Advertisers are constantly fighting for precious moments of consumers' attention in world with a vanishing attention span. It's simply not enough to broadcast; You must engage if you really wish to reach your target. The fight for eyeballs is rarely better illustrated than within a theater, prior to a movie. There, four inch screens litter the darkness, defeating it's monstrous adversary with apparent ease. This presentation will show how in one two-day hackathon, we developed an entertainment model which stands to reverse the trend, allowing screen operators to win back the eyeballs, and the amazing loyalty and analytics which can be gained in the process. We will also discuss the potential of this approach not only in theaters, but sporting events, festivals, seminars, conventions, and just about any other live venue.

1. Taking Back the Theatre
Fighting Mobile Distraction
With Mobile Interaction
Karridy Askenasy – Geoff Tran

2. The Digital Dilemma
The fight for eyeballs is rarely better illustrated than within a theater, prior to a
movie. There, four inch screens litter the darkness, defeating their monstrous
adversary with apparent ease.
Theatres have to compete with:
• Facebook
• Twitter
• Foursquare
• Text’ing
• Games
• A million other apps
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3. What is at Stake?
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4. What is to Gain?
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5. The Experience
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6. Joining in the Fun
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7. Re-Engaging Content
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8. What Works?
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9. The Devilish Details
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10. Where to From Here?
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