1) The document discusses a campaign against Tabinfo, an exposition for the tobacco industry that was held in Asia. Over 500 organizations came together to form a network called the Thai Network Against Tabinfo. 2) The campaign developed specific objectives to expose tobacco industry tactics and educate the government and public about Article 5.3 of the FCTC. A working group was formed to coordinate with media, networks, policymakers, and the government. 3) By monitoring expo materials, the campaign gathered evidence of how the industry targets youth and women. This evidence was used to communicate messages to the network and public about the need for the government to comply with Article 5.3.

1. Thank you very much for your kind introduction, Mary. Well, in fact it was Mary
that first tipped me off about the greatest tobacco show I’m going to talk about
today.
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2. The Tabinfo is an exposition and congress of the tobacco industry in every
level. It was held in Asia for the first time in 2005 and four years later it coming
back to ASIA. The main sponsor is the tobacco industry leading magazine,
The Tobacco reporter.
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3. The counteraction campaign started about a year before the actual event.
During the campaign over 500 organizations had come together to form a
network so called the Thai network against tabinfo.
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4. With the strong tobacco communities we have in Thailand our challenge is if
they win Thailand, they win the world. So the goal is quite simple with this fight
we have to win.
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5. To develop an effective campaign we need to address specific objectives of
the campaign. In this case, it was the article 5.3 and the industry tactics that
we would like to expose and educate the government and public at large.
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6. Now, with the goal and objectives in mind, this is how we organize our work.
The center is a few dedicated people get together as a workinggroup. And this
“Working group” works with several parties incuding media, international
network, policy maker and the government.
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7. We came up with this strategy, which you might already familiar with. On the
top of the triangle is the evidence or a fact. We need good evidence to move
the campaign forward The other two are about building network and policy
advocacy+law enforcement
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8. In the course of campaign we had monitored and studied all these documents.
the expo website and Tobacco reporter magazine proves to be very helpful in
term of montoring and gathering information
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9. By monitoring the materials I mentioned we have monitored who is going to be
at the exposition, and these pictures depicted some of them. These becomes
powerful tools to communicate with the network or general public that the
industry actually targeting youth and women.
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10. The company selling flavor for making flavored cigarette is another one that
we used in the campaign resulting from monitoring and gathering the facts.
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11. This one we monitor the congress program and shockingly learned about what
sort of topics they were going to discuss about.
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12. The other topics included marketing in a darkening market and at the same
time be a better neighbors.
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13. Then we develop a clear message to communicate with the network and
general public. Earlier in the campaign we were criticized of damaging the
already worsen economic situation by chasing out potential international
visitors.
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14. And our objective is to educate government and policy makers on Article 5.3
we made it clear everytime during the campaign that government need to
comply with FCTC article 5.3.
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15. These activities were used to get the evidences we gathered and messages
we developed out.
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17. This picture from the Time online
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19. This is the news form The nation apart from Tabinfo we also exposed other TI
tactics to the media.
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20. This one was on consumer page.
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21. Well, so what the actual impacts of the campaign. First of all, Thaitobacco
monopoly could not stand the pressure from its own board and public, they
changed their entire booth to promote tourism instead.
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22. Opening ceremony with 20 people attended and without the deputy finance
minister. Only 60 companies signed up compare to over 200 in 2005 and
attracted only 300 participants only 10% of the number they expected.
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23. Lastly, the expo planner were charged by the ministry of health and the polices
and got fine.
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24. This slide conclude the lesson learned from the campaign
Thank you very much for your attention.
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