Tampere ES: Lean startup stories 29.9.2014
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This document discusses lean startup stories and methodologies. It introduces Kimmo Koivisto and his various startup ventures including Tellyo, which allows users to grab and share TV clips on social media. It also briefly describes Kimppis, a smarter way to share taxis by matching passengers going in the same direction. The document emphasizes the importance of the lean startup methodology and getting out of the building to validate ideas with customers.
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Tampere ES: Lean startup stories 29.9.2014
- 1. LEAN STARTUP STORIES Kimmo Koivisto kimmo@tellyo.com | @kimmokoivisto Tellyo.com @TellyoTV 1
- 2. The Lean Startup Methodology 2 Tweet your comments to @KimmoKoivisto
- 3. A huge movement with books, blogs, meetups and more And many many more… Tellyo.com @TellyoTV 3
- 4. Who am I? Today • Tellyo Co-founder and CEO • Teho-Opisto & DesignSpace family businesses • Hacking hobbyist: Lean Startup Machine, Kimppis, Pizza Saurus, Ifify, … Before • Vectia Management consultant • Nokia Research strategy • Helsinki university of Technology Industrial engineering Tweet your comments to @KimmoKoivisto
- 5. The easiest way to share TV moments
- 6. TV tweets are interesting to only those watching the show What these tweets are about? Tellyo.com @TellyoTV 6
- 7. Attached TV clip makes tweets fun and relevant to all 7 The X Factor UK By Tellyo @TellyoTV
- 8. Grab videos from TV and share to friends in social media 2) Open Big Brother 2nd screen app... Wow, check what happened! Tellyo.com @TellyoTV 8 1) See something you love on TV and... 3) Tap red button... GRAB-A-MOMENT 4) You’ll get replay of the just-seen moment on TV... ...add title and share to social media! By
- 9. Upcoming shows in Finland during Autumn 2014 posse.mtv.fi Tellyo.com @TellyoTV 9 putous.mtv.fi
- 11. The Smarter way to share a taxi! www.kimppis.com
- 12. Tap your destination www.kimppis.com
- 13. Tap your destination www.kimppis.com
- 14. Tap your destination Find matches www.kimppis.com
- 15. Tap your destination Find matches Meet buddies www.kimppis.com
- 16. Tap your destination Find matches Meet buddies www.kimppis.com
- 17. Tap your destination Find matches Meet buddies Splitting the fare www.kimppis.com
- 18. Pay what you think it’s worth! www.kimppis.com
- 19. What is a startup? A temporary organization designed to search for scalable and repeatable business model 19
- 20. Steps from a startup to a company 20
- 21. The Lean Startup Methodology 21
- 23. Tellyo.com @TellyoTV 23
- 24. GET OUT OF THE BUILDING! www.kimppis.com 24
Editor's Notes
- Here we see tweets sent during X Factor. X Factor is one of the most advanced formats utilizing social media creating huge buzz on Facebook and Twitter. And what they get from it? Only Twitter and Facebook make money from this social media activity - leaving the TV companies with nothing. Currently social media is a cost for TV companies that they need to create phenomena around TV shows. Broadcasters are unable to take full advantage of the emotions created during broadcast Text only Tweets and Facebook posts lack Context (video) necessary to engage people who missed the show Backlinks for continued engagement Direct revenue generation for TV
- Once the clip is shared to social media, it works as a personal recommendation to a TV show. Even those who missed the show, can now see what was so special and join the discussion. Essentially, Tellyo clips make tweets exciting to even those who missed the show and helps TV to reach new audiences.
- Kimppis is a smart service that connects taxi passengers going the same direction. It helps to buddy up and to shorten the taxi lines as more people share a ride. Kimppis is built in 48 hrs in Aaltoes Build it event.
- Easy-to-use and context-optimized UI, just tap the neighborhood you’re heading. No fine motor skills needed to operate.
- The app searches for people going same direction and shows how much you can save by sharing the taxi.
- The solution to find those taxi sharing buddies is…
- A unique Kimppis code! It’s flashing and it’s easy to spot especially in dark night. Just lift your phone and wave!
- Sharing the bill is a difficult task, even if you are not drunk. Our game theory based algorithm makes the sharing easy.
- Business model: you tip the bartender, you tip the cab driver. Why wouldn’t you tip the app which just saved your money!