EUdream.eu start up presentation for InnoPitch 2013. Our mission is to build the EU Dream by protecting the crafts across Europe and enhancing the people’s talent, skills and extraordinary stories that represent the European vivid tradition.
This document outlines a marketing report and plan for a proposed Vietnam football social network. It begins with an analysis of the market, noting that football is popular in Vietnam and most fans are aged 20-35. It then discusses marketing strategies, including using competitive advantages like interactive live streaming, social network functions, and targeting football forums. The marketing plan proposes positioning the social network to capture young Vietnamese internet users, and focusing initially on product design, free pricing, internet distribution, and PR/advertising using football stars and celebrities.
This document provides information about the Chinese Tourist Welcome (CTW) training programme offered by the China Outbound Tourism Research Institute (COTRI). COTRI is a leading independent research institute focused on the Chinese outbound tourism market. The CTW training programme offers insights into Chinese travelers to help tourism providers better serve their needs. Participants who complete the training receive certification and benefits like marketing visibility and access to COTRI's research resources. The
Taller plataforma informacion turiso medellinProColombia
This document provides an overview of the CBI (Centre for the Promotion of Imports from developing countries) and their market intelligence services for the tourism sector. It discusses CBI's mission, sectors covered, market research process and products. These include reports on trends, statistics, market channels/segments, competition in Europe, buyer requirements and tailored studies. The document also covers tourism trends, interesting new markets for Latin American countries and provides an assignment for participants to analyze a product-market combination using CBI and other sources. It concludes by taking any additional questions.
Taller plataforma informacion turismo caliProColombia
This document provides an overview of the CBI (Centre for the Promotion of Imports from developing countries) and their market intelligence services for the tourism sector. It discusses CBI's mission, services, market research process and products. Specific sections summarize CBI tourism studies, trends in tourism markets, and components of a marketing plan. The document encourages using multiple CBI and external sources to analyze market attractiveness, competitive landscape, marketing strategy, and select promising product-market combinations for tourism exports to Europe. It aims to help attendees utilize CBI's market intelligence and develop an effective export marketing plan.
Taller plataforma informacion turismo bogotaProColombia
This document provides an overview of the CBI (Centre for the Promotion of Imports from developing countries) and their market intelligence services for the tourism sector. It discusses CBI's mission, sectors covered, services offered including market research, trends analysis and export marketing plans. Specific products under their market intelligence portfolio are outlined like reports on EU markets, buyers, competition, requirements, statistics. Tourism trends are highlighted around social, technological, economic and environmental factors. Promising markets for Latin American exporters in areas like nature tourism, cultural heritage tourism and rural/community-based tourism are identified. The presentation concludes with a call for questions and invitation to follow CBI on Twitter.
This document outlines branding and marketing challenges for shopping centers. It discusses the changing consumer and marketing landscape, with traditional media giving way to new online and social media approaches. It emphasizes the need for strategic brand positioning and an integrated approach across marketing channels. Successful case studies demonstrate tactical campaigns, tenant partnerships, and delivering a branded customer experience to achieve business goals.
This document summarizes Paul Geraeds, CEO of Bakker.com's presentation on growing the company's online gardening business in Europe. Bakker.com sells gardening supplies to consumers in 19 European markets. The presentation outlines Bakker.com's brand positioning as helping people enjoy gardening. It also discusses researching customer personas, transitioning to a new ecommerce platform to improve the customer experience, using social media advertising on Facebook, and learning that messaging and creative content needs to be tailored to different countries and audiences for success.
This document outlines a marketing report and plan for a proposed Vietnam football social network. It begins with an analysis of the market, noting that football is popular in Vietnam and most fans are aged 20-35. It then discusses marketing strategies, including using competitive advantages like interactive live streaming, social network functions, and targeting football forums. The marketing plan proposes positioning the social network to capture young Vietnamese internet users, and focusing initially on product design, free pricing, internet distribution, and PR/advertising using football stars and celebrities.
