The SWOT analysis identifies the Wii's strengths as being the first gaming console to offer motion sensor controls and appealing to a wide demographic across age groups. Its weaknesses are the lack of a traditional controller and not having full-body motion sensing like the Kinect. Opportunities exist in building on customer loyalty through online streaming services and developing older games for the new platform. Threats come from competition from Sony and Microsoft who have more advanced technology and hold an older target audience.

1. SWOT –
Nintendo Wii
Team – Whatever!
Chad Strasser
Tavia Blume
Scott McCormick
Lisa Duong

2. Strengths - Internal
 Thiswas the first gaming console to offer
motion sensor controls
 The demographic was wide-spread
targeting all age groups and non-gamers
 Can advertise as fun-filled family activity
in a gaming console that isn’t offered
anywhere else

3. Weaknesses – Internal
 Does not have the option of the traditional
controller and is only motion sensored
 Does not have the option of full body motion
sensoring to act as the controller like the
newer technology in the Xbox Kinect
 Technological advances have not changed
much since the console came out 5 years
ago.

4. Opportunities - External
 Buildingon its customer loyalty and online
platforms, it can offer online streaming of
video games for consumer, similar to
Netflix
 Nintendo can develop its older video
games onto its new platform
 Nintendo can offer HULU and Pandora
Radio to its customers

5. Threats - External
 Competition is the biggest threat to Wii
 Sony and Microsoft hold a large portion of
market share with drastically evolving
technology. Wii will have to change with
the times.
 Nintendo caters mostly to families and
children where other console makers hold
an older audience which is much more
the norm and may cause problems for Wii