The document provides information about yellow pages directories and online yellow pages (internet yellow pages). It defines yellow pages as printed directories that list businesses alphabetically by category with paid advertising. It describes the history and types of yellow pages directories, benefits of advertising in yellow pages, costs of yellow pages advertising, important facts about usage of online yellow pages, and reasons to advertise with US Directory's online yellow pages service.
"As more Americans spend more time online for information and entertainment purposes, digital advertising and marketing has emerged as one of the most effective tools businesses have to attract and retain customers," said Randall Rothenburg, President and CEO of IAB.
Join forces with Citadel in the summer 2011 Digital One Day Sale. Discounts up to 50% off regular rates!
Data Enrichment Series: Data Enrichment Using Spectrum OnDemandPrecisely
Data powers analytics, driving industry workflows anywhere from identity resolution to site selection. Precisely’s robust data portfolio provides the variety of datasets needed to conduct
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20 most innovative companies in Fintech IndustrySumit Roy
Global fintech financing has more than trebled in the past three years to an estimated US$3 billion annually and the level of innovation in the financial services sector has been unprecedented over the past 12 months. The level of spend and intensity of focus will – and already has – led to the development and release of products and solutions that will change the way customers view and interact with their financial services
Reach over 2.5 Billion of the World's Marketable ConsumersRay Pun
- Key trends driving demand for global marketing, including globalization, digital innovation and rapid adoption of mobile devices
- Key challenges of marketing on a global basis, including availability and granularity of data, varying legal requirements and cultural acceptance of data-driven marketing, a lack of identity resolution technology and fragmented data activation
- Global data use cases for the travel and hospitality, retail, financial services, technology and automotive industries
- Success stories of brands across a range of industries executing global marketing
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- How to select the right partner to navigate the global data and privacy landscape
"As more Americans spend more time online for information and entertainment purposes, digital advertising and marketing has emerged as one of the most effective tools businesses have to attract and retain customers," said Randall Rothenburg, President and CEO of IAB.
Join forces with Citadel in the summer 2011 Digital One Day Sale. Discounts up to 50% off regular rates!
Data Enrichment Series: Data Enrichment Using Spectrum OnDemandPrecisely
Data powers analytics, driving industry workflows anywhere from identity resolution to site selection. Precisely’s robust data portfolio provides the variety of datasets needed to conduct
complex analytics across industries.
Built for versatility, these datasets can be used in Precisely software environments to enrich existing location and consumer data for deeper business insights.
View this on-demand webinar to learn how to:
• Identify unique characteristics about your best customers
• Improve targeting, acquisition, and retention
• Understand customer profitability
20 most innovative companies in Fintech IndustrySumit Roy
Global fintech financing has more than trebled in the past three years to an estimated US$3 billion annually and the level of innovation in the financial services sector has been unprecedented over the past 12 months. The level of spend and intensity of focus will – and already has – led to the development and release of products and solutions that will change the way customers view and interact with their financial services
Reach over 2.5 Billion of the World's Marketable ConsumersRay Pun
- Key trends driving demand for global marketing, including globalization, digital innovation and rapid adoption of mobile devices
- Key challenges of marketing on a global basis, including availability and granularity of data, varying legal requirements and cultural acceptance of data-driven marketing, a lack of identity resolution technology and fragmented data activation
- Global data use cases for the travel and hospitality, retail, financial services, technology and automotive industries
- Success stories of brands across a range of industries executing global marketing
- Expert insights from industry leaders
- How to select the right partner to navigate the global data and privacy landscape
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Creating effective white papers and industry reportsSonia Quinones
An easy 7-step guide to creating lead-generating white papers. This guide is designed for marketers working in small to mid-sized B2B companies or nonprofits that need to communicate complex topics to influence and inform their audiences.
2. Be here at least 15 minutes earlier than your scheduled time. When someone speaks, listen. Do not be afraid to ask questions. Participate in every learning activity. Practice what you have learned. Have FUN while LEARNING. Expectations
3. Tell me something about… Your full name Nickname Educational background Work experience Goals and Expectations If you are something edible, what would you be and why?
6. 1: the section of a telephone book that lists business and professional firms alphabetically by category and that includes classified advertising; also : a listing of products or services that is independently published 2: a directory resembling yellow pages MiTEL Global Solutions What is Yellow Pages?
7. MiTEL Global Solutions What is Yellow Pages? The name and concept of "Yellow Pages" came about in 1883, when a printer in Cheyenne, Wyoming working on a regular telephone directory ran out of white paper and used yellow paper instead. In 1886 Reuben H. Donnelley created the first official yellow pages directory, inventing an industry.
