Taglines 7 Deadly Sins
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The document discusses 7 deadly sins of taglines: 1) Cleverness - taglines should meaningfully convey benefits rather than using cute words. 2) Blandness - taglines should be exciting and inspire rather than being safe and generic. 3) Banalitiy - taglines should dig deeper than platitudes. 4) Imitation - taglines should illustrate differences rather than plagiarizing others. 5) Deception - taglines should not promise benefits the brand cannot deliver. 6) Vanity - taglines should focus on customer benefits rather than self-promotion. 7) Recklessness - taglines should be properly trademarked to protect the brand.
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What is Branding? We created a brand building guide to answer this. Read or download the in-depth guide here to grow your business! https://www.dropshiplifestyle.com/what-is-branding/
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A short presentation on the rules of brand transformation from my personal experience across many clients - specifically how to ensure a successful outcome. Get in touch for more information.
3 great selling points to include in a startup video
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What is brand strategy ?
The document discusses the key elements of brand strategy including brand architecture, brand positioning, brand personality, brand promise, and connecting with customers. It provides descriptions and examples for each element. Brand architecture refers to how brands within a business are structured, from corporate brands to product brands. A brand positioning statement concisely describes a brand's position in the marketplace. Developing a brand personality and promise helps create an emotional connection with customers and clearly communicates what the brand delivers.
Greysmoke's 11 Maxims on B2B Demand Generation Campaigns
A visual whitepaper describing 11 fundamentals that every demand generation campaign for the enterprise should consider. Helpful insight for anyone who wants a peek at some of the complex considerations surrounding campaigns.
7 Attributes Of Engagement Marketing
The document outlines 7 attributes of engagement marketing:
1) There is a two-way dialogue between brands and consumers where both listen and respond to each other to build trust.
2) The conversation provides value to both brands and consumers through feedback, ideas, content, and research.
3) The quality of engaged consumers is more important than quantity.
4) Brands focus more on listening than talking to understand consumers.
5) Engagement involves the entire company, not just marketing.
6) Engagement is a continuous process requiring constant effort.
7) Engagement marketing uses social media but not all social media use is engagement.
Branding
The documents discuss the differences between products and brands. A product is something made in a factory that can be copied, while a brand is unique and timeless. It defines what a company offers and develops a personality through marketing over time. Brands are a company's most valuable asset because competitors can copy products but not the brand. Successful brands create loyalty by keeping their promise to customers through consistent performance. Marketing is becoming more important to sustain sales, reach new markets, and compete against increasing competition.
Marketing Branding and Identityyyyy.pptx
Summarize the key learnings from the activity, emphasizing the influence of color in design compositions and the importance of thoughtful color choices in effective design communication.
Tips on making great taglines
The document provides tips and best practices for creating effective taglines. It discusses how the most memorable taglines engage audiences, fuel the imagination, and associate the brand with positive feelings without explicitly mentioning the product. Examples are given of famous taglines like "Just Do It" and "A Diamond is Forever" that have become iconic. Effective taglines are short, benefit-focused, convey the brand's personality, and solve customer problems. Creating a great tagline requires both creativity and strategic thinking to deliver the right message memorably.
TSC Brief Employer Branding Do's and Don'ts
This document provides guidance on developing an effective employer branding strategy. It lists several "dos" and "don'ts" for employer branding. The key recommendations are to [1] share an honest portrayal of the realities of working at the company rather than exaggerating strengths, [2] align employer branding messaging with existing company marketing efforts to ensure consistency, and [3] showcase the meaningful work and impact of employees to attract talent interested in innovation and purpose. Developing an employer brand requires assessing current communications and making adjustments to follow these best practices.
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Taglines 7 Deadly Sins
- 1. Inc. www.marketingtbd.com Inc. © 2009 Marketing TBD, Inc. 7 Deadly Tagline Sins
- 3. Inc. © 2009 Marketing TBD, Inc. CLEVERNESS Using cute, catchy words in taglines doesn’t necessarily make them meaningful. In fact, jargon and doublespeak may turn people away. Don’t say it – prove it by telling them how you help them reach the ultimate payoff, and why clearly they need you … now.
- 5. Inc. © 2009 Marketing TBD, Inc. BLANDNESS Bland is boring. While it’s the safe route, it doesn’t excite, provoke or inspire. If your tagline is safe and generic, your brand is as well. Talk above the noise, without fear of breaking grammatical rules. Be fun. Represent your brand.
- 7. Inc. © 2009 Marketing TBD, Inc. BANALITY Beware the platitude. If your greatest value inspires “Well, yeah, they should do that” you’ve got a platitude. Dig deeper to find the ultimate pay off.
- 9. Inc. © 2009 Marketing TBD, Inc. IMITATION Your goal in creating your tagline is to illustrate how you differ, not how you are able to plagiarize. It’s not easy to be original, but it will pay off.
- 11. Inc. © 2009 Marketing TBD, Inc. DECEPTION Don’t make a claim to a brand attribute on which you don’t or can’t deliver. If not, you risk being seen as a brand that doesn’t deliver on its promises. How? Know your brand, what it stands for and what you deliver that’s unique in the marketplace.
- 13. Inc. © 2009 Marketing TBD, Inc. VANITY If it’s all about you, what’s in it for the customer? Sure, you should be proud of your brand and what you deliver – but saying you’re the best isn’t enough. Being the best is something you need to prove. Instead, focus on common values and the ultimate payoff you deliver for your customer. Remember, it’s all about them.
- 15. Inc. © 2009 Marketing TBD, Inc. RECKLESSNESS Conduct a Google search to see if your tagline is being used by another firm. If you find it, does it have a service mark (SM) or trademark (tm) next to it? Further, check to ensure a web site doesn’t exist using your tagline. It’s part of your brand. Don’t lose it by being reckless.