This document summarizes a presentation on how mobile is transforming business. The presentation discusses the state of mobile marketing and provides examples from brands like UPS, Red Tomato, Comcast, and Lincoln. It outlines five things companies should do: understand customer needs that can be enhanced by mobile; identify and rank mobile opportunities; utilize core brand assets; develop quickly and iterate mobile solutions; and look beyond technology to business transformation. The presentation aims to help companies look at how they can transform their business using mobile opportunities.

1. SETH BERMAN
Director, Global Marketing
BabyCenter
BEN GADDIS
VP - Innovation
T3

2. How Mobile Is
Transforming
Business

3. Agenda
State of Mobile Marketing
Brand examples
Brief exercise
Technologies to watch

8. MOBILE
Is Transforming
BUSINESS

9. UPS

10. a b
c

11. ups my choice

12. ups my choice
Insert UPS video

13. Red Tomato

15. Comcast

17. Lincoln

19. BabyCenter

21. 5
Things

22. Understand Customer Need

23. Understand Customer Need
What needs can be enhanced by something
inherently mobile

24. Understand Customer Need
What needs can be enhanced by something
inherently mobile
Identify opportunities and rank them

25. Understand Customer Need
What needs can be enhanced by something
inherently mobile
Identify opportunities and rank them
Utilize Core Assets
Develop quick and iterate

26. what to look for
next

27. LOCATION

28. 50% of all LOCAL
SEARCHES
are done through

30. PERIMETERS

32. Digital Health

35. Challenge
Look beyond Technology
Utilize brand Assets
Aim for Transformation

36. Thanks