The document provides a formula for mobile web design success that includes prioritizing content, using vertical navigation with less hypertext, incorporating media, and ensuring faster load times. It emphasizes responsive design to automatically adapt websites for different devices and locating assets to optimize loading for mobile users. The formula is meant to help websites and companies achieve mobile marketing success.

3. Success
requires a new
formula for
mobile web
design

4. Mobile Web
Marketing
Success Formula
•
•
•
•
•
Prioritized and focused
Vertical navigation
Less hyper-text
Media
Faster load times

5. Real Estate
LOSER

6. Real Estate
WINNER

7. Domino’s
Pizza
LOSER

8. Domino’s
Pizza
WINNER

9. Make It
Happen With
Responsive Design
Device Locators
Asset Locators

10. You have the
formula
Use it

11. References
http://mashable.com/2010/12/16/create-mobile-sitetools/
http://blog.gist.com/2012/06/21/14-tips-for-buildingmobile-friendly-websites/
http://www.forbes.com/sites/work-inprogress/2013/03/26/why-you-need-to-prioritizeresponsive-design-right-now/
http://mobile.smashingmagazine.com/2013/04/03/b
uild-fast-loading-mobile-website/

12. Art Work
http://mag.sky.it/static/contentimages/original/sezioni/mag/serie_tv/2
012/12/21/breaking_bad_s5_0.jpg
http://comicbook.com/wp-content/uploads/2012/12/breaking-bad-timseeley.jpg
http://newshour.s3.amazonaws.com/photos/2013/08/26/Breaking-Badscience-3-_blog_main_horizontal.jpg
http://www.realestatesites.com/wpcontent/uploads/2011/12/MobileExample.png
http://mobilesiteprovider.com/wp-content/uploads/2012/08/mobilewebsite-comparison.jpg
http://www.getacoder.com/blog/wpcontent/uploads/2012/10/well_designed_mobile_website.jpg