Swot on hero moto cop
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The document discusses a SWOT analysis of Hero MotoCorp, a major Indian motorcycle manufacturer. It identifies Hero MotoCorp's strengths as its large brand equity and distribution network in India. Weaknesses include a lack of presence in the premium bike segment and high reliance on imports. Opportunities lie in expanding exports to untapped international markets. Main threats are increasing competition from other motorcycle brands like Yamaha, Bajaj, and Royal Enfield.
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This document provides an overview of a research proposal on consumer attitudes towards performance two-wheelers from Hero, Bajaj, and TVS. The proposal discusses the two-wheeler industry in India, reviews literature on consumer buying behavior, and outlines the objectives, methodology, and chapter structure of the proposed research. Key areas of focus will include identifying criteria considered by consumers when purchasing motorcycles and measuring current buying patterns for Hero Honda bikes.
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Here are brief backgrounds of some key promoters in the two-wheeler industry in India:
Hero MotoCorp - Promoted by the Munjal family who are pioneers of the Indian auto industry. The company was previously known as Hero Honda and was a joint venture between the Hero Group and Honda.
Honda Motorcycle and Scooter India (HMSI) - A subsidiary of Japanese automaker Honda Motor Company. Honda is a leading manufacturer of motorcycles, scooters, automobiles, power equipment and aircraft engines.
TVS Motor Company - Promoted by the TV Sundaram Iyengar & Sons family of Madurai, Tamil Nadu. They are one of India's largest
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The document provides an overview of the Indian two-wheeler industry. It discusses the history and trends of two-wheeler production in India. The major players in the industry are outlined, including details about Honda Motor Company such as its vision, mission, products, branches, and CSR activities. The document also includes a PEST analysis of the industry and discusses the nature of competition, investments, and government initiatives related to two-wheelers in India.
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Swot on hero moto cop
- 1. Government college of engineering, jalgaon An AUTONOMOUS INSTITUTE of MAHARASHTRA
- 3. Kartik m. Paliwal F.Y.B.Tech. GUIDED TEACHER :- V. N. CHUDHARI SIR.
- 4. SWOT ANALYSIS ON HERO MOTOCOP
- 6. STENGTH 1. Huge brand equity and one of the biggest players in the two wheelers Indian market 2. Excellent R&D, and wide variety of products in every segment. 3. Excellent distribution, over 3000 dealerships and service centers 4. Good advertising and excellent rebranding from Hero Honda to Hero Moto Corp
- 7. WEAKNESS 1. Absence in the premium bike segment 2.High imports for its spare parts i.e. over 30% imports 3. Most of the products have similar features 4. low on design and innovation
- 8. OPPURTUNITES 1.Two-wheeler segment is one of the most growing industries untapped international 2.Export of bikes is limited i.e. markets
- 9. THREATS Competition Competitors 1. Yamaha 2. Bajaj Auto 3.TVS 4.Suzuki 5. Harley Davidson 6. Royal Enfield 7. Ducati