The document discusses how real estate agents can effectively use social media for marketing. It provides statistics showing the importance of social media and how consumers, especially younger generations, use the internet and social platforms. The document then outlines strategies for real estate agents to build their brand awareness, generate leads, retain customers, convert sales, and measure effectiveness through an integrated social media marketing approach. This includes activities like creating online content, growing social followers, engaging customers through video, and tracking results.
Here, There and Yonder: Where to Meet Your Audience in 2011Bob Hazlett
Location-based social networks will continue to grow in importance in 2011. While currently only 4% of online adults use location-based social networks, they allow businesses to engage with mobile users as they explore the real world. Checking in at locations through these services gives businesses opportunities to reach loyal customers, communicate offers, and build brand affinity. To get started, businesses should get listed on location-based networks and analyze check-in data to understand customer demographics. They can then use special offers tied to checkins to reward loyalty and encourage word-of-mouth through customer reviews and tips. The space will continue to evolve rapidly through augmented reality, QR codes, and tying the virtual and physical worlds more closely together.
This document discusses 12 distinct online personas identified in a research study by ExactTarget. It provides details on two of the personas:
1) The "Inner Circle" persona represents consumers who are interested in maintaining existing relationships through social media. They are mostly female and tend to be teens, seniors, or have children. They are heavy Facebook users but less engaged on Twitter.
2) The "Cautious" persona includes consumers who are very selective about what information they share online and who they interact with. They have fewer social media connections and follow brands anonymously. They are most concerned with privacy and security. If brands establish trust, Cautious consumers may provide their email.
Alicia uses Facebook to keep track of friends and family and see what is happening in their lives since she is a social person with many relationships. She may be addicted to Facebook because it allows her to maintain connections with her large social network. Deal seekers, who make up 30% of online consumers, actively seek out promotional content, deals, discounts and sales across email, Facebook and Twitter to find exclusive offers and savings. They rely on ratings and reviews on retailer sites when considering purchases.
How nonprofit organizations can effectively use search engines (SEO/PPC), Facebook and other social networks to attract more volunteers, donors and publicity for their causes.
Leading Social Media Strategies In Real Estate Continuing Education (Georgia ...HSA Home Warranty
This document discusses using social media, particularly Facebook and LinkedIn, for real estate professionals. It provides tips for real estate agents on how to separate personal and professional social media accounts, optimize their profiles, post engaging content, and use insights to understand their audience. The key recommendations are to create branded business pages on Facebook and LinkedIn, carefully manage privacy settings, and regularly post visual content, questions, and timely updates to engage clients and prospects.
The Role of Social Media and Natural Buzz: Why Online Conversations MatterSimple Marketing Now LLC
Many beauty brands fear engaging in digital social interaction with their customers. And, yet, if they don’t engage, they miss out on unheard of opportunities to connect with customers online, obtain feedback from them and develop long term relationships. After all, 70% to 90% of people start the purchase process at a search engine window. Oftentimes, if a brand can’t be found online, it doesn’t exist in the mind of consumers. Furthermore, whether a company participates in digital conversations about its brand, business or category or not, the conversations will take place.
By monitoring digital conversations, beauty brands have a chance to guide the interaction, share perspective and – more importantly – learn and obtain unique insights that can only improve a brand’s success!
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too.
As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success.
This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media.
The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics.
The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is.
Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.
Here, There and Yonder: Where to Meet Your Audience in 2011Bob Hazlett
Location-based social networks will continue to grow in importance in 2011. While currently only 4% of online adults use location-based social networks, they allow businesses to engage with mobile users as they explore the real world. Checking in at locations through these services gives businesses opportunities to reach loyal customers, communicate offers, and build brand affinity. To get started, businesses should get listed on location-based networks and analyze check-in data to understand customer demographics. They can then use special offers tied to checkins to reward loyalty and encourage word-of-mouth through customer reviews and tips. The space will continue to evolve rapidly through augmented reality, QR codes, and tying the virtual and physical worlds more closely together.
This document discusses 12 distinct online personas identified in a research study by ExactTarget. It provides details on two of the personas:
1) The "Inner Circle" persona represents consumers who are interested in maintaining existing relationships through social media. They are mostly female and tend to be teens, seniors, or have children. They are heavy Facebook users but less engaged on Twitter.
