The document provides information about yellow pages directories and online yellow pages (internet yellow pages). It defines yellow pages as printed directories that list businesses alphabetically by category with paid advertising. It describes the history and types of yellow pages directories, benefits of advertising in yellow pages, costs of yellow pages advertising, important facts about usage of online yellow pages, and reasons to advertise with US Directory's online yellow pages service.

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4. MiTEL Global SolutionsWhat is Yellow Pages?

5. MiTEL Global SolutionsWhat is Yellow Pages?

6. 1: the section of a telephone book that lists business and professional firms alphabetically by category and that includes classified advertising; also : a listing of products or services that is independently published2: a directory resembling yellow pagesMiTEL Global SolutionsWhat is Yellow Pages?

7. MiTEL Global SolutionsWhat is Yellow Pages?The name and concept of "Yellow Pages" came about in 1883, when a printer in Cheyenne, Wyoming working on a regular telephone directory ran out of white paper and used yellow paper instead.In 1886 Reuben H. Donnelley created the first official yellow pages directory, inventing an industry.

8. MiTEL Global SolutionsWhat is Yellow Pages?Yellow Pages directories are usually published annually, and distributed for free to all residences and businesses within a given coverage area. The majority of listings are plain and in small black text, usually in the Bell Gothic or Bell Centennial typefaces.

9. MiTEL Global SolutionsTypes of Yellow PagesA telephone directory may also be called a phone book or may be known by the color of the paper it is printed on.White Pages generally indicates personal or alphabetic listings.Yellow Pages sometimes called the A to Z, generally indicates a business directory classified by business type or services provided, almost always with paid advertising. In Ireland it is called the Golden Pages and is available in print and online.Grey Pages sometimes called a "reverse telephone directory". Reverse telephone directories are used by law enforcement and other emergency services in order to determine the origin of any request for assistance. Other colors may have other meanings, depending on a country's customs. Information on government agencies is often printed on blue or green pages.

10. Yellow Pages (YP) are a print directory which provides an alphabetical listing of businesses within a specific geographical area (e.g., Greater Chicago), which are segregated under headings for similar types of businesses (e.g., Plumbers).Internet Yellow Pages (IYP) also known as Online Yellow Pages. On a broader scale they are known as vertical directories. There are consumer oriented and business oriented varieties.Mobile media (local search) the Yellow Pages are also available on mobile devices (such as mobile phones and GPS navigators) with static (embedded) and real-time (online) databases. The usage method varies (such as SMS, a WAP session, voice, or a dedicated application on the device), but usually relies on the input of the search keywords, and a return from the application with the points of interest.MiTEL Global SolutionsKinds of Yellow Pages

11. Allows you to reach a huge number of people in a given geographic area .You have the flexibility in deciding the ad size and placement.Your ad can be as large as necessary to communicate as much of a story as you care to tell Exposure to your ad is not limited; readers can go back to your message again and again if so desired. Free help in creating and producing ad copy is usually available Quick turn-around helps your ad reflect the changing market conditions. The ad you decide to run today can be seen by your customers anytime you want. Wide availability, as mostly everyone uses the Yellow Pages Non-intrusive Action-oriented, as the audience is actually looking for the ads Ads are reasonably inexpensive Responses are easily tracked and measuredMiTEL Global SolutionsBenefits of Yellow Pages

12. Free, if you're purchasing a line ad. But the cost of display ads varies from city to city. In Manhattan, New York, a small, one-inch space listing would cost you about $2,500, and you could pay as much as $92,000 for a full-page display ad. But that same one-inch space listing in Manhattan, Kansas, would cost just $252, and a full-page display ad would be about $11,200. Like a lot of other advertising mediums, the cost of your ad depends on where you advertise, the ad size, and under how many headings you want the ad to be listed. In the United States, there are more than 8,000 Yellow Pages directories published by such companies as Verizon, SBC, Bell South, Yellow Book, RH Donnelley and Sprint, all with different rates.MiTEL Global SolutionsCost of Yellow Pages

13. U.S. Directory Internet Yellow Pages is a leading national online search directory that features listings for millions of businesses throughout the United States. Only U.S. Directory provides advanced features and benefits to deliver the results users expect.U.S. Directory is committed to providing consumers with greater access to relevant products and services on their local searches. We strive to guide consumers to the information they need to find local businesses quickly and easily.US Directory specialize in internet placement of small and medium sized businessesAbout UsMiTEL Global Solutions

14. According to The Kelsey Group:More and more, the public is leaving behind the traditional Yellow Pages™ in favor of conducting their research online. In effect, 64% of Internet users making their purchases on the Internet prefer to use search engines as opposed to the printed Yellow Pages™.Over this time, the proportion of online searches (online Yellow Pages ™, local search engines, etc.) will climb sharply from 2.4% in 2002 to 24% in 2008 across the Yellow Pages™ markets. This means you see a 900% increase in only 6 yearsMiTEL Global SolutionsImportant Facts

15. According to the Forrester Group:42% of Internet Yellow Pages™ users like to research products online and buy them offline.84% of Internet Yellow Pages™ users have bought products or services online. It makes sense because…People use U.S. Directory when they’re ready to buy.Other advertising media attract attention.U.S. Directory advertising attracts sales.MiTEL Global SolutionsImportant Facts

16. MiTEL Global SolutionsWhy Advertise with U.S. Directory? The Key to Local Search on the Internet is…DISTRIBUTION, DISTRIBUTION, DISTRIBUTIONWhat good is your website if no one knows where it is?

17. We have our roots in internet DISTRIBUTION…MiTEL Global SolutionsWhy Advertise with U.S. Directory?

18. Premium placement in Usdirectory.com Additional listings in Super Pages, Switchboard, City Search, Google and Yahoo Local.6 specific categoriesA five page fully customizable websiteA counterRights to our ongoing advertising campaign on Google and YahooMiTEL Global SolutionsThe Offer

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