8. MiTEL Global Solutions What is Yellow Pages? Yellow Pages directories are usually published annually, and distributed for free to all residences and businesses within a given coverage area. The majority of listings are plain and in small black text, usually in the Bell Gothic or Bell Centennial typefaces.
9. MiTEL Global Solutions Types of Yellow Pages A telephone directory may also be called a phone book or may be known by the color of the paper it is printed on. White Pages generally indicates personal or alphabetic listings. Yellow Pages sometimes called the A to Z, generally indicates a business directory classified by business type or services provided, almost always with paid advertising. In Ireland it is called the Golden Pages and is available in print and online. Grey Pages sometimes called a "reverse telephone directory". Reverse telephone directories are used by law enforcement and other emergency services in order to determine the origin of any request for assistance. Other colors may have other meanings, depending on a country's customs. Information on government agencies is often printed on blue or green pages.
10. Yellow Pages (YP) are a print directory which provides an alphabetical listing of businesses within a specific geographical area (e.g., Greater Chicago), which are segregated under headings for similar types of businesses (e.g., Plumbers). Internet Yellow Pages (IYP) also known as Online Yellow Pages. On a broader scale they are known as vertical directories. There are consumer oriented and business oriented varieties. Mobile media (local search) the Yellow Pages are also available on mobile devices (such as mobile phones and GPS navigators) with static (embedded) and real-time (online) databases. The usage method varies (such as SMS, a WAP session, voice, or a dedicated application on the device), but usually relies on the input of the search keywords, and a return from the application with the points of interest. MiTEL Global Solutions Kinds of Yellow Pages
11. Allows you to reach a huge number of people in a given geographic area . You have the flexibility in deciding the ad size and placement. Your ad can be as large as necessary to communicate as much of a story as you care to tell Exposure to your ad is not limited; readers can go back to your message again and again if so desired. Free help in creating and producing ad copy is usually available Quick turn-around helps your ad reflect the changing market conditions. The ad you decide to run today can be seen by your customers anytime you want. Wide availability, as mostly everyone uses the Yellow Pages Non-intrusive Action-oriented, as the audience is actually looking for the ads Ads are reasonably inexpensive Responses are easily tracked and measured MiTEL Global Solutions Benefits of Yellow Pages
12. Free, if you're purchasing a line ad. But the cost of display ads varies from city to city. In Manhattan, New York, a small, one-inch space listing would cost you about $2,500, and you could pay as much as $92,000 for a full-page display ad. But that same one-inch space listing in Manhattan, Kansas, would cost just $252, and a full-page display ad would be about $11,200. Like a lot of other advertising mediums, the cost of your ad depends on where you advertise, the ad size, and under how many headings you want the ad to be listed. In the United States, there are more than 8,000 Yellow Pages directories published by such companies as Verizon, SBC, Bell South, Yellow Book, RH Donnelley and Sprint, all with different rates. MiTEL Global Solutions Cost of Yellow Pages
13. U.S. Directory Internet Yellow Pages is a leading national online search directory that features listings for millions of businesses throughout the United States. Only U.S. Directory provides advanced features and benefits to deliver the results users expect. U.S. Directory is committed to providing consumers with greater access to relevant products and services on their local searches. We strive to guide consumers to the information they need to find local businesses quickly and easily. US Directory specialize in internet placement of small and medium sized businesses About Us MiTEL Global Solutions
14. According to The Kelsey Group: More and more, the public is leaving behind the traditional Yellow Pages™ in favor of conducting their research online. In effect, 64% of Internet users making their purchases on the Internet prefer to use search engines as opposed to the printed Yellow Pages™. Over this time, the proportion of online searches (online Yellow Pages ™, local search engines, etc.) will climb sharply from 2.4% in 2002 to 24% in 2008 across the Yellow Pages™ markets. This means you see a 900% increase in only 6 years MiTEL Global Solutions Important Facts
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16. MiTEL Global Solutions Why Advertise with U.S. Directory? The Key to Local Search on the Internet is… DISTRIBUTION, DISTRIBUTION, DISTRIBUTION What good is your website if no one knows where it is?
17. We have our roots in internet DISTRIBUTION… MiTEL Global Solutions Why Advertise with U.S. Directory?
18. Premium placement in Usdirectory.com Additional listings in Super Pages, Switchboard, City Search, Google and Yahoo Local. 6 specific categories A five page fully customizable website A counter Rights to our ongoing advertising campaign on Google and Yahoo MiTEL Global Solutions The Offer
BIA/Kelsey is the leading provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories and local media. The company provides high-value market intelligence and actionable recommendations in the form, and at the time, clients need them.
BIA/Kelsey is the leading provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories and local media. The company provides high-value market intelligence and actionable recommendations in the form, and at the time, clients need them.