Tabloid newspapers conventions include using large, bold logos and mastheads at the top of the page. Their content focuses on softer news like celebrity gossip rather than politics. They use informal language and direct addresses of readers. Layout features a dominant front page image and headlines that wrap around it. The purpose is entertainment through emotive and sensationalized celebrity stories.

1. Newspaper conventions:
Tabloids

2. Mastheads
• For most newspapers, the masthead shows the title and the
top story of the newspaper. For most tabloids, the logo is in big
bold letters. However, the Daily Mail breaks this convention by
typing their logos in a more medieval looking font. Often The Sun
and the Daily Star are more complicated.
• The Daily Express uses a Knight image in-between the words.
All other tabloids only use words except for the Daily Mail that
has a crest in-between the two words. The image makes the
headline standout from the other tabloids. Even though the Daily
Express uses a basic font the inclusion of the medieval looking
soldier helps link it with the Daily Mail which uses the medieval
font.

3. Register
• The register on tabloids is more informal and
they often contain play on words. Tabloids will
rarely use direct address with things like "we"
or "let's".
• Normally the person on the front cover will be
looking at the reader which does give a sense
of direct address. However, this is normally all
the direct address given by tabloids as they
mainly tell stories of celebrities.

4. News Agenda
• The news agenda on tabloids is much softer than the hard
news agenda on the broadsheet newspapers. Tabloids
mainly focus on celebrity news and gossip. Tabloids tend
to stay off of the more heavy, political related news. The
news agenda is always centred around current events
however they normally talk about current British
events. The normal British topic is to do with the Royal
family.
• This links into the myths about England's population
being obsessed with the Royal family.
• This links into Barthe's theory of myths and ideologies
and shows that tabloids abide by the myths.

5. Layout
• The layout of most tabloid papers is that there is a large
image that dominates the page, and the headline will
overlap the image. However, the Daily Mail and the Daily
Express sometimes have several smaller images and lots of
information spread out around them. We can see however
that this Daily Mail front page example has one large image
that dominates the whole page. The reason this image
breaks the normal conventions of the Daily Mail, is because
the story focuses on hard news matters, and since tabloids
normally don't focus on hard news matters, then this
convention is also being broken alongside the conventions of
the smaller images.
• However, one thing that they all share is that their
masthead is located at the top of the page.
• Another thing that all tabloids share, is the fact that for
most of them they often have a promotional reference for
something in the paper near the top or the bottom of the
page.
• The Sun, the Daily Mirror and the Daily Star are all known
as being Red Top newspapers because of their mastheads.

6. Headlines
• Tabloids tend to use puns such as 'BeLEAVE
in Britain' which was a headline on Brexit.
Most headlines are banner headlines
which span the page.
• However, often tabloids can have more
serious topics. They may still focus on
celebrities, but the news will be more
serious and often sad as seen in the image.
• The headlines normally take up a large
amount of space on the page. Sometimes
there will be a couple of headlines on a
page. One headline is a big title but there
will also frequently be a smaller headline
that tells a story.

7. Audience
• Often the audience of tabloid newspapers will be
the more lower-class/working class people. The
tabloids rarely focus on political matters and focus
on the more celebrity and sport news stories.
• More upper-class people might prefer to hear
about the more political news stories or stories
that focus on the more hard news topics rather
than the softer news topics that tabloids feature.

8. Bias
• The Mirror is the most left-wing newspaper. Left-wing
newspapers are often progressive.
• The Daily Mail is the most right-wing newspaper. Right-wing
newspapers are often conservative.
• Right-wing newspapers are often in greater demand
however there are still many popular left-wing newspapers.
• The Daily Mail is the only newspaper with a higher female
reader percentage with around 55% of readers being female.

9. Purpose
• The purpose of tabloids is to be entertaining. The
news in tabloids is presented as entertainment.
• Normally the titles of tabloids contain puns, and
this shows that the newspapers are for
entertainment.
• Also, the news topics are very gossip related to
do with celebrities.
• Tabloids are often very emotive and will
sensationalise stories to help draw the readers in.