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User Research London - successfully positioning research in organizations
- 1. SUCCESSFULLY POSITIONING QUALITATIVE RESEARCH IN ORGANIZATIONS Meena Kothandaraman @meena_ko
- 5. 5 non-researchers process takes too much effort outputs are not measurable human data cannot be applied anyone can do research @twigandfish
- 6. 6 researchers low resource availability research ROI expectations limited options for approach product-focused @twigandfish
- 7. 7 how do we fix this? @twigandfish
- 8. 8 it’s on us to bridge the gap @twigandfish
- 11. @twigandfish
- 13. 13 INCORPORATE drives objectives INTROSPECT reveals objectives INFORM learn about offering INSPIRE learn from people NCREDIBLE FRAMEWORK V2.0 ©twig+fish research practice ALIGN @twigandfish
- 14. 14 INCORPORATE drives objectives INTROSPECT reveals objectives INFORM learn about offering INSPIRE learn from people NCREDIBLE FRAMEWORK V2.0 ©twig+fish research practice ALIGN @twigandfish DISCOVERY RESEARCH topics and descriptions
- 15. 15 INCORPORATE drives objectives INTROSPECT reveals objectives INFORM learn about offering INSPIRE learn from people NCREDIBLE FRAMEWORK V2.0 ©twig+fish research practice ALIGN @twigandfish DISCOVERY RESEARCH topics and descriptions What does affordable look like to the middle income?
- 16. 16 INCORPORATE drives objectives INTROSPECT reveals objectives INFORM learn about offering INSPIRE learn from people NCREDIBLE FRAMEWORK V2.0 ©twig+fish research practice ALIGN @twigandfish DISCOVERY RESEARCH topics and descriptions What does affordable look like to the middle income? EXPLORATORY RESEARCH realities and aspirations
- 17. 17 INCORPORATE drives objectives INTROSPECT reveals objectives INFORM learn about offering INSPIRE learn from people NCREDIBLE FRAMEWORK V2.0 ©twig+fish research practice ALIGN @twigandfish DISCOVERY RESEARCH topics and descriptions What does affordable look like to the middle income? EXPLORATORY RESEARCH realities and aspirations What are various configurations of a middle income home?
- 18. 18 INCORPORATE drives objectives INTROSPECT reveals objectives INFORM learn about offering INSPIRE learn from people NCREDIBLE FRAMEWORK V2.0 ©twig+fish research practice ALIGN @twigandfish DISCOVERY RESEARCH topics and descriptions What does affordable look like to the middle income? EXPLORATORY RESEARCH realities and aspirations What are various configurations of a middle income home? DEFINITION RESEARCH ideas and solutions
- 19. 19 INCORPORATE drives objectives INTROSPECT reveals objectives INFORM learn about offering INSPIRE learn from people NCREDIBLE FRAMEWORK V2.0 ©twig+fish research practice ALIGN @twigandfish DISCOVERY RESEARCH topics and descriptions What does affordable look like to the middle income? EXPLORATORY RESEARCH realities and aspirations What are various configurations of a middle income home? DEFINITION RESEARCH ideas and solutions How can the City of Boston define homes for the middle income?
- 20. 20 INCORPORATE drives objectives INTROSPECT reveals objectives INFORM learn about offering INSPIRE learn from people NCREDIBLE FRAMEWORK V2.0 ©twig+fish research practice ALIGN @twigandfish DISCOVERY RESEARCH topics and descriptions What does affordable look like to the middle income? EXPLORATORY RESEARCH realities and aspirations What are various configurations of a middle income home? DEFINITION RESEARCH ideas and solutions How can the City of Boston define homes for the middle income? VALIDATION RESEARCH answers and decisions
- 21. 21 INCORPORATE drives objectives INTROSPECT reveals objectives INFORM learn about offering INSPIRE learn from people NCREDIBLE FRAMEWORK V2.0 ©twig+fish research practice ALIGN @twigandfish DISCOVERY RESEARCH topics and descriptions What does affordable look like to the middle income? EXPLORATORY RESEARCH realities and aspirations What are various configurations of a middle income home? DEFINITION RESEARCH ideas and solutions How can the City of Boston define homes for the middle income? VALIDATION RESEARCH answers and decisions Do the homes satisfy the needs of the middle income?
- 22. 22 INCORPORATE drives objectives INTROSPECT reveals objectives INFORM learn about offering INSPIRE learn from people EXPLORATORY RESEARCH realities and aspirations VALIDATION RESEARCH answers and decisions DISCOVERY RESEARCH topics and descriptions DEFINITION RESEARCH ideas and solutions NCREDIBLE FRAMEWORK V2.0 ©twig+fish research practice ALIGN What does affordable look like to the middle income? What are various configurations of a middle income home? How can the City of Boston define homes for the middle income? Do the homes satisfy the needs of the middle income? @twigandfish
- 23. 23 ALIGN
- 28. 28 make non-researchers better consumers of and contributors to research @twigandfish
- 29. 29 non-researchers internalize the research effort recognize the qualities of data enculturate human stories respect research rigor @twigandfish
- 30. 30 own it and organize it @twigandfish
- 31. 31 researchers protect the investment with integrity expand the notion of success break-free of habits and bad behaviors match the lens of inquiry to the ask @twigandfish
- 33. 33 “I promise to defend my fellow humans, to study them in a way that shows kindness and caring.” “I promise to be empathic to non-researchers, to make sure they have all they need from me to include research in organizational processes.” “I promise to be a badass, to push the boundaries of research inclusion, and to maintain the integrity of my research studies.” “And if anyone gets in my way of doing it right, when I am working with them and for them, I will say let me do my f*!! job ” @twigandfish