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Tales of Badges Celebrating Social Identity Through Engaging and Learning About the Characters Around Us Casey M Addy Indiana University HCI/d Master’s Capstone Presentation 4 May 2010
Introduction | Research | Insights | The Prototype | At the Con | Reflection Conventions
Introduction | Research | Insights | The Prototype | At the Con | Reflection Cons
Image from alafista.com
Image from joystiq.com
Image from joystiq.com
Source: animecons.com 238 Cons Each Year
Source: animecons.com, anime-expo.org 238 Cons Each YearAttendance as High as 40,000
Source: animecons.com, anime-expo.org 5.5 Million People
Image from alafista.com http://farm3.static.flickr.com/2686/4163075164_44b6089e29_b.jpg
Cultural Identity Cosplayers
Cultural Identity Costume-Play (Costume-Roleplay)
Image from Jennifer Ash
Image from Kotaku.com
Image from Kaori Yuki
Image from Kaori Yuki
The HCI Perspective
The HCI Perspective
Introduction | Research | Insights | The Prototype | At the Con | Reflection What You’ll See Tonight
Overview A Discussion on Identity
Overview A Discussion on Identity A Trip to a Real Con
Overview A Discussion on Identity A Trip to a Real Con Talking to Attendees
Overview A Discussion on Identity A Trip to a Real Con Talking to Attendees A Mobile Celebratory Design
Overview A Discussion on Identity A Trip to a Real Con Talking to Attendees A Mobile Celebratory Design Design Evaluation
Overview A Discussion on Identity A Trip to a Real Con Talking to Attendees A Mobile Celebratory Design Design Evaluation A Personal Reflection
Introduction | Research | Insights | The Prototype | At the Con | Reflection Research
Introduction | Research | Insights | The Prototype | At the Con | Reflection SecondaryResearch | Learning Cosplay | Interviews | Focus Group | Exemplar Study Secondary Research
Identity Construction - Performance Sources: Schechner (2003), Elliott (2008) Images from Schechner (2003)
Identity Construction – Presentation of Self Sources: Goffman (1956), Elliott (2008)
Identity Construction – Presentation of Self Sources: Goffman (1956), Elliott (2008) Source: Goffman (1956), Elliott (2008)
Identity Construction – Presentation of Self Sources: Goffman (1956), Elliott (2008)
Identity Construction – Play Sources: Eisenberg (1990), Brown (2009), McGonical (2010) Images from Dane Petersen and flickr (louistucker15, Ed Yourdon)
Fashion and Identity Source: Entwistle (2001), Crane (2001), Elliott (2008) Images from Entwistle (2001), cabicanary.com, coilhouse.net
Community Identity Formation Sources: Bly (1993), Greenberg (2001), Churchill (2006), Churchill (2004), McCarthy (2009), Grimes (2008) Images from McCarthy (2009), Churchill (2006), McCarthy (2008)
Introduction | Research | Insights | The Prototype | At the Con | Reflection Secondary Research | Learning Cosplay | Interviews | Focus Group | Exemplar Study Primary Research
Introduction | Research | Insights | The Prototype | At the Con | Reflection Secondary Research | Learning Cosplay | Interviews | Focus Group | Exemplar Study Learning Cosplay
Abel Nightroad (Trinity Blood) Image from absoluteanime.com
Costume Personalization Image from deviantart.com Cape Coat Wig Attitude Stole Gloves Belts Shoes Pants Accessories Face
Learning Costuming Image from Binaebi Akah
The Con Experience
The Con Experience
Appreciation from Cosplayers
Appreciation from Fans
Introduction | Research | Insights | The Prototype | At the Con | Reflection Secondary Research | Learning Cosplay | Interviews | Focus Group | Exemplar Study Cosplayer Interviews
Cosplayer Interviews 1 hour phone interviews with 5 cosplayers
Cosplayer Interviews 1 hour phone interviews with 5 cosplayers A range of experience of cosplay
Cosplayer Interviews 1 hour phone interviews with 5 cosplayers A range of experience of cosplay Wanted to learn the personal side of cosplay
