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Personal statement of social responsibility (1)
- 1. Personal Statement of Social Responsibility • Lisa Williams • May 23, 2020 • COMM 6900: Communication Capstone
- 2. social change in the fashion industry Having a more diverse and inclusive fashion industry is to bring one’s whole self to the table.
- 3. diversity of perspectives and world views that you will encounter among your stakeholders and audience. • My team knows the immense value of having different and diverse voices and perspectives on this project. I know I’ve said that sometimes when dealing with race, it is better to keep it one race, BUT with this initiative I believe that white people can learn why this is important. When you have more voices in the room and at the table, it allows you to gain a broader perspective, address challenges, and see solutions from various angles (Emanuele, n.d.).
- 4. Audience Future creators and decision-makers
- 5. Stakeholders Sizing (McCall, 2018): FASHION DESIGNERS LUXURY RETAILERS CONSIGNMENT
- 6. social norms DRESSING SOCIAL NORMS OR RULES FOR PLUS SIZE WOMEN DIVERSITY GLOBALIZATION AND ECONOMICS
- 8. Diversity
- 10. Dialogic communication • An approach to communication that focuses on promoting a dialogue between a speaker and their audience, and the way we plan on communicating is via social media.
- 11. The reason why: (Social Media in the Fashion Industry, 2019) SOCIAL MEDIAALLOWS US TO CULTIVATE OUR IMAGE MAKES AN AUTHENTIC CONNECTION WITH OUR AUDIENCE IMMEDIATE COMMUNICATION
- 12. How we will use social media: (Social Media in the Fashion Industry, 2019) POST FREQUENTLY 01 POST VARIED CONTENT 02 ENGAGE WITH CUSTOMERS 03 PAY ATTENTION TO DIFFERENT FEATURES EACH PLATFORM HAS 04
- 13. Strategi es for dialogue with stakehol ders and audienc Stakeholder platforms can also be focused on implementation: review the management of an issue of common concern, adjust future planning, and revise implementation strategies. Stakeholder initiative can collaborate to achieve an agreed-upon goal within an agreed-upon timeframe.
- 16. References: Barry, B. (2020, January 6). Op-Ed | How Fashion Education Prevents Inclusivity. Retrieved from BOF: https://www.businessoffashion. com/articles/opinion/op-ed- how-fashion-education- prevents-inclusivity 1 Dahir, S. (2019, December 19). One Size Does Not Fit All: The Rise of Diverse Fashion Models. Retrieved from Berkley Political Review: https://bpr.berkeley.edu/2019/12/2 0/one-size-does-not-fit-all-the-rise- of-diverse-fashion-models/ 2 Emanuele, G. (n.d.). Diversity & Inclusion: The Value of Diverse Perspectives. Retrieved from Shift Yes: https://www.shiftyes.com/blog/ diversity-and-inclusion- workplace-shift-yes-tribe- galen-emanuele 3
- 17. References: Group, S. (2017, September 30). Subaltern Perspective of Indian Sociology. Retrieved from Sociology Group : https://www.sociologygroup.c om/subaltern-perspective- indian-sociology/ 01 McCall, T. (2018, May 2). LUXURY FASHION HAS A PLUS SIZE PROBLEM. Retrieved from Fashionista: https://fashionista.com/201 8/05/luxury-designer-plus- size-clothing-problem 02 Ratledge, I. (2014, August 14). The 9 New Rules of Plus-Size Dressing. Retrieved from Real Simple: https://www.realsimple.com/b eauty-fashion/clothing/plus- size-dressing-rules 03
- 18. References: Rice-Christianson, K. (2018, January 26). Fashion Industry Fatphobia. Retrieved from The Femme Oasis: https://www.thefemmeoasis.co m/mind-body-soul/fashion- industry-fatphobia 1 Social Media in the Fashion Industry. (2019, October 16). Retrieved from The Fashion Network: https://thefashionetwork.com/s ocial-media-in-the-fashion- industry/ 2 Weinswig, D. (2018, June 27). One Size Does Not Fit All: The Fashion Industry Is Missing A Nearly $300 Billion Global Opportunity. Retrieved from Forbes: https://www.forbes.com/sites/deborahw einswig/2018/06/27/one-size-does-not- fit-all-the-fashion-industry-is-missing- a-nearly-300-billion-global- opportunity/#7a7bf5992b61 3
Editor's Notes
- This means holding fashion brands accountable that are just doing the bare minimum of including a token Black or Brown model in campaigns. We show this by celebrating and supporting all race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity.
