The Indian juice industry was pegged at USD 3.5 billion in 2012 and is estimated to reach USD 21.14 billion by 2018.

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Processed Juice
Market in India:
Packed with
Opportunities

2. Processed Juice Market in India – Packed with Opportunities
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© Gyan Research and Analytics Pvt. Ltd., 2014
Synopsis
In today’s world, wellness has taken the center stage. Changing lifestyles, a growing middle class,
rapid urbanisation and increased disposable income are some of the reasons behind the emergence
of a new market for fruit juice in India.
India is the second largest producer of food in the world and holds the potential to be a key player in
the global processed food segment. The country is endowed with the second-largest arable
landmass as also the second-largest irrigated land-under-cultivation globally. It possesses diverse
agro-climatic zones. It is the largest producer of milk and second-largest grower of fruits and
vegetables in the world. Hence, the Indian food processing industry has all the conditions for growth.
But unfortunately, the country’s share in the global processed fruit trade is still less than one
percent. Hence, abundant investment opportunities exist both in the domestic and international
markets.
The Indian juice industry was pegged at USD 3.5 billion in 2012 and is estimated to reach USD 21.14
billion by 2018.
The per capita consumption of fruit juice-based beverage is 45 litre in Germany, 42.5 litre in
Switzerland and 39 litre in the US. In India, the per capita consumption is just 20ml, which is
negligible compared to other countries. Hence, there exists huge untapped potential in this
segment.
Shift in consumer preference towards non-carbonated fruit beverages, raising concern over obesity
and other health issues, a change in lifestyle, affordability and availability of packaged juices are
some of the reasons behind the rise of the packaged fruit juice market. They are slowly becoming a
staple part of family breakfast, and even a must at social dos.
The untapped markets in the Tier-II and Tier-III cities can be epicenter of growth for this sector as
people in these cities still prefer fresh juices over packaged ones.

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© Gyan Research and Analytics Pvt. Ltd., 2014
Table of Contents
1. Overview
1.1 Indian Fruit Juice Market Scenario
2. Growth Drivers
3. Opportunities
4. Export-Import
5. Investments
6. Outlook

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© Gyan Research and Analytics Pvt. Ltd., 2014
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