2) The "Cautious" persona includes consumers who are very selective about what information they share online and who they interact with. They have fewer social media connections and follow brands anonymously. They are most concerned with privacy and security. If brands establish trust, Cautious consumers may provide their email.
Alicia uses Facebook to keep track of friends and family and see what is happening in their lives since she is a social person with many relationships. She may be addicted to Facebook because it allows her to maintain connections with her large social network. Deal seekers, who make up 30% of online consumers, actively seek out promotional content, deals, discounts and sales across email, Facebook and Twitter to find exclusive offers and savings. They rely on ratings and reviews on retailer sites when considering purchases.
How nonprofit organizations can effectively use search engines (SEO/PPC), Facebook and other social networks to attract more volunteers, donors and publicity for their causes.
Leading Social Media Strategies In Real Estate Continuing Education (Georgia ...HSA Home Warranty
This document discusses using social media, particularly Facebook and LinkedIn, for real estate professionals. It provides tips for real estate agents on how to separate personal and professional social media accounts, optimize their profiles, post engaging content, and use insights to understand their audience. The key recommendations are to create branded business pages on Facebook and LinkedIn, carefully manage privacy settings, and regularly post visual content, questions, and timely updates to engage clients and prospects.
The Role of Social Media and Natural Buzz: Why Online Conversations MatterSimple Marketing Now LLC
Many beauty brands fear engaging in digital social interaction with their customers. And, yet, if they don’t engage, they miss out on unheard of opportunities to connect with customers online, obtain feedback from them and develop long term relationships. After all, 70% to 90% of people start the purchase process at a search engine window. Oftentimes, if a brand can’t be found online, it doesn’t exist in the mind of consumers. Furthermore, whether a company participates in digital conversations about its brand, business or category or not, the conversations will take place.
By monitoring digital conversations, beauty brands have a chance to guide the interaction, share perspective and – more importantly – learn and obtain unique insights that can only improve a brand’s success!
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too.
As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success.
This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media.
The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics.
The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is.
Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.
Building trust with today's consumer is much different than in generations in the past. Developing trust and curating great content is key. This slide deck shows how and why.
The document discusses strategies for real estate agents to use social networking to generate business leads and referrals. It outlines a 4-step formula: 1) establish a LinkedIn profile, 2) participate on sites like TruliaVoices and ZillowAdvice, 3) promote listings using Postlets.com, and 4) use Facebook to maintain relationships. Specific tips are provided for each step, like including recommendations on LinkedIn, responding regularly to inquiries on real estate sites, and posting regularly but avoiding hard sells on Facebook. The next level includes networking on Twitter, starting an informative blog, optimizing an agent's website, and driving traffic to it from all social profiles and print advertising.
The document discusses marketing strategies and services for selling a home located at 123 Main Street, including:
1) Using a variety of online and print marketing tactics like yard signs, professional photos, listings on real estate websites, and magazine advertisements.
2) Partnering with Yahoo to provide additional online exposure and daily activity reports on interest in the home.
3) Offering professional home staging and photography services to boost marketability.
4) Providing an estimate of net proceeds from the sale after accounting for marketing fees, commissions, closing costs, and existing loans.
Sure, you could throw tons of money at marketing, but why?!?! It’s time that we start mastering the cost-effective and free marketing resources that we have at our fingertips! This popular learning opportunity focuses on getting you an arsenal of client-winning techniques and tools. No matter if you’re a veteran or newbie, this program has something for everyone!
Social media revisited real estate unbrandedDamien Smith
This document discusses social media strategies for real estate professionals. It provides tips on using platforms like Facebook, Twitter, LinkedIn, blogs, and video to connect with clients, build brands, and generate business. Specific advice includes maintaining an 80/20 personal to professional content ratio, engaging with others, using hashtags and mentions, seeking strategic connections, and blogging about industry news to improve search engine optimization. The document also introduces tools like HootSuite that can schedule updates across multiple networks.
This webinar discusses new marketing models for real estate agents to find buyer clients. It is presented by Richard Silver, a veteran real estate agent and director. The webinar emphasizes engaging buyers where they are online through blogs, social media, and sharing content. It stresses becoming an authority and "friend of a friend" by regularly sharing valuable real estate knowledge that clients will refer to others. Agents are encouraged to listen to client questions and use various online tools and platforms to engage buyers and build their brand.
