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Informe Bluebay Content Trip Tunez
The document outlines the objectives and results of a content trip in Tunisia involving Spanish influencers, aimed at promoting Tunisia as a safe tourist destination and increasing brand impact for Bluebay and Le Royal Hammamet. The campaign achieved significant social media interaction, with a total impact of over 25 million impressions across various platforms. Professional content was generated in multiple formats, with specific performance metrics and influencer contributions detailed throughout the report.
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Informe Bluebay Content Trip Tunez
- 1. #BBtripTunez April, 2017 Spanish InfluencersContent Trip Tunisia 2017 Report
- 2. • Comunicate thatTunisia is a safe place for Spanish tourists. • Create impact for brands Bluebay and Le Royal Hammamet. • Promote Tunisia as a destination with a lot of activities • Promote Le Royal Hammamet Hotel • Create impact in Social Media (Initial objective 6.000.000 impresions) • Create profesional content for Tunisia tourist office, Tunisair, Le Royal Hammamet and Bluebay Hotels • Create content in different forms (Text, photos, video) Objectives of the campaign
- 3. Influencers https://www.facebook.com/guiasviajar https://www.instagram.com/guiasviajar https://twitter.com/guiasviajar www.guias-viajar.com José Luis Sarralde TopSpanish Travel Blogger https://www.facebook.com/ViajandoConDiego.oficial https://www.instagram.com/viajandocondiego/ https://twitter.com/viajarcondiego http://www.viajandocondiego.com/ https://www.youtube.com/user/viajandocondiego Diego Pons Top Spanish Travel Video Blogger
- 4. Influencers https://www.facebook.com/Anibal.Trejo.Travel.Photography https://www.instagram.com/anibal_trejo/ https://twitter.com/anibaltrejo www.anibaltrejo.com Anibal Trejo Top SpanishPhotographer Travel Blogger https://www.instagram.com/jimmypons https://twitter.com/jimmypons http://www.jimmypons.com/ https://www.youtube.com/user/Jimmypons https://www.facebook.com/jimmyponsviajes http://www.nuevosviajeros.com/ Jimmy Pons Influencer and Innovation Maker Bluebay Hotels
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- 19. 360 photos (Jimmy Pons) • https://theta360.com/s/ikkWtnFWHhXB70gdmDgEPaDey •https://theta360.com/s/bjZE85QlUjacatqRaBnavYyzQ • https://theta360.com/s/pcWkWOY7Tm8kyJW6mgVXPVKme • https://theta360.com/s/f10JiJtucdpjMXGwl93Dmrp7Q • https://theta360.com/s/s9M0rWsrT213j6DFJqqyVqmJc • https://theta360.com/s/2tWJ3Uh5pgyd09ziLsdv1tUDw
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- 21. Total impacto #BBtripTunez Campaña banners blogs 350.000 Twitter22.351.535 Instagram 159.000 Facebook 450.679 You Tube video 206.904 Total Impact 25.338.118 Total value campaign CPM= 3 € 76.014 €* Fotografías profesionales Número de fotografías recibidas Fotos del destino 189 Fotos del hotel 301 Valor del contenido 25 € x foto 12.250 Un Photoshooting normal tiene un coste aproximado de 5.000 $ para un hotel y recibimos 100 fotos que equivaldría a 50 $ por foto. En Túnez hemos valorado por la mitad 25 € Si tuviéramos que comprar las impresiones en portales online tendríamos que pagarlos, en este caso se evalúa a 3 € por mil, aquí no contamos el contenido ni el posicionamiento generado en blogs de Travel Inspirers
- 22. #BBtripTunez April, 2017 Spanish InfluencersContent Trip Tunisia 2017 Report