1. JCPenney
Company
Project Proposal
By Monica Peck

2. Executive Summary
• The J.C. Penney Company
• The overall problem: Employee attendance.
• Opportunity: Increased effective communication
• Reason for topic selection

3. Detailed Explanation
“We’re going to
start with the
foundation: No
one can beat us
at being us.” –
Marvin Ellison,
CEO

4. Detailed Explanation
Methodology:
• Survey
• 29 responses
• JCP employees and other retail store employees
• Online Research

5. Research Findings: Survey Results
0
2
4
6
8
10
12
14
16
18
Store Communication? Email/ Text Beneficial?
Retail Employee Ratings
1 2 3 4 5

6. JCPenney Potential Changes
• E-mail/text/associate kiosk displaying information about items such
as:
• Spirit weeks/days
• Food-provided days
• Rewards/Recognitions/Incentives
• Additional employee discount event opportunities
• Community involvement (food drives, philanthropic events/collections)
• Upcoming events/occasions
• Employee outings
• Job openings,
• And so on…
• Access to all store employees’ names, positions within the company, and contact
information (work phone, email, etc.)

7. Other JCPenney Potential Changes
Store management to communicate directly through
e-mail/text/associate kiosk regarding information
about items such as:
• Spirit weeks/days
• Food-provided days
• Rewards/Recognitions/Incentives
• Additional employee discount event opportunities
• Community involvement (food drives,
philanthropic events/collections)
• Upcoming events/occasions
• Employee outings
• Job openings,
• And so on…
Survey said:
• 3/25 or 10% would NOT like
to see these changes to the
JCP Kiosk or a text/email
program
• Most felt these capabilities
would increase their
chances of going to/being
on time for work

8. Proposed Solution
• More effective/interactive communication within the company
• Change in the employee associate kiosk

9. Alternatives
• Increased strict attendance and dress policies, etc.
JCPenney Company Recommendation:
• Implement these communication programs and improve the
employee website and its stores will see a positive impact on
employee attendance and morale.

10. Conclusion
• “Lots of good ideas as possibilities but contact info of
everyone should be private and not shared. Too
many things can go wrong as a result.”
•“This is a great idea that I have never thought
about before. I'm going to present this idea to
my management team at my job. I think this
could have lots of potential.”

11. References
French, Laura. "The Price of Fashion: JCPenney Plots Return to Form."World Finance. N.p., 4 Nov.
2014. Web. 24 Apr. 2016. <http://www.worldfinance.com/home/the-price-of-fashion-jcpenney-
plots-return-to-form>.
JCPenney Kiosk. https://hcmweb.jcpenney.com:3834/JCPMenu3.aspx
Peck, Monica. JCPenney Survey
https://docs.google.com/a/kent.edu/forms/d/1xG6BHMGS6W8psejuuUIZRiO0mNP0t5jJyLOPxUhOP
Qk/edit?usp=sharing_eid&ts=5717056e#responses
Wahba, Phil. "The CEO Who's Reinventing J.C. Penney." Fortune. Wordpress.com, 1 Mar. 2016. Web.
24 Apr. 2016. <http://fortune.com/j-c-penney-reinvention/>.