Slides from Aneesh's presentation at Google Campus London (courtesy of Google EDU). Talk focussed on how to approach product development when trying to go international with your product and reach new audiences.

1. L O N D O NL O N D O N G U A N G Z H O U S H A N G H A I H O N G K O N G M E L B O U R N EG U A N G Z H O U S H A N G H A I H O N G K O N G M E L B O U R N E

2. A n e e s h v a r m a
@aneeshvarma
Mobile.
International travel.
China.
Scrambled eggs.
Amazing foods.
London life.

3. Everyday, retail brands around the world deliver
richer customer experiences using our technology.
Experience changes perspective™

4. Going international

5. I N T E N T I O N A L Unplanned

6. Re-imagine the
environment. Live outside
the bubble.
Do all customers really
have the same data
speeds?
What about restrictions
and blocked services?

7. The White
iPhone
effect
Observed in China.

8. It’s my
money, not
our money.
Observed in Brazil.

11. Measure everything.
Learn from your data.

12. Tips
 Find friends & student interns
 Go down there (if possible)
 Read and learn
 Local launch partners
 Alternate revenue models
 Offer a general solution as
well

13. Opportunity to learn something for a pivot?