PiQ is the social media dashboard built around communities. Powered by 4 years of market-leading influence intelligence, PiQ lets marketers plan, implement and measure their social media activities in one place.

1. PiQ - The first audience-driven
monitoring and analytics platform
Nick Taylor | nt@pi.mu | peerindex.com

2. PiQ is a simple way to action customer audiences in real-time
Social Media
Listening
Poor people insight
CRM
Customer
interactions only
PiQ is built on
four foundations:
1. Target audiences not keywords
to track customers 24x7
2. Realtime trend detection with audiences
without prior knowledge required
3. Identify influencers within
relevant audiences
4. Deep content analytics
at users fingertips
Market
Research
Slow, not addressable

3. PiQ’s 4 foundations
1. PiQ is built around audiences, not keywords. This allows us to track all the conversations an
audience is involved in, not just when they mention a brand or a specific topic. It offers a more
human understanding of each community and can throw up some surprising correlations.
2. Real-time alerts discover tweets going viral within a community as they build popularity. Again, it
tracks the whole community's conversations, not just keywords or hashtags.
3. Influencer search finds influencers across Twitter and people who have influence specifically within
a community. PiQ has a database of over 210M active Twitter users.
4. Content analytics show the hashtags, brands, images, videos and URLs that a community is
sharing. Search over the previous day, week or month and compare relevance of each content item
against competitors and/or target audiences.

4. How it works: 1, 2, go!
CRM
Customer
interactions only
Select from Premium Audiences
Choose followers of an @handle
Define your own (enterprise
only)
Audience
e.g. venture capital;
football;
millenials
Proprietary
Influence
Unique to audience
Audience overview
Demographics
Locations
1 Define a target audience
Content
recommendations
Deep analytics
Trends in the
audience
In real-time
2 Deep, realtime insights to action

5. Purchase
Interac-on
Affinity
Influence
Desire
Where it all fits in the marketing cycle
CRM
Customer
interactions only
Informing Search engine marketing,
Display advertising
Merchandising
Identifying advocates
Measuring real reach
Powering online and
offline campaigns
Audience engagement
Spotting online trends
Tracking engagement
Competitor analysis

6. Our clients
Launched in November 2013. In a short time we’ve worked with many
agencies, brands and services across industries.

7. Tania Seif!
[Head of Social Marketing]
“PiQ’s biggest strength is that it gets
rid of the things which stop us getting
social marketing done.
Tasks like finding influencers, easy
reporting, using insight to beat our
competition used to be overly complex,
or we would have had to pay an
agency to do it for us.
Using PiQ, these obstacles have been
removed and it’s helping my team by
more efficient, more productive and
achieve bigger wins.”

8. PiQ: Simple go-to dashboard for marketers, journalists, PR and more…
Reporting
Dead simple
Reporting
Real Time Alerts
Identifies
opportunities
before they go viral

9. Look
at
date
ranges
for
content
analy-cs
See what content is being talked about
Planning Tools!
Audience !
behaviour insight!
Reporting
Dead simple
Reporting
Brands,
hashtags,
images
and
videos
being
shared

10. Get quick content analytics overviews
Planning Tools!
Audience !
behaviour insight!
Reporting
Dead simple
Reporting
See
what
content
is
important
to
your
audience
right
now
Segment
to
discover
content
shared
by
the
most
influen-al
people

11. People powered breakdowns of audiences and segments
Planning Tools!
Audience !
behaviour insight!
Reporting
Dead simple
Reporting
Who’s
important
to
your
audience
and
to
the
general
public
Filter
influencers
by
loca-on,
demographic
and
topic
of
interest

12. Understand community influence at a human level
Planning Tools!
Audience !
behaviour insight!
Reporting
Dead simple
Reporting
Learn
more
about
people,
how
influen-al
they
are
and
interact
straight
from
PiQ
See
samples
of
their
most
recent
content
Look
at
who
influences
whom
and
how
influen-al
users
are

13. 13
Case studies
Background – The Financial Times is seeding content for their Life and Arts
magazine. The FT used PiQ to seed an interview with Raphael Nadal to a tennis
loving audience, which the FT doesn’t usual attract.
Social media interactions sent to
50 accounts, over 100 tweets
and engagement to an audience
of over over 90K individuals that
the FT would not have otherwise
reached

14. FT Case study
Planning Tools!
Audience !
behaviour insight!
Reporting
Dead simple
Reporting
Build
a
list

15. FT Case study
Planning Tools!
Audience !
behaviour insight!
Reporting
Dead simple
Reporting
Measure
impact
on
your
community

16. 16
Case studies
By using PiQ, Coral found that a celebrity had a high relevance to their community.
They reached out to that celebrity and changed a bet to include that celebrity.
That tweet than went viral, achieving success from a product and marketing
perspective.

17. Thank you
Nick Taylor | nt@pi.mu
Visit peerindex.com to start using PiQ today