Knowledge is Power and Money in 2011!
Convert more Internet Business from the Internet. All the information you need to know to Leverage big sites like the Zillow Network!
This document provides tips for creating great social media content. It recommends strategizing by brainstorming content topics of interest to your target audience. Content should be gathered from creating original articles and videos or curating relevant external content. Content should be delivered through various social media channels at a balanced frequency and quality. Moderating content is important to ensure it properly represents your personal brand. Developing a unique point of view and experimenting with different content can help improve social media strategies.
The document discusses how the internet is transforming the real estate industry. It covers several key points:
1) The internet, particularly websites, has become the primary source for home buyers to search for and research properties.
2) This shift has put more control and power in the hands of buyers, who can now research extensively online before working with an agent.
3) Real estate agents need to embrace technology and the internet to stay relevant. They must establish an online presence through websites, blogs, and social media to connect with buyers conducting online research.
This document summarizes a presentation given at the International Builders Show on January 14, 2011 in Orlando, Florida. The presentation covered various topics related to marketing, sales, and public relations best practices for home builders, with a focus on the 50+ demographic. Speakers discussed trends in home size, style, and location preferences among baby boomers and how builders can adapt. The importance of public relations for building a good reputation was emphasized.
This document provides a digital marketing analysis and campaign implementation recommendations for a digital legal services platform. It includes an overview of Ryan Ziemba's experience in digital media and analysis of how legal consumers conduct online research. It then segments consumers into baby boomers, Generation X, and millennials and provides recommendations for targeted messaging, tactics, and paid advertising on Facebook, LinkedIn, and Twitter focused on each segment and specific practice areas like estate planning, family law, and real estate law. Key tactics include search engine optimization, email marketing, social media, and paid search/display ads tailored for each platform and segment.
How to score working with First-Time Home BuyersShashank Shekhar
This document discusses strategies for mortgage lenders to target and better serve first-time home buyers (FTHBs). It notes that FTHBs currently make up around 30% of the housing market and that targeting this segment can provide lenders with loyal, long-term clients. The document recommends focusing marketing and outreach efforts on younger generations using tools like social media, blogging, and videos. It also suggests tailoring the lending process to address common FTHB concerns about jobs, down payments, and credit. Finally, the summary emphasizes embracing FHA loans, which are well-suited for many FTHBs.
The document summarizes real estate tech trends based on statistics from various industry sources. It finds that most home buyers use the internet and real estate agents to search for homes, with 92% using the internet. While real estate agents remain important to the process, response time expectations are often not being met, with only 30% of agents responding to buyers within an hour when 88% of buyers expect a response within an hour. The document also examines tech trends among real estate agents and finds that most generate few leads from their websites, with the median number of website inquiries being only 3 per year.
How Millennials are Reshaping the Buying & Selling ExperienceChelsea Peitz
Information about today's real estate marketplace and how Millennial preferences are affecting the real estate industry and how realtors and lenders communicate and interact with this demographic.
LOCALOGY ENGAGE 19: AI’s Impact on the B2B Customer JourneyLocalogy
An organization's ability to rapidly learn and apply that learning is a competitive advantage. AI can help B2B companies better understand customer journeys by removing blind spots in customer data. Topic modeling of social media data can reveal inaccurate assumptions about target audiences and engagement patterns, and identify overlooked opportunities to improve marketing campaigns, content, and product development. Granular audience insights from AI can optimize spending, engage the right customers, and develop trusted relationships at every stage of the customer journey.
The document discusses how social media is changing real estate and the roles of real estate agents. It provides statistics on home buyers and how they typically find agents through referrals or previous relationships. The document then outlines different types of social media like blogs, social networks, and video sharing and recommends that agents assess customers' social media use, set objectives, and strategically choose technologies to use. Benefits of social media for real estate agents include connecting with prospects, building relationships and credibility, and generating sales. Specific platforms like Facebook, Twitter, and content strategies are also discussed.