This document provides information about the Chinese Tourist Welcome (CTW) training programme offered by the China Outbound Tourism Research Institute (COTRI). COTRI is a leading independent research institute focused on the Chinese outbound tourism market. The CTW training programme offers insights into Chinese travelers to help tourism providers better serve their needs. Participants who complete the training receive certification and benefits like marketing visibility and access to COTRI's research resources. The
Taller plataforma informacion turiso medellinProColombia
This document provides an overview of the CBI (Centre for the Promotion of Imports from developing countries) and their market intelligence services for the tourism sector. It discusses CBI's mission, sectors covered, market research process and products. These include reports on trends, statistics, market channels/segments, competition in Europe, buyer requirements and tailored studies. The document also covers tourism trends, interesting new markets for Latin American countries and provides an assignment for participants to analyze a product-market combination using CBI and other sources. It concludes by taking any additional questions.
Taller plataforma informacion turismo caliProColombia
This document provides an overview of the CBI (Centre for the Promotion of Imports from developing countries) and their market intelligence services for the tourism sector. It discusses CBI's mission, services, market research process and products. Specific sections summarize CBI tourism studies, trends in tourism markets, and components of a marketing plan. The document encourages using multiple CBI and external sources to analyze market attractiveness, competitive landscape, marketing strategy, and select promising product-market combinations for tourism exports to Europe. It aims to help attendees utilize CBI's market intelligence and develop an effective export marketing plan.
Taller plataforma informacion turismo bogotaProColombia
This document provides an overview of the CBI (Centre for the Promotion of Imports from developing countries) and their market intelligence services for the tourism sector. It discusses CBI's mission, sectors covered, services offered including market research, trends analysis and export marketing plans. Specific products under their market intelligence portfolio are outlined like reports on EU markets, buyers, competition, requirements, statistics. Tourism trends are highlighted around social, technological, economic and environmental factors. Promising markets for Latin American exporters in areas like nature tourism, cultural heritage tourism and rural/community-based tourism are identified. The presentation concludes with a call for questions and invitation to follow CBI on Twitter.
This document outlines branding and marketing challenges for shopping centers. It discusses the changing consumer and marketing landscape, with traditional media giving way to new online and social media approaches. It emphasizes the need for strategic brand positioning and an integrated approach across marketing channels. Successful case studies demonstrate tactical campaigns, tenant partnerships, and delivering a branded customer experience to achieve business goals.
This document summarizes Paul Geraeds, CEO of Bakker.com's presentation on growing the company's online gardening business in Europe. Bakker.com sells gardening supplies to consumers in 19 European markets. The presentation outlines Bakker.com's brand positioning as helping people enjoy gardening. It also discusses researching customer personas, transitioning to a new ecommerce platform to improve the customer experience, using social media advertising on Facebook, and learning that messaging and creative content needs to be tailored to different countries and audiences for success.
Juliette Brun established Juliette & Chocolat in 2003 in Montreal with a small storefront and kitchen. It has since grown to six locations and a chocolate lab for production. Brun attended McGill University for economics and finance but pursued her passion for food by starting her own chocolate business. She saw an opportunity in the untapped chocolate market in Quebec. Juliette & Chocolat is now a leading chocolate maker and café, producing premium chocolates and desserts with high-quality ingredients while facing challenges from rising cocoa prices.
Kies kleur en straal het uit! (Pinksteren 2013)Ten Bos
Teksten en liederen die geprojecteerd werden tijdens de Pinksterviering 2013 op Ten Bos (Sint Amanduskerk Erembodegem). “Kies kleur en straal het uit” was het thema.
De teksten van onze vieringen zijn te vinden op de website: http://www.kerkembodegem.be/tenbos/liturgie/vieringen.html
"The legal sector changes and evolves with the ballistic certainty of a juggernaut and does so irrespective of the preferences and choices of the participants almost as if they were peripheral to the process of delivering legal services. We are, because of what we do, entirely focussed on the personnel involved in legal practice. The purpose of this survey was to discover their views on the present direction of law as well as how the profession is viewed by those within it and what individuals want to get out of their legal career..." Mark Husband, Managing Director, Cogence Search.
