1. Cross media
convergence and
synergy
(Inbetweeners)
By Emma Waite

2. Synergy
 Synergy is the simultaneous release of
different products which benefits both.

3. Cross media
convergence
 Cross media convergence is the combining
of two or more mediums and can happen
at any of the three stages (production,
distribution and exhibition).

4. The inbetweeners and
synergy
 A yearbook was released at a similar time
to the film release, which benefitted both
the film and the sales of the yearbook.

5. The
inbetweeners
and synergy
 Also a
competitio
n was
taking
place at a
similar time
as-
well, which
also
benefitted
both
events.

6. The inbetweeners Cross
Media Convergence
 The four actors that played the main
characters were interview