Auckland city apartments presentations - 17 Aug 09Alistair Helm
The document discusses how the internet is transforming the real estate industry. It notes that the web is now central to real estate, with over 1 million property searches conducted per week online. Real estate agents need to have comprehensive property listings and profiles on the web in order to be found by potential buyers and sellers who are researching properties. Having detailed information and photos of listings online, as well as featured listings, can significantly increase views of properties and lead to more sales opportunities for agents. The future of real estate involves agents providing value and trusted advice to clients online.
Anilesh Ahuja Pioneering a Paradigm Shift in Real Estate Success.pptxneilahuja668
Anilesh Ahuja journey is a testament to the power of vision, resilience, and unwavering determination. As a visionary leader, he continues to inspire and empower others to dream big and challenge the status quo. His legacy extends far beyond the realm of real estate, leaving an indelible mark on the industry and the world at large.
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
Building trust with today's consumer is much different than in generations in the past. Developing trust and curating great content is key. This slide deck shows how and why.
The document discusses strategies for real estate agents to use social networking to generate business leads and referrals. It outlines a 4-step formula: 1) establish a LinkedIn profile, 2) participate on sites like TruliaVoices and ZillowAdvice, 3) promote listings using Postlets.com, and 4) use Facebook to maintain relationships. Specific tips are provided for each step, like including recommendations on LinkedIn, responding regularly to inquiries on real estate sites, and posting regularly but avoiding hard sells on Facebook. The next level includes networking on Twitter, starting an informative blog, optimizing an agent's website, and driving traffic to it from all social profiles and print advertising.
The document discusses marketing strategies and services for selling a home located at 123 Main Street, including:
1) Using a variety of online and print marketing tactics like yard signs, professional photos, listings on real estate websites, and magazine advertisements.
2) Partnering with Yahoo to provide additional online exposure and daily activity reports on interest in the home.
3) Offering professional home staging and photography services to boost marketability.
4) Providing an estimate of net proceeds from the sale after accounting for marketing fees, commissions, closing costs, and existing loans.
Sure, you could throw tons of money at marketing, but why?!?! It’s time that we start mastering the cost-effective and free marketing resources that we have at our fingertips! This popular learning opportunity focuses on getting you an arsenal of client-winning techniques and tools. No matter if you’re a veteran or newbie, this program has something for everyone!
Social media revisited real estate unbrandedDamien Smith
This document discusses social media strategies for real estate professionals. It provides tips on using platforms like Facebook, Twitter, LinkedIn, blogs, and video to connect with clients, build brands, and generate business. Specific advice includes maintaining an 80/20 personal to professional content ratio, engaging with others, using hashtags and mentions, seeking strategic connections, and blogging about industry news to improve search engine optimization. The document also introduces tools like HootSuite that can schedule updates across multiple networks.
This webinar discusses new marketing models for real estate agents to find buyer clients. It is presented by Richard Silver, a veteran real estate agent and director. The webinar emphasizes engaging buyers where they are online through blogs, social media, and sharing content. It stresses becoming an authority and "friend of a friend" by regularly sharing valuable real estate knowledge that clients will refer to others. Agents are encouraged to listen to client questions and use various online tools and platforms to engage buyers and build their brand.
Knowledge is Power and Money in 2011!
Convert more Internet Business from the Internet. All the information you need to know to Leverage big sites like the Zillow Network!
This document provides tips for creating great social media content. It recommends strategizing by brainstorming content topics of interest to your target audience. Content should be gathered from creating original articles and videos or curating relevant external content. Content should be delivered through various social media channels at a balanced frequency and quality. Moderating content is important to ensure it properly represents your personal brand. Developing a unique point of view and experimenting with different content can help improve social media strategies.
The document discusses how the internet is transforming the real estate industry. It covers several key points:
1) The internet, particularly websites, has become the primary source for home buyers to search for and research properties.
2) This shift has put more control and power in the hands of buyers, who can now research extensively online before working with an agent.
3) Real estate agents need to embrace technology and the internet to stay relevant. They must establish an online presence through websites, blogs, and social media to connect with buyers conducting online research.
This document summarizes a presentation given at the International Builders Show on January 14, 2011 in Orlando, Florida. The presentation covered various topics related to marketing, sales, and public relations best practices for home builders, with a focus on the 50+ demographic. Speakers discussed trends in home size, style, and location preferences among baby boomers and how builders can adapt. The importance of public relations for building a good reputation was emphasized.
