2014 was the biggest year ever for the Austin-based South by South West festival. It was also the year it had its most global audience. We took a look at 40,000 people tweeting about the festival over two weeks and identified where in the world they came from.

1. #SXSW Goes Global!
Where in the world the tweets came from

2. #SXSW Goes Global
• 2014 was the biggest year ever for the Austin-
based South by South West festival. It was also
the year it had its most global audience.
• We took a look at 40,000 people tweeting
about the festival over two weeks and
identified where in the world they came from.

3. Location of Tweeters talking about South by South West by Country

4. State by State
• Within the United States, the spread of people
tweeting was as you might expect.
• California and New York were the most active
states talking about the festival after Texas
itself. There were people tweeting from every
state in the country.

5. Location of Tweeters talking about South by South West by US State

6. All Across the World
• SXSW was making an impact further afield as
well. Tweets came flying in from all over the
world, from India to Indonesia and even
Kazakhstan: the 10th most engaged foreign
country.
• Apparently ticket sales for the interactive
segment of the festival were bought by
representatives of 74 different countries this year,
up from 54 in 2013.

7. Top 20 foreign countries tweeting about SXSW