Características de la sociedad de la informaciónticgrupo555
La sociedad de la información se caracteriza por (1) la globalización de la economía y la cultura, (2) la presencia de las TIC en todos los sectores incluyendo la educación, y (3) un nuevo tipo de aprendizaje continuo e informal.
El documento describe varias opciones profesionales para graduados en calidad y seguridad alimentaria, incluyendo la consultoría, la formación, el asesoramiento sobre alérgenos y exportaciones/importaciones de alimentos. También discute la posibilidad de trabajar en la industria alimentaria o como auditor certificando proveedores o estándares de calidad. El documento concluye que el graduado puede optar por ser trabajador por cuenta ajena o autónomo.
Este documento discute a implementação da Lei 11.645/2008, que torna obrigatório o ensino da história e cultura indígena nas escolas brasileiras. Um grupo de trabalho foi formado com representantes de várias instituições para discutir ações que promovam esta lei. O documento fornece o contexto histórico da legislação e explica porque é importante que a perspectiva indígena seja incluída no currículo escolar.
The document lists two members of a band called the Okolona Playboys: Leonard "Cecil" Stillwell played lead, and Charles Wayne Lentz provided rhythm and vocals.
O documento descreve duas formas de álcool. O metanol é produzido pela reação de monóxido de carbono e hidrogênio a alta temperatura e pressão, é tóxico e pode ser extraído da madeira. O etanol está presente em bebidas alcoólicas fermentadas, pode ser extraído da batata e é produzido principalmente da cana-de-açúcar.
Este documento trata sobre la combustión. Define la combustión como una reacción química entre un comburente y un combustible que libera luz y calor. Explica que el oxígeno es el principal comburente en la Tierra y que sin él no es posible la combustión. Además, clasifica los combustibles según su origen y estado físico. Finalmente, describe las reacciones químicas de la combustión del carbón y el metano y explica que la energía liberada se conoce como calor de combustión.
El documento habla sobre los beneficios y usos de las actividades extracurriculares en la educación universitaria en Venezuela. Detalla las finalidades de incluir actividades extracurriculares, como desarrollar habilidades blandas y fomentar la participación estudiantil, aunque señala algunas limitaciones como la falta de tiempo. Además, explica diferentes tipos de actividades extracurriculares y la normativa relevante.
El documento describe las diferentes actividades y experiencias que una persona disfrutó durante un crucero de vacaciones, incluyendo tomar tragos en el crucero, elegir excursiones, cenar y socializar con otros pasajeros, hacer ejercicio en la piscina, admirar el paisaje, recibir detalles en la habitación, visitar teatros y tiendas a bordo, bajar en puertos, comprar un reloj, y disfrutar del último día en la playa antes de que llegue la primera cuota para pagar el viaje.
Startup Stage - Consumer Marketplaces & Services - Presentation by Fiona McIntosh, Co-Founder & Creative Director of blow LTD at the NOAH Conference London 2017, Old Billingsgate on the 3rd of November 2017.
Shumee is creating a pan-European e-commerce ecosystem to connect manufacturers and distributors across the EU with customers. It leverages existing popular marketplaces in local contexts to reach customers across 28 countries, providing a wide selection of affordable products from over 200,000 SKUs through multiple warehouse and dropshipping partners. The company's low-cost operational model allows it to offer competitive prices while scaling rapidly having achieved over 900,000 euros in GMV in April 2020 across 12 EU markets and 35 marketplaces.
The document provides an overview of an advertising agency called Shake Advertising. It summarizes the agency's vision, services, experience, clients, and sample projects. The agency specializes in public relations, media relations, event marketing, and integrated campaigns. It has experience across various industries and has implemented over 50 projects for brands in Romania.
Inspiring creativity online paints a rosy picture for Winsor & NewtonRed Technology
Prior to relaunching its new website, Winsor & Newton was faced with the challenge of having a limited, direct relationship with the users of its fine art products. By putting the artist at the heart of its strategy and including innovative, built-in community tools on its site, the company has developed real online stickiness.