Cosplayer Interviews - Designer Image from Mandy Mitchell [The best are] “handmade costumes that aren’t ornate, but are truly the person coming out…wearing a store-bought item is bad – no one is impressed” Prof. McGonagall
Cosplayer Interviews - Performer “You should put yourself into the cosplay – it’s better– not only for the pragmatics of the costume design -but the personal touch is so much more touching…” - Wesker
Cosplayer Interviews – 100%  Personal Image from animevice.com “The true meaning of cosplay for me is to become closer to the characters you love, and enjoy what you are doing.  There’s nothing else – it’s that simple.” - Naruto
Introduction | Research | Insights | The Prototype | At the Con | Reflection Secondary Research | Learning Cosplay | Interviews | Focus Group | Exemplar Study Focus Group Session
Con Attendee Focus Group 3 individuals who love and have been to cons
Con Attendee Focus Group 3 individuals who love and have been to cons Wanted to learn the importance of cons and their interactions with cosplayers
Con Attendee Focus Group Findings The social and personal reasons
Con Attendee Focus Group Findings The social and personal reasons Connoisseurs of knowledge at the con
Con Attendee Focus Group Findings The social and personal reasons Connoisseurs of knowledge at the con It is less likely for them to approach a character they don’t know
Con Attendee Focus Group Findings The social and personal reasons Connoisseurs of knowledge at the con It is less likely for them to approach a character they don’t know Pictures and stories are a way of personalizing the con
Introduction | Research | Insights | The Prototype | At the Con | Reflection Secondary Research | Learning Cosplay | Interviews | Focus Group | Exemplar Study Exemplar Study
Interactive Con Badges and iPhone Apps Images from gizmag.com and mobileappshowdown.com
Electronic Fashion Images from instructables.com and kotaku.com
Emergent Technologies Images from dangerousprototypes.com,, japanator.com, and berglondon.com
Group Experiences Sources: Rosner (2008), Rosner (2009), Grimes (2008), Bell and Kaye (2002) Images from joystiq.com, boing-boing.net, and epicwinftw.com
Art and Celebratory Design Images from kotaku.com, we-make-money-not-art.com, and 1904.cc
Introduction | Research | Insights | The Prototype | At the Con | Reflection Insights and Recap
Humans Shaping and Expressing Identity Images from sankakucomplex.com, kotaku.com
The Con for Attendees Image from joystiq.com
The Con for Cosplayers /Users/amalgamayne/Documents/Spring10/Capstone2/genericon10/DSCF2042.JPG
Character Knowledge and Interactions Image from dannychoo.com
Current Focus of Designs and Cons Images from gizmag.com, converve.de, and boingboing.net
The Opportunity for Design Image from alafista.com
Introduction | Research | Insights | The Prototype | At the Con | Reflection The Prototyping Process
Starting With a Sketch
Starting With a Sketch
Starting With a Sketch
Paper Prototyping
Paper Prototyping
Personalized RFID Badge
Personalized RFID Badge
Our Con Attendee Greg Image from flickr (goodrob13)
Taking a Photo of a Cosplayer
Taking a Photo of a Cosplayer
Taking a Photo of a Cosplayer
Taking a Photo of a Cosplayer
Taking a Photo of a Cosplayer
Getting to Know the Character
Getting to Know the Character
Getting to Know the Character
Leaving a Message for the Cosplayer
Leaving a Message for the Cosplayer
Leaving a Message for the Cosplayer
Leaving a Message for the Cosplayer
Leaving a Message for the Cosplayer
Leaving a Message for the Cosplayer
Accessing Character Info Anytime
Accessing Character Info Anytime
Accessing Character Info Anytime
Accessing Character Info Anytime
Accessing Character Info Anytime
Accessing Character Info Anytime
Accessing Character Info Anytime
Accessing Character Info Anytime
Accessing Character Info Anytime
Continuing the Celebration With Others
Continuing the Celebration With Others
Continuing the Celebration With Others
Continuing the Celebration With Others
Continuing the Celebration With Others
Continuing the Celebration With Others
