SWOT ANALYSIS OF HYPERMART JOGJA CITY MALL
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This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of Hypermart Jogja City Mall. The strengths include competitive pricing, a strategic location, fresh groceries and meats, product categorization, and a strong brand. Weaknesses are a plain layout, mixed products, narrow aisles, faulty carts, and incomplete meat stocks. Opportunities exist in growing technology, incomes, and city development. Threats comprise lower competitor prices and quality, small retailers, and changing customer needs. The strategic plan proposes partnering with banks, boosting loyalty, improving layout and queues, optimizing mobile apps and supply chains, and potentially adopting RFID over barcodes.
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SWOT ANALYSIS OF HYPERMART JOGJA CITY MALL
- 1. SWOT ANALYSIS OF HYPERMART JOGJA CITY MALL Arief Rachmandi
- 2. SWOT ANALYSIS – THE OVERVIEW oSwot analysis first use by Albert Humpfrey. oSwot is widely accepted tool due to its simplicity and value of focusing on the key issues which affect the firm oThe aim of swot is to identify the strengths and weaknesses that are relevant in meeting opportunities and threats in particular situation.
- 3. STRENGTH oCompetitive price oLocated in a strategic location. oFresh meat and groceries. oProduct were placed based on their categories. oStrong brand. oHas many varieties of products. oGood management.
- 4. WEAKNESS oPlain layout. oSometimes one product mixed with another products. oNarrow aisle. oTrollies are sometimes cant work properly. oThe placement of the trolly and the information place too hidden. oThe stock of meat product sometimes incomplete. oSometimes the barcode of product cannot be scanned/not recorded.
- 5. OPPORTUNITIES oThe increasing of information technologies. oThe increased of society buying power. oThe increased of city development in Yogyakarta.
- 6. THREATS oCompetitor price and the quality of the products. oThe increasing of small retail to target small area consumer. oThe changing of consumer needs. oCompetitor inovation.
- 7. STRATEGIC PLAN o Cooperate with conventional banks. o Increase consumer loyalty. o Change the layout from the entrance. oFocus on cosines. oUse some notifier to anticipate long queue in cashier. oIncrease the effectivity of Hypermart mobile apps. oIf possible, Hypermart can focusing on high volume of sales so the price can be pressed more. oIncrease the effectivity of supply chain management. oRather than use barcode, Hypermart can try Radio Frequency ID.
- 8. THANK YOU