This document provides a digital marketing analysis and campaign implementation recommendations for a digital legal services platform. It includes an overview of Ryan Ziemba's experience in digital media and analysis of how legal consumers conduct online research. It then segments consumers into baby boomers, Generation X, and millennials and provides recommendations for targeted messaging, tactics, and paid advertising on Facebook, LinkedIn, and Twitter focused on each segment and specific practice areas like estate planning, family law, and real estate law. Key tactics include search engine optimization, email marketing, social media, and paid search/display ads tailored for each platform and segment.
How to score working with First-Time Home BuyersShashank Shekhar
This document discusses strategies for mortgage lenders to target and better serve first-time home buyers (FTHBs). It notes that FTHBs currently make up around 30% of the housing market and that targeting this segment can provide lenders with loyal, long-term clients. The document recommends focusing marketing and outreach efforts on younger generations using tools like social media, blogging, and videos. It also suggests tailoring the lending process to address common FTHB concerns about jobs, down payments, and credit. Finally, the summary emphasizes embracing FHA loans, which are well-suited for many FTHBs.
The document summarizes real estate tech trends based on statistics from various industry sources. It finds that most home buyers use the internet and real estate agents to search for homes, with 92% using the internet. While real estate agents remain important to the process, response time expectations are often not being met, with only 30% of agents responding to buyers within an hour when 88% of buyers expect a response within an hour. The document also examines tech trends among real estate agents and finds that most generate few leads from their websites, with the median number of website inquiries being only 3 per year.
How Millennials are Reshaping the Buying & Selling ExperienceChelsea Peitz
Information about today's real estate marketplace and how Millennial preferences are affecting the real estate industry and how realtors and lenders communicate and interact with this demographic.
LOCALOGY ENGAGE 19: AI’s Impact on the B2B Customer JourneyLocalogy
An organization's ability to rapidly learn and apply that learning is a competitive advantage. AI can help B2B companies better understand customer journeys by removing blind spots in customer data. Topic modeling of social media data can reveal inaccurate assumptions about target audiences and engagement patterns, and identify overlooked opportunities to improve marketing campaigns, content, and product development. Granular audience insights from AI can optimize spending, engage the right customers, and develop trusted relationships at every stage of the customer journey.
The document discusses how social media is changing real estate and the roles of real estate agents. It provides statistics on home buyers and how they typically find agents through referrals or previous relationships. The document then outlines different types of social media like blogs, social networks, and video sharing and recommends that agents assess customers' social media use, set objectives, and strategically choose technologies to use. Benefits of social media for real estate agents include connecting with prospects, building relationships and credibility, and generating sales. Specific platforms like Facebook, Twitter, and content strategies are also discussed.
Auckland city apartments presentations - 17 Aug 09Alistair Helm
The document discusses how the internet is transforming the real estate industry. It notes that the web is now central to real estate, with over 1 million property searches conducted per week online. Real estate agents need to have comprehensive property listings and profiles on the web in order to be found by potential buyers and sellers who are researching properties. Having detailed information and photos of listings online, as well as featured listings, can significantly increase views of properties and lead to more sales opportunities for agents. The future of real estate involves agents providing value and trusted advice to clients online.
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Anilesh Ahuja Pioneering a Paradigm Shift in Real Estate Success.pptxneilahuja668
Anilesh Ahuja journey is a testament to the power of vision, resilience, and unwavering determination. As a visionary leader, he continues to inspire and empower others to dream big and challenge the status quo. His legacy extends far beyond the realm of real estate, leaving an indelible mark on the industry and the world at large.
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
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Living in an UBER World - June '24 Sales MeetingTom Blefko
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Listing Turkey - Piyalepasa Istanbul CatalogListing Turkey
We are working around the clock to transform a long-time dream into reality. As a result, Piyalepasa Istanbul will be the largest privately developed urban regeneration project in Turkey.
THE NEIGHBORHOOD WE HAVE BEEN LONGING FOR IS COMING TO LIFE
The good old days of the Piyalepasa neighborhood are being brought back to life with Piyalepasa Istanbul houses, residences, offices, hotels and a pedestrianized shopping avenue.
