to use natural lighting.

7. Camerawork/Editing/Effects
 Our video will use a variety of camera angles, shots
and distances within the video in order to keep it
interesting and connected with the audience.
 For example use of point of view shots or over the
shoulder shots will allow the audience to gain view from
the performers perspective.
 Indie videos typically don’t use many edited effects and
transitions are often simple cuts, so our video will follow
this convention using transitions for the video to flow
well.