The document discusses the macro environment, social/technological factors, and marketing ethics of ASOS, Net-a-porter, and Urban Outfitters. It analyzes their target markets, brands, visual merchandising, customer service, and SWOT. ASOS and Net-a-porter target younger consumers and focus on fashion/trends while Urban Outfitters targets a slightly older hipster demographic. All emphasize ethical sourcing and environmental sustainability.
Ecommerce UK - Cross-border Ecommerce conferencePracticology
The document summarizes an event on cross-border ecommerce held by Ecommerce UK. It includes:
- An agenda for presentations on localizing websites for international sales, global payments, and expanding into new markets.
- Summaries of presentations on localizing content, product listings, and marketing for the German market.
- Insights from retailers on adapting to different regional preferences and perceptions of brands abroad.
- Tips on being realistic about the costs and challenges of entering new international markets from a digital services provider.
- Information on growing demand for British brands online globally and opportunities for UK retailers through online export channels.
This is a presentation I held today for a group of executives that are participating in the West Swede Chamber of Commerce's Exec-program. Study and enjoy!
OneBigIdea is a specialist media marketing agency that helps media owners meet advertising and sponsorship goals. It has an experienced team with expertise in the media sector and marketing strategy. OneBigIdea creates compelling reasons for advertisers to engage with media properties through powerful engagement marketing techniques that combine digital and promotional activities. It provides flexible, personalized support for projects of any size or complexity.
This document summarizes information about Shumee, a digital trade platform that aims to simplify cross-border e-commerce sales in Europe. It discusses the growth of e-commerce and cross-border sales in Europe as well as challenges like different languages and regulations across countries. Shumee's solution is to provide a single platform for vendors to sell across 17 European markets and over 45 marketplaces through integrated technology and operations. The company's founders have experience in banking, e-commerce, and technology. Shumee offers services along the entire e-commerce value chain to help vendors expand internationally in a quick and easy manner.
Shumee business model and value proposition.SzymonMidera
This document summarizes information about Shumee, a digital trade platform that aims to simplify cross-border e-commerce sales in Europe. It discusses the growth of e-commerce and cross-border sales in Europe as well as challenges like different languages and regulations across countries. Shumee's solution is to provide a single platform for vendors to sell across 17 European markets and over 45 marketplaces through integrated technology and operations. The company's founders have experience in banking, e-commerce, and technology. Shumee offers services along the entire e-commerce value chain to help vendors expand internationally in a quick and easy manner.
Juliette Brun established Juliette & Chocolat in 2003 in Montreal with a small storefront and kitchen. It has since grown to six locations and a chocolate lab for production. Brun attended McGill University for economics and finance but pursued her passion for food by starting her own chocolate business. She saw an opportunity in the untapped chocolate market in Quebec. Juliette & Chocolat is now a leading chocolate maker and café, producing premium chocolates and desserts with high-quality ingredients while facing challenges from rising cocoa prices.
Kies kleur en straal het uit! (Pinksteren 2013)Ten Bos
Teksten en liederen die geprojecteerd werden tijdens de Pinksterviering 2013 op Ten Bos (Sint Amanduskerk Erembodegem). “Kies kleur en straal het uit” was het thema.
De teksten van onze vieringen zijn te vinden op de website: http://www.kerkembodegem.be/tenbos/liturgie/vieringen.html
"The legal sector changes and evolves with the ballistic certainty of a juggernaut and does so irrespective of the preferences and choices of the participants almost as if they were peripheral to the process of delivering legal services. We are, because of what we do, entirely focussed on the personnel involved in legal practice. The purpose of this survey was to discover their views on the present direction of law as well as how the profession is viewed by those within it and what individuals want to get out of their legal career..." Mark Husband, Managing Director, Cogence Search.
Características de la sociedad de la informaciónticgrupo555
La sociedad de la información se caracteriza por (1) la globalización de la economía y la cultura, (2) la presencia de las TIC en todos los sectores incluyendo la educación, y (3) un nuevo tipo de aprendizaje continuo e informal.
