This document outlines a public-private partnership approach for delivering push and pull-based climate and agricultural advisory services in Tanzania. It involves collaborations between government departments, farmer organizations, NGOs, research institutions, and media organizations to develop, deliver, and gather feedback on climate and agricultural information. Content would be developed and disseminated through extension workers, mobile phones, radio programs, and other channels. Evaluation of the services would involve stakeholders at various administrative levels to ensure an effective feedback loop between information providers and end users.

1. Push and Pull Based Climate and Agro Advisory Services Anchored on Public Private Producer Partnership
END USERS DELIVERY CHANNELS CONTENT PACKING CONTENT DEVELOPMENT
INNOVATIONS
Extension System
• Capacity Building of DC; an added unit of CC
• Training of Village Extension Workers
MOBILE PHONES
• Farmer Hotline Services
INTERACTIVE RADIO
• Radio Call in Programs
• Audio Recording from farmers
Stakeholders (Live Stocks/Farmers Union/Cooperative , NGO’s, Research Institutions
(UoDar, SUA, SARI) Faith based organization (Church etc) TMA, PMO, MoAFD, MoALFD,
Water User Association (Village Level) Division Adaption Committee, WARD Resource
Center (Ward Level) and Redcross )

2. SUPPLY SIDE PARTNERSHIPCONTENT DEVELOPMENT
FPO ( NASFAM, Farmers World, FUM)
Government Department
(TMA, MAFC, MoHSW, PMO-RALG,
Ministry of Water, Ministry of Natural
Resourcesand MLFD)
Academic Institutions
(UDSM, SUA, SARI)
UNITED NATION ORGANIZATION
(UNDP, FAO, WFP, WMO)
NON-GOVERNMENTORGANIZATIONS
(FEWS NET, TRCS, KINNAPA, Naadutaro
)
Research Organizationsand Media
(CCAFS, ICRAF, ICRISAT, FRI)
COORDINATION UNIT
(PMO-RALG )
(Climate/Agriculture/Allied sector
Info & Advisory)
Develop a detailed outline of the
program structure & potential
content
Content
Development
Coordinationamongandwithintheorganization
Farmer based Organizations

3. DELIVERY SIDE PARTNERSHIPCOMMUNICATION CHANNELS
ClimateandAgriInfo/Advisory
TBC, Radio Free Africa,
Radio Sauti ya injili ,
Laramatak (Longido)
Airtel, Vodacom
Extension System
• AgroMet Bulletins in local language
through accessible channel)
• ToT (Train the Trainer – Ext Staff and
lead farmers on Climate Information
Service)
Mobile Based Intervention
• Mobile Cinema
• USSD Code
• Voice Message
• APN Service
Radio Based Intervention
• Beep4Weather
• Community Radio Clubs
(Push Based Approach)
TCRA
PastoralistsFarmers
Commercial Farmers
Small holder Farmers

4. Push and Pull Based Climate and Agro Advisory Services Anchored on Public Private Producer Partnership
PastoralistsFarmers
Commercial Farmers
Small holder Farmers
(Pull Based Approach& Feedback)
INNOVATIONS
Extension System
• Capacity Building of DC; an added unit of CC
• Training of Village Extension Workers
MOBILE PHONES
• Farmer Hotline Services
INTERACTIVE RADIO
• Radio Call in Programs
• Audio Recording from farmers
EVALUATION SIDE PARTNERSHIPFEEDBACK PROCESS
Stakeholders (Live Stocks/Farmers Union/Cooperative , NGO’s,
Research Institutions (UDSM, SUA, SARI) Faith based organization
(Church etc) TMA, PMO, MAFC, MLFD, Water User Association
(Village Level) Division Adaption Committee, Ward Resource Center
(Ward Level) and Redcross )
COORDINATION UNIT
(PMO-RALG )
(Climate/Agriculture/Allied sector
Info & Advisory)
Develop a detailed outline of the
program structure & potential
content
Content
Development

5. TMA
PMO -
RALG MAFC MLFD
Regional Secretariat
District Councils
Ward Level
Village Level
Hamlet
EasyInformationFlowDifficult
InformationFlow
Weak Linkage
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Tanzania Agriculture
Extension Structure
for Climate
Information Services