The document presents a SWOT analysis as a strategic tool used in marketing and business decision-making, focusing on identifying strengths, weaknesses, opportunities, and threats. It emphasizes the importance of mastering SWOT for individuals in business roles and outlines several scenarios where SWOT analysis can be applied. The aim of using SWOT analysis is to enhance decision-making, clarify goals, and organize factors relating to business success.

1. PRESENTATION ON
SWOT ANALYSIS
PRESENTED BY
Kuldeep kumar
B.Sc.(Ag.) 2nd year 1st semester
INDIRA GANDHI KRISHI VISHWAVIDYALAYA
DUA KALYAN SINGH COLLEGE OF AGRICULTURE & RESEARCH STATION
BHATAPARA (C.G.)

2. What is SWOT analysis
• It is a non-financial planning tools.
• A technique that enable a group or individual
to move from everyday problems and
traditional strategies to fresh prospective.
• SWOT analysis looks at your strengths and
weakness and the opportunities and threats
your business.

3. • The SWOT Analysis framework is a very
important and useful tool to use in marketing
management and other business application
• As a basic tool its mastery is a fundamental
requirement for the marketer, enterpreneur or
business person.
• A clear understanding of SWOT is required for
business majors.

4. SWOT is an acronym for:
S – Strengths
W – Weakness
O – Opportunities
T – Threats
Internal
External

5. Who need SWOT Analysis.?

6.  When supervior has issues with work output
Assigneed to a new job
 new financial year –fresh targets
 Job holder seeks to improve performance on
the job
Job holder1.

7. Business unit
 When the team has not met its
targets.
 Customer service can be better
launching a new business.
 new team leader is appointed.
2.

8. Aim of SWOT analysis..

9. Aim
• To help decision makers share and compare
ideas
• To bring a cleare common purpose and
understanding of factors for success.
• To organize the important factors linked to
success and failure in the business world.
• To provide linearity to the decision making
process allowing complex ideas to be
preesented systematically

10. Advantages of SWOT anlysis
• Consolidate strengths
• Minimies weakness
• helps to grap opportunities
• Minimies treats
• Facilitates planning
• Facilitates alternative choice
• Helps to innovate

11. REFERENCE….
1. reddy,shubba. Ram
p.raghu. Agriculture finance and
management.
2. www.shlideshare.com
3. newbreedmarketing.com