This document introduces TAP, a hybrid content management system (CMS) and mobile tour platform developed by the Indianapolis Museum of Art. TAP allows museums to easily author and manage mobile audio and multimedia tours using open-source software. Content is authored in Drupal and delivered to mobile devices using either an iPod Touch app or HTML5 client. The TAP platform uses an open metadata standard called TourML to describe tour content and navigation in a device-independent way. The system's goals are to make authoring easy for museums, provide reusable content modules, and connect with existing museum systems. All of TAP's code and specifications are freely available on Google Code to encourage open collaboration on mobile strategies without proprietary lock-in.

1. TAP: A Hybrid CMS Mobile Tour Platform Robert Stein Chief Information Officer Indianapolis Museum of Art rstein@imamuseum.org @rjstein

2. Say Hello to TAP IMA’s Mobile Tour Platform -Sacred Spain Exhibition -Tara Donovan: Untitled -100 Acres (coming soon)

3. TAP into TAP First-Class Content Management Open-SourceCommunity Owned, Freely Available Open Standards (TourML) Multi-Platform Easy-to-Use iPod Client

4. Overview Software Architecture

5. Drupal Tour CMS

6. iPod Touch Client

7. HTML 5 Client (Coming Soon)

8. 3 Goals for Mobile Content management Tappity, Tap… Tap…

9. Make Authoring Easy for Users

10. Provide Reusable Bits

11. Connect with Museum systems

12. Why Open Source? So…

13. Why Open Source? No existing OS solution dedicated to mobile museum tours We know software… Still learning about mobile content strategies No suitable metadata standard for Mobile Tours Danger of proprietary lock-in and one-off solutions

14. Google Code http://code.google.com/p/tap-tours/ Software Downloads Install Documentation Discussion Groups iPod Clients

15. TourML A Platform-Neutral Metadata Spec for Mobile Tours Spec is available for comment / reference from: http://wiki.museummobile.info/museums-to-go/products-services/tourml

16. Types of Stops Audio Video Text / HTML content Image Polls StopGroups

17. Stop Attributes Type The type of the stop as described above Title You guessed it :) ID Aunique identifier for the stop, not for humans StopCode Acode (either numeric or text) which can be entered by visitors to access this stop. This might be a traditional keypad input… the answer to some clue… or an accession number from the collection. Icon (optional) An override of a default stop-type icon Goto Astop reference that should be accessed immediately upon finishing the action of this stop.

18. Using These Simple Building Blocks, You Can Build All Sorts Of Tours

19. Enhanced Keypad Stop Group CODE: 100 Audio Stop CODE: 200 Stop Group CODE: 300 Poll Image Audio Video Stop Group Poll Poll Poll

20. SoundTracks & SoundBites GOTO: 200 GOTO: 300 GOTO: 400 GOTO: 500 Stop Group CODE: 200 Audio Stop CODE: 100 Stop Group CODE: 400 Audio Stop CODE: 300 Audio Stop CODE: 500 Poll Image Audio Video Stop Group Poll Poll Poll

21. Choose Your Own Adventure Video Audio Video Stop Group Audio GOTO Audio Audio Stop Group GOTO Stop Group Audio GOTO Text GOTO Text Audio Stop Group Poll Video GOTO GOTO GOTO

22. Video: SebastianoMainardi: The Science of Art Stop Group: How’d They Do That? Video: Behind The Scenes Video: Director’s Journal Stop Group Stop Group: Wood Panel GOTO Stop Group: Gesso Text Text Text Text Stop Group: Materials and Techniques Image Image Image Image Stop Group: Design Image: Mainardi Altarpiece Stop Group: Paint SebastianoMainardi: The Science of Art

23. Let’s Build a Tour Up Next… http://imamuseum.org/tapdemo

24. Questions? Thank You!