El documento describe varias opciones profesionales para graduados en calidad y seguridad alimentaria, incluyendo la consultoría, la formación, el asesoramiento sobre alérgenos y exportaciones/importaciones de alimentos. También discute la posibilidad de trabajar en la industria alimentaria o como auditor certificando proveedores o estándares de calidad. El documento concluye que el graduado puede optar por ser trabajador por cuenta ajena o autónomo.
Este documento discute a implementação da Lei 11.645/2008, que torna obrigatório o ensino da história e cultura indígena nas escolas brasileiras. Um grupo de trabalho foi formado com representantes de várias instituições para discutir ações que promovam esta lei. O documento fornece o contexto histórico da legislação e explica porque é importante que a perspectiva indígena seja incluída no currículo escolar.
The document lists two members of a band called the Okolona Playboys: Leonard "Cecil" Stillwell played lead, and Charles Wayne Lentz provided rhythm and vocals.
O documento descreve duas formas de álcool. O metanol é produzido pela reação de monóxido de carbono e hidrogênio a alta temperatura e pressão, é tóxico e pode ser extraído da madeira. O etanol está presente em bebidas alcoólicas fermentadas, pode ser extraído da batata e é produzido principalmente da cana-de-açúcar.
Este documento trata sobre la combustión. Define la combustión como una reacción química entre un comburente y un combustible que libera luz y calor. Explica que el oxígeno es el principal comburente en la Tierra y que sin él no es posible la combustión. Además, clasifica los combustibles según su origen y estado físico. Finalmente, describe las reacciones químicas de la combustión del carbón y el metano y explica que la energía liberada se conoce como calor de combustión.
El documento habla sobre los beneficios y usos de las actividades extracurriculares en la educación universitaria en Venezuela. Detalla las finalidades de incluir actividades extracurriculares, como desarrollar habilidades blandas y fomentar la participación estudiantil, aunque señala algunas limitaciones como la falta de tiempo. Además, explica diferentes tipos de actividades extracurriculares y la normativa relevante.
El documento describe las diferentes actividades y experiencias que una persona disfrutó durante un crucero de vacaciones, incluyendo tomar tragos en el crucero, elegir excursiones, cenar y socializar con otros pasajeros, hacer ejercicio en la piscina, admirar el paisaje, recibir detalles en la habitación, visitar teatros y tiendas a bordo, bajar en puertos, comprar un reloj, y disfrutar del último día en la playa antes de que llegue la primera cuota para pagar el viaje.
Startup Stage - Consumer Marketplaces & Services - Presentation by Fiona McIntosh, Co-Founder & Creative Director of blow LTD at the NOAH Conference London 2017, Old Billingsgate on the 3rd of November 2017.
Shumee is creating a pan-European e-commerce ecosystem to connect manufacturers and distributors across the EU with customers. It leverages existing popular marketplaces in local contexts to reach customers across 28 countries, providing a wide selection of affordable products from over 200,000 SKUs through multiple warehouse and dropshipping partners. The company's low-cost operational model allows it to offer competitive prices while scaling rapidly having achieved over 900,000 euros in GMV in April 2020 across 12 EU markets and 35 marketplaces.
The document provides an overview of an advertising agency called Shake Advertising. It summarizes the agency's vision, services, experience, clients, and sample projects. The agency specializes in public relations, media relations, event marketing, and integrated campaigns. It has experience across various industries and has implemented over 50 projects for brands in Romania.
Inspiring creativity online paints a rosy picture for Winsor & NewtonRed Technology
Prior to relaunching its new website, Winsor & Newton was faced with the challenge of having a limited, direct relationship with the users of its fine art products. By putting the artist at the heart of its strategy and including innovative, built-in community tools on its site, the company has developed real online stickiness.
The document discusses the macro environment, social/technological factors, and marketing ethics of ASOS, Net-a-porter, and Urban Outfitters. It analyzes their target markets, brands, visual merchandising, customer service, and SWOT. ASOS and Net-a-porter target younger consumers and focus on fashion/trends while Urban Outfitters targets a slightly older hipster demographic. All emphasize ethical sourcing and environmental sustainability.