Continuing the Celebration With Others
Continuing the Celebration With Others
Continuing the Celebration With Others
Continuing the Celebration With Others
Continuing the Celebration With Others
Group Cosplay Considerations
Group Cosplay Considerations
Group Cosplay Considerations
Group Cosplay Considerations
Group Cosplay Considerations
Group Cosplay Considerations
Introduction | Research | Insights | The Prototype | At the Con | Reflection Evaluating the Phone App
Paper Prototype Evaluation
Paper Prototype Evaluation
Paper Prototype Evaluation
Medium-Fidelity Prototype Evaluation 4 participants
Medium-Fidelity Prototype Evaluation 4 participants Think-aloud protocol
Medium-Fidelity Prototype Evaluation 4 participants Think-aloud protocol Interactive clickthrough
Medium-Fidelity Prototype Evaluation 4 participants Think-aloud protocol Interactive clickthrough Examine the usable and social aspects of the design
Medium-Fidelity Prototype Evaluation Results Quick to learn and use
Medium-Fidelity Prototype Evaluation Results Quick to learn and use Overlooked usability issues and immediately gave ideas for improvement
Medium-Fidelity Prototype Evaluation Results Quick to learn and use Overlooked usability issues and immediately gave ideas for improvement  Helped the photographer to see the personal side of the person underneath the costume
Medium-Fidelity Prototype Evaluation Results A convenient conversation starter “[it] made me more confident and adds more emphasis and [it’s]more exciting for the person who is cosplaying – that’s the big thing”
Introduction | Research | Insights | The Prototype | At the Con | Reflection Tales of Badges at Cons
Coupling With Con Artifacts
Coupling With the Con Website and Forums
Technological Feasibility Source and Image: Caolo, 2009
Technological Feasibility Source and Image: Dugdale, 2010
Social Value Image from dannychoo.com
Social Value Image from kotaku.com
Con Implications Image from darkdiamond.net
Con Implications Image from sankakucomplex.com
Introduction | Research | Insights | The Prototype | At the Con | Reflection Personal Reflection
An Experience to Never Forget
Future Work
Future Work Image from sankakucomplex.com
Introduction | Research | Insights | The Prototype | At the Con | Reflection Final Thought
The Great Amount of Love and Passion Images from dans and Jennifer Ash
Acknowledgements
And Now for Your Questions and Feedback
Introduction | Research | Insights | The Prototype | At the Con | Reflection Boy Scout Section
Genericon 2010 Panel
The Initial Sketch
Re-Learning Sewing Photo by Binaebi Akah
Cosplayer Interviews - Designer Image from cosplay.com “I like to get the costume as close as possible – I know when the costume is competition worthy” - Rogue
Cosplayer Interviews - Performer “If you don’t have any of you, then it is nothing but an empty shell – you have to be there to give it life” - Alice
Cosplayer Interviews – 100%  Personal Image from Mandy Mitchell “Everyone has different reasons: some people are introverted and the costume is the way to break out; others it’s a way to fit in… when I wear a costume, I am much more social and people just come to me – that’s a confidence booster – and that makes me stay I am physically fit for 10 years” - Prof. McGonagall

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Tales of Badges Design Presentation

Editor's Notes

  1. 238 cons in the US/year (animecons.com) ranging up to 44000 people in attendance - http://www.flickr.com/photos/alafista/4218137876/sizes/o/
  2. People are packed in everywhere
  3. The number of cons
  4. The number of cons
  5. The number of cons
  6. http://cache-04.gawkerassets.com/assets/images/9/2009/12/dsc03305.jpg
  7. They get their pics taken, but there isn’t too much interaction between them and the attendees there
  8. They get their pics taken, but there isn’t too much interaction between them and the attendees there - http://i22.photobucket.com/albums/b306/ExSanguine/Cosplay/2006/ASgroup.jpg