The wide streets of this 82.000 square meter development conveniently face the main boulevard in a prime Beyoglu location. “Piyalepaşa İstanbul” stands out as the only project designed to offer a neighborhood lifestyle, complete with its grocers, bagel sellers and greengrocer. Piyalepasa Istanbul has all the values to make it an authentic neighborhood, our very own community.
A NEIGHBORHOOD FULL OF LIFE, IN THE HEART OF THE CITY!
“Piyalepaşa İstanbul” is a “mixed-use” concept containing all the elements for a vibrant social life with houses, residences, offices, hotels and high street shopping.
“Piyalepaşa İstanbul” will take the liveliness of Istanbul into its heart. The elegant sparkle of Nisantasi, the young and colorful Besiktas, the variety and multicultural heritage of Istiklal Street will all be contained within the streets of this neighborhood.
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Taking control of my market slides
1. Taking Control of My Market:
Effective Social Media
Byron Underwood
ByronU A degree in Attitude, Activity, SUCCESS!
2. AGENDA
We don’t own the information anymore
What consumers demand
Marketing in a new millennium
The power is in the wheel
ByronU A degree in Attitude, Activity, SUCCESS!
3. A Few Quick Statistics
• 50% of the world’s population is under 30
• 34 years the age of the average buyer in Houston
• 52 years the age of the average Houston real estate agent
• 94% of all Gen X’s & Y’s are on at least 1 social site
• 90% of consumers trust peer recommendations
We don’t have a choice if we do social media. The
question is how well we do it. - Eric Qualman
ByronU A degree in Attitude, Activity, SUCCESS!
4. Websites used in home search
2005 2010 2011
Multiple Listing Service 50% 59% 56%
Realtor.com 54% 45% 45%
Real Estate Company Website 38% 43% 40%
Real Estate Agent Website 31% 42% 46%
Listing Aggregators Trulia, Zillow, etc. 11% 41% 38%
Newspaper Websites 15% 8% 6%
Social Networking Sites * 2% 1%
ByronU A degree in Attitude, Activity, SUCCESS!
5. How buyers locate homes
What Sources Buyers Used in Home Search
Internet: 88%
Real estate agent: 87%
Yard Sign: 55%
Open house: 45%
Newspaper ad: 30%
Home book or magazine: 19%
Source: 2011 NAR Profile of Home Buyers and Sellers
ByronU A degree in Attitude, Activity, SUCCESS!
6. How buyers locate homes
What Source Do Buyers Use First:
Looked online for properties: 37%
Contacted a real estate agent: 19%
Researched the home buying process: 10%
Talked to a friend or relative: 10%
Drove by homes: 8%
Researched financing: 6%
Source: 2011 NAR Profile of Home Buyers and Sellers
ByronU A degree in Attitude, Activity, SUCCESS!
7. Who can you trust?
How buyers found their real estate agent:
Referral 40%
Previously used agent 14%
Online contact 11%
Sign Call 5%
Open Houses 4%
Source: 2011 NAR Profile of Home Buyers and Sellers
ByronU A degree in Attitude, Activity, SUCCESS!
8. Who can you trust?
Using internet sites to create first contact with a
prospect in order to develop relationships
with people:
Know
Like
Trust
YOU
ByronU A degree in Attitude, Activity, SUCCESS!
9. Who can you trust?
Using internet sites to create first contact with a
prospect in order to develop relationships
with people.
Real estate agent Los Angeles, CA
ByronU A degree in Attitude, Activity, SUCCESS!
10. Who can you trust?
Using internet sites to create first contact with a
prospect in order to develop relationships
with people.
ByronU A degree in Attitude, Activity, SUCCESS!
11. What do buyers want?
Top 5 Characteristics of the real estate agent:
Honesty and Integrity
Good Communicator
Good Negotiator
Knowledge of Real Estate Market
Good Interpersonal Skills
Source: 2011 NAR Profile of Home Buyers and Sellers
ByronU A degree in Attitude, Activity, SUCCESS!
12. Providing needed information
Seriously…
1. What is your niche?
What is your area of expertise?
Who are you trying to reach?
2. What does this group of need from you?
ByronU A degree in Attitude, Activity, SUCCESS!
