Part 2. Product Positioning
Connected Customers




         www.flickr.com/photos/cajie/364732208
More and more of our
time surfing the web
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Drowning in of data
the
Problem
Data security




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Always connected
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Two sources of risk:



People we know
People we
don’t know
Evil forces at work




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What do they look like?




          www.flickr.com/photos/strobe-/7592200456
People we know
www.flickr.com/photos/makelessnoise/759311624
End point protection




                       www.flickr.com/photos/dimenticato/2600683772
Massive data leaks




     www.flickr.com/photos/rustytanton/260708043
Modern day pirates
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False sense of security




        www.flickr.com/photos/thesussman/5235066810
End point protection
Ineffective End Point Protection




                http://www.flickr.com/photos/edgeplot/2520607830/
An accident waiting to happen




www.flickr.com/photos/xlibber/3870106899
the

Opportunity
Help them to choose
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Guide them to the right solution




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Show them the best way forward
Get it wrong




               www.flickr.com/photos/roome/3390682853
Get it right
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1 2 3

         3 ideas for
    today’s webinar
1   Make the problem real and threatening

    Show them how SEP SBE 2013 simply takes
2   the PAIN away

3   Sell the “Return Path”
Create a sense of urgency




                            www.flickr.com/photos/amagill/3225245640
Create a sense of urgency




 28
Cyber terrorism is multi-taking mayhem
                                  www.flickr.com/photos/15271532@N00/1172675049
Gone before you know it
          www.flickr.com/photos/jurvetson/478786571
Move in, move out
                    www.flickr.com/photos/brewbooks/3934958171
Steal your business




www.flickr.com/photos/stillmemory/880277551
The fatal blue screen




  www.flickr.com/photos/o2sources/2311353972
Disruptive change
    www.flickr.com/photos/mwichary/3690887427
Fear of attack
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Cloud Security Strategy?




                           www.flickr.com/photos/26046024@N06/2735134853
We are totally secure
Data Security Cloud Architects




                    http://ad009cdnb.archdaily.net/wp-content/uploads/2012/06/20120110_JG_2901dusk-1000x752.jpg
Connected Customers
1   Make the problem real and threatening

    Show them how SEP SBE 2013 simply takes
2   the PAIN away

3   Sell the “Return Path”
All your security risks simply…
Continuous inspection
                        www.flickr.com/photos/rooreynolds/3868326564
Secret Agent
www.flickr.com/photos/magiker/2377684727
Protecting all your valuable data




                     www.flickr.com/photos/rooreynolds/3913175831
Protecting all your End Points




                                 www.flickr.com/photos/thelostwanderer/125511639
Pre-emptive cleaning
 Predictive analytics
Cleaned continuously before
you get access to your data
Now is the time
clean up your act
1   Make the problem real and threatening

    Show them how SEP SBE 2013 simply takes
2   the PAIN away

3   Sell the “Return Path”
What if you want come
back from the Cloud?
Return path
You can’t teach an old dog new tricks
Return path




www.flickr.com/photos/29456235@N04/3665618772
Today’s Webinar in
1   Make the problem real and threatening

    Show them how SEP SBE 2013 simply takes
2   the PAIN away

3   Sell the “Return Path”
Effective End Point Protection




                                 www.flickr.com/photos/29233640@N07/3779987744
Data cleansing
                 www.flickr.com/photos/richardwest/2792878444
Peace of Mind




David R Ednie
President & CEO
SalesChannel Europe
Ph: +33 676 60 09 25 (FR)
Email: david@saleschannel-europe.com
Website: www.saleschannel-europe.com
Symantec Endpoint Protection - Product Positioning

Symantec Endpoint Protection - Product Positioning