  9. The presentation, manipulation, and creation of oneself in the contexts we are in – the world’s a stage
  10. The presentation, msnipulation, and creation of ourself in the contexts we are in – the world’s a stage
  11. The presentation, msnipulation, and creation of ourself in the contexts we are in – the world’s a stage
  12. The presentation, msnipulation, and creation of ourself in the contexts we are in – the world’s a stage
  13. The presentation, msnipulation, and creation of ourself in the contexts we are in – the world’s a stage
  14. The presentation, msnipulation, and creation of ourself in the contexts we are in – the world’s a stage
  15. The presentation, msnipulation, and creation of ourself in the contexts we are in – the world’s a stage
  16. The presentation, msnipulation, and creation of ourself in the contexts we are in – the world’s a stage
  17. Done to answer the question: how do we gain and perform our cultural identity?
  18. Humans throughout the years have ended up crafting their identity through their performance. This is the mudmen – a tribe in Papua New Guinea that perform special dances to ward off enemies, and on the right is an exercise for actors to become transformed into a heightened state of awareness to become their characters
  19. The presentation, msnipulation, and creation of ourself in the contexts we are in – the world’s a stage
  20. Talk about the accessories I had to get
  21. Talk about the accessories I had to get
  22. http://www.flickr.com/photos/abbamouse/1595779889/, http://www.flickr.com/photos/marianneperdomo/365864466/, http://www.flickr.com/photos/yourdon/3557638691/ - identities are also created and performed through the use of play – animals do that to grow up, learn from the pack, and how to learn the right behaviors for proper development – humans also learn skills through the use of play and can not only become a star during play itself, but can use play to foster ideation and becoming an adult
  23. Fashion as a means of empowering the self and outwardizing one’s identity – the zoot suit, jeans, punk look, 80s power dressing, metalheads, http://cabicanary.com/wp-content/uploads/2009/09/shoulderpads.jpg, http://images.coilhouse.net/wp-content/uploads/2008/11/horns.gif
  24. Talk about the accessories I had to get
  25. Talk about the accessories I had to get - Image from http://fc01.deviantart.com/fs17/f/2007/175/1/a/ABEL_ID_by_Abel_Nightroad_TB.jpg
  26. The personal side to the garments created that reveal about the person who made them
  27. The performance is enhanced by the personal nature of the cosplay
  28. An embodiment of love - http://media.animevice.com/uploads/0/1/5595-naruto_cosplay_1.jpg
  29. Brought in the following people for a focus group discussion
  30. On how to bring people together and to celebrate what they love
  31. nTag – describe why fail and also the trend of using social cameras at conshttp://www.gizmag.com/go/2543/gallery and http://files.netshelter.net.s3.amazonaws.com/ul/MAS2010/Large%20images/clixtr.jpg
  32. http://www.instructables.com/image/FQHVNJHG4JV6QK1/Lady-GaGa-Video-Glasses.jpg and http://kotaku.com/5457166/get-your-game-on-when-you-put-your-shoes-on?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+kotaku%2Ffull+%28Kotaku%29
  33. http://berglondon.com/wp-content/uploads/2009/12/Screen-shot-2009-12-17-at-11.56.31.png, dangerousprototypes.com, http://www.japanator.com/elephant//ul/12789-/cake_02pfo-620x.jpg
  34. http://www.blogcdn.com/www.joystiq.com/media/2010/01/manabar_xbox.jpg, http://www.boingboing.net/monstersfootprintchina.jpeg, http://www.viddler.com/explore/epicwinftw/videos/1/
  35. http://kotaku.com/5425106/christmas-lights-hero-100-percents-the-holidays?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+kotaku%2Ffull+%28Kotaku%29, http://1904.cc/aether/hist/his_windows.jpg, http://www.we-make-money-not-art.com/wow/0aareportaprobllelem.jpg
  36. Humans shape and express their identity through their actions, the performances they do, the clothes they wear, and the culture they come from. Cosplayers do this through active engagement with their culture and their character to the point of embodiment. - http://www.sankakucomplex.com/2010/01/10/hatsune-miku-cosplay-by-aice/ http://kotaku.com/5478710/whats-the-last-thing-a-splicer-sees?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+kotaku%2Ffull+%28Kotaku%29
  37. The con is a social avenue for people to come together and share in the love of anime and gaming (and what other content is there). For a con attendee to interact with a cosplayer, he/she must know the character, or be intrigued enough by the costume to be able to start an interaction with a cosplayer. Insert a quote here from focus group.
  38. The con is a safe area for cosplayers to express who they really are – as fans of anime and video games, but also people who are expressing their love of these characters and media in a physical and embodied manner
  39. The opportunities for natural and genuine interactions at cons happen when the attendee can recognize the cosplayer’s identity and character and interact with that person both as the character and as a cool person
  40. Current designs at cons are mobile and do offer the ability to create impromptu interactions, but they are based off a mechanistic (non-human) means of pairing people together based on a likelihood or prediction that a natural and not forced interaction may occur and radically alter the experience for all involved - http://www.boingboing.net/2009/11/30/concept-design-for-g.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+boingboing%2FiBag+%28Boing+Boing%29 http://www.converve.de/badge2match.html.html
  41. And here’s an opportunity for design to come in –to capitalize on this moment where attendees and cosplayers naturally interact with each other to celebrate, engage with, and learn about the characters around them to help everyone see that we’re all just people trying to have fun at cons - http://farm3.static.flickr.com/2686/4163075164_44b6089e29_b.jpg
  42. http://www.flickr.com/photos/goodrob13/3454978196/
  43. Here’s the plan to help get this design out there and into the wild…
  44. To start making a solid idea, I made a paper prototype of the idea and brought it in front of my peers. I would take the role as the computer, and I would ask participants to take a photo of a cosplayer and to use the tool to start a conversation with the cosplayer.