13. Providing needed information
Ken
Find your niche
Learn what your customer needs
from you
Do it 1% better
Ignore everything else
ByronU A degree in Attitude, Activity, SUCCESS!
14. Providing needed information
Neighborhood real estate activity
My real estate activity
Market Trends
Community events
Current events
Personal interests
Legislation
Human interest stories
Lists of “How to”
Funny
ByronU A degree in Attitude, Activity, SUCCESS!
15. Providing needed information
Local Real National and Community News My Interests
Estate State Real Estate and Events
Favorite Sport
New Listing Housing News School Events Teams
Mortgage and Volunteer
Just Sold Finance News School Calendar Opportunities
Neighborhood Parks and Recreation
Trends Economic Data Information Hobbies
Client Favorite and New
Testimonials Current Events Restaurants Travel News
Home Road Improvement
Improvements Construction
ByronU A degree in Attitude, Activity, SUCCESS!
16. Marketing in a new millennium
Characteristics of Agents making $100,000 or more
83% want to be communicated with digitally
75% have a Facebook business page
47% have over 500 Facebook friends
30% have over 500 Twitter followers
69% already on Google+
81% use Video and have a YouTube channel
44% post on social media once a day or more
92% in office less than 15 hours a month
42% never go to an office meeting
-Inman Survey December 18th 2011
ByronU A degree in Attitude, Activity, SUCCESS!
17. Marketing in a new millennium
Least effective Return on Investment for agents
Real Estate Search Portals – Zillow, Trulia, Realtor.com
Networking Events
Classified Sites – Craig’s List, etc.
Open Houses
Broker/Franchise Website and Social Presence
Paperwork is the #1 timewaster
-Inman Survey December 18th 2011
ByronU A degree in Attitude, Activity, SUCCESS!
18. Marketing in a new millennium
Most effective Return on Investment
Digitally converting leads into business
Email Newsletter
Database Marketing/Farming
IDX registration follow up
Virtual assistants
Using the cloud to store and access data
-Inman Survey December 18th 2011
ByronU A degree in Attitude, Activity, SUCCESS!
19. Marketing in a new millennium
Increase Overall Brand Awareness
- Getting the word out by driving significant views to a
website
- Increasing the number of fans to Facebook
- Increasing the number of followers on Twitter
- Increasing the number of video views on YouTube
ByronU A degree in Attitude, Activity, SUCCESS!
20. Marketing in a new millennium
Generate Leads
- Using downloadable content
- Hosting webinars
- Speaking at events and recording them for on demand
viewing later
- Utilizing email capture forms and newsletter
subscriptions
ByronU A degree in Attitude, Activity, SUCCESS!
21. Marketing in a new millennium
Customer Retention
- Keeping loyal customers loyal
- Staying Top of Mind
ByronU A degree in Attitude, Activity, SUCCESS!
22. Marketing in a new millennium
Sales Conversions
- Showing a true Return on Investment
- Using social media as a selling tool
- Outpacing your competitor
ByronU A degree in Attitude, Activity, SUCCESS!
23. Marketing in a new millennium
Measure Effectiveness
- Monitoring the entire process
- Reviewing execution of plan to reach online and
production goals
ByronU A degree in Attitude, Activity, SUCCESS!
24. The Power is in the Wheel
Record a short video about preparing your home to sell
-use your computer camera, phone, or video camera
Upload it to YouTube on your own Channel
Embed the video in a blog post about preparing your
home to sell
Share a link to the article on Facebook, Twitter, and by
your email newsletter.
ByronU A degree in Attitude, Activity, SUCCESS!
25. The Power is in the Wheel
Have a seller or buyer record a video recommendation
instead of writing a letter.
Upload it to YouTube on your own Channel
Embed the video on your blog on a page called
Testimonials
Share a link on Facebook, Twitter, or on an email to a
seller confirming an upcoming listing appointment.
ByronU A degree in Attitude, Activity, SUCCESS!
26. ByronU A degree in Attitude, Activity, SUCCESS! SUCCESS!
ByronU A degree in Attitude, Activity,
27. Thank you
Great Results are the Sum of Small Things,
Done Well, Repeatedly -Floyd Wickman
ByronU A degree in Attitude, Activity, SUCCESS!