- Fatphobia is the main worldview perspective that will be dealt with in this initiative. Most people either don’t believe in fatphobia or they aren’t. The fashion industry plus-size models range from sizes 8-12 and almost always have the hourglass figure. In 2009, Karl Lagerfeld, the head designer of Chanel, said “no one wants to see curvy women on the runway” (Rice-Christianson, 2018).
- Unfortunately, this starts at the education level, which is taught a narrow worldview in school, helping to perpetuate racism, fatphobia that plague the industry (Barry, 2020). Most fashion schools haven't developed support for their predominately white, non-disabled, thin faculty on how to incorporate inclusion into their courses. Nor have they offered workshops for faculty to unpack and unlearn their worldviews. Students who want to design in plus-sizes don't have much reference material and instead graduate with the message that their interests aren't considered worthy of collecting, being labeled as fashion and, that these topics (wrongly) never existed at all. While some decide to do their research and learn this material alone, they end up getting minimal support from their professors when they work on their projects.
- Balenciaga (US 12/FR 44/XL), Balmain (US 12/FR 44/XL), Chanel (don't retail their ready-to-wear online), and Prada (US 14/IT 50/XXL). Farfetch (XXXL/US 16), Moda Operandi (US 16), Net-A-Porter (XXXL/US 16). The RealReal (XXL, appears to correspond to a US 16).
- Never wear white, bright colors and prints will make you look bigger. Dressing in monochrome is always slimming, an empire waistline is right for you, and meticulous details like ruffles will only draw unwanted focus (Ratledge, 2014).
- Many communities of color are an afterthought when it comes to fashion enterprises. Labels and companies claim they are "diverse" by hiring one person from every minority group and using that person to their disposal (Dahir, 2019).
- The global market will reach $278.2 billion this year and increase to $325.8 billion in 2022. US market will be worth $44.5 billion in 2018 and grow to $51.8 billion by 2022. the ratio of plus-size specialty apparel stores per 1,000 American women who wear a size 14 or higher is significantly lower than the rate of specialty apparel stores per 1,000 American women overall (Weinswig, 2018).
- Where we can project our written message, and the audience is easily able to scroll through what our overall vision is. By responding to comments on posts, hosting giveaways, and even reposting photos or comments that customers post. This allows us to announce exciting developments immediately to our followers on their timeline.
- Post regularly and create a regular posting schedule. Information about the brand's mission, initiatives the company is taking, and behind-the-scenes looks. Post both photos and videos to stay varied. By liking posts, responding to comments (even when they don't require an answer), and also reposting images customers have posted on their profiles (with permission). Explore various features and regularly engage so audiences will have more exposure to our message while scrolling through different platforms.
- Training sessions, meetings with staff to share the results and goals, continuous dialogue. Events, ongoing engagement via phone and business updates via email . Institutional meetings, daily interactions . Development of initiatives and projects managed directly or in partnership. Press conferences, fashion shows/events, media plan.
- Equal opportunities, clear objectives, wellbeing and health, and safety initiatives Safety and transparency about environmental, social, and animal welfare issues throughout the supply chain. Product quality and innovation. Collaboration and support in managing production issues, participation in the definition of supply standards. Support for awareness-raising campaigns Access to timely and accurate information