  45. I learned the best aspect of the design that needed to be improved upon was to help keep the experience as close to a con as possible. The earliest iterations had many different types of pop-ups and screens that needed to be dealt with to keep the experience as streamlined as possible.
  46. From the paper prototype I learned that participants were excited about taking photos and learning about the character and would be interested in talking to the cosplayer about the character. This helped me to turn to a higher fidelity prototype to get the experience closer to a con.
  47. By asking to take pictures of cosplayers, leave them a message, star, and learn about cosplay groups
  48. Matter of seconds to pick up and were excited to use and play with, and constantly went ahead of me during the evaluation process
  49. Matter of seconds to pick up and were excited to use
  50. Matter of seconds to pick up and were excited to use
  51. Matter of seconds to pick up and were excited to use
  52. Here’s the plan to help get this design out there and into the wild…
  53. In order to make this work, this design could be included as part of a larger system, possibly on an electronic check-in during registration during a con. This could allow everyone who goes to the con to have access to the design. In addition, this design could possibly work in other conferences as well, helping people to realize the importance of others around them and how to interact with them.
  54. The con’s website can also be integrated for data entry and also for a place to come to all of the time to keep the interest of the con and also the relationships that are created through the system
  55. As of right now the design is mostly wizard-of-oz, but developers have been quickly creating prototypes and designs that utilize the iPhone and RFID and will be soon to release the two in the next generation iPhone – this is playing videos after scanning each of the toys on the screen below.
  56. There are already working patents and buzz over the iPhone and RFID, so the technology is getting to the point where these two will work seamlessly. http://www.fastcompany.com/1618512/iphone-apple-rfid-concert-ticket?partner=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company+Headlines%29
  57. From the use of this system, relationships can start to flourish between cosplayers and con attendees. These friendships can help expand each other’s horizons, get people interested in trying new anime and games, or even finding another awesome character to the awesome list. http://www.flickr.com/photos/dannychoo/4297243370/sizes/o/
  58. There are quite possibly many different positive effects from this design: increased awareness and consumption of cosplay, more anime is watched, more friendships will be created, people will want to attend cons even more, and a social bridge will start to be created between con attendees and cosplayers - http://cache.gawker.com/assets/images/9/2009/12/500x_pikagirl.jpg
  59. Cosplayers may be able to find more people to talk to them and learn about others. In addition, the con may also be now even more of a gateway to finding interesting and wonderful people to talk to, enhancing and tightening the community - http://darkdiamond.net/reviews/con-report-howaito-de/
  60. The privacy concerns – only those who will opt in – and I have helped to show that not every cosplayer will be swarmed like they would be in Japan – cosplayers will only end up giving information about their character and not themselves, and can be as personal as they want it to be
  61. Here’s the plan to help get this design out there and into the wild…
  62. I had a great time building and learning and enjoying being around some of the best people I have ever met. Their kindness will never be forgotten, and I would love to continue to stay in this community and keep making costumes and cosplaying. Seeing and feeling the joy is a great feeling hard to express in words.
  63. Build and make the prototype work for the people and pitch it to a real con
  64. Future work: take into account meetups, exceptionally large groups of cosplayers, and bring the design to a con and have people try it live
  65. Here’s the plan to help get this design out there and into the wild…
  66. If you’re going to be part of a group, there’s a lot of questions: how many in the group? Are they comfortable with their character? Do you generally fit the characters? Will you have fun with them?
  67. Everyone here helped to make the project much more epic: the professors, the cosplayers I interviewed, the people who helped evaluate and critique the design and the design process
  68. And now I’d like to turn it over to you, the audience, for your thoughts, questions, and other pieces of insight
  69. And now I’d like to turn it over to you, the audience, for your thoughts, questions, and other pieces of insight
  70. Here’s the plan to help get this design out there and into the wild…
  71. High standards and the designerly judgment - http://www.cosplay.com/photo/1795712/
  72. Without the self involved in the performance, there is no life in the cosplay
  73. The personal and social reasons for cosplay - http://mandyscosplay.livejournal.com/9880.html