Ecommerce UK - Cross-border Ecommerce conferencePracticology
The document summarizes an event on cross-border ecommerce held by Ecommerce UK. It includes:
- An agenda for presentations on localizing websites for international sales, global payments, and expanding into new markets.
- Summaries of presentations on localizing content, product listings, and marketing for the German market.
- Insights from retailers on adapting to different regional preferences and perceptions of brands abroad.
- Tips on being realistic about the costs and challenges of entering new international markets from a digital services provider.
- Information on growing demand for British brands online globally and opportunities for UK retailers through online export channels.
This is a presentation I held today for a group of executives that are participating in the West Swede Chamber of Commerce's Exec-program. Study and enjoy!
OneBigIdea is a specialist media marketing agency that helps media owners meet advertising and sponsorship goals. It has an experienced team with expertise in the media sector and marketing strategy. OneBigIdea creates compelling reasons for advertisers to engage with media properties through powerful engagement marketing techniques that combine digital and promotional activities. It provides flexible, personalized support for projects of any size or complexity.
This document summarizes information about Shumee, a digital trade platform that aims to simplify cross-border e-commerce sales in Europe. It discusses the growth of e-commerce and cross-border sales in Europe as well as challenges like different languages and regulations across countries. Shumee's solution is to provide a single platform for vendors to sell across 17 European markets and over 45 marketplaces through integrated technology and operations. The company's founders have experience in banking, e-commerce, and technology. Shumee offers services along the entire e-commerce value chain to help vendors expand internationally in a quick and easy manner.
Shumee business model and value proposition.SzymonMidera
This document summarizes information about Shumee, a digital trade platform that aims to simplify cross-border e-commerce sales in Europe. It discusses the growth of e-commerce and cross-border sales in Europe as well as challenges like different languages and regulations across countries. Shumee's solution is to provide a single platform for vendors to sell across 17 European markets and over 45 marketplaces through integrated technology and operations. The company's founders have experience in banking, e-commerce, and technology. Shumee offers services along the entire e-commerce value chain to help vendors expand internationally in a quick and easy manner.
Making Global Campaigns Relevant For Local B2B ClientsVivastream
This document provides tips for making global marketing campaigns relevant for local B2B clients. It discusses the importance of thinking globally but acting locally. Key points include:
1. Develop global messaging and assets while allowing for cultural customization. Provide options for different local budgets.
2. Study each local market and ecosystem to understand decision-makers, influencers, values, and media. Consider legal differences.
3. Involve local teams in goal-setting and give autonomy over multi-channel campaigns. Communicate results globally.
4. Set key performance indicators and track campaigns in CRM software to analyze effectiveness in each location.
5. Create local partnerships with industry leaders, think tanks, and
Winecom Group Presentation And Portfolio (Algemeen, Mei2011)merkbaar
This document provides an overview of the Winecom group, including its core businesses, clients, and organizational structure. The group consists of several companies that specialize in marketing, events, research, business education, and workforce services for the food and beverage industries. Key clients include wine and spirits producers, importers, retailers, and promotional boards. The group has extensive experience developing and executing marketing campaigns and events for both business and consumer audiences.
The document provides information about doing business in Germany and the services available through the Enterprise Europe Network (EEN). The EEN is the largest business support network in the world, connecting over 3 million companies across more than 50 countries. It offers local organizations access to business and research partners, as well as support for EU market entry. Services include market research assistance, partner matching at brokerage events, and accessing the EEN partnership database of over 40,000 business and technology cooperation opportunities. Representatives from EEN Scotland and Germany are on hand to answer any questions.
Digital Jungle Credentials - Specialist Digital Marketing Agency Targeting Ch...Dr Matt McDougall
Digital Jungle is specialist digital marketing Agency that works with Western organisations in creating content focused, digital programs targeting Chinese. With staff in China, Australia, New Zealand and Japan, and with Partners around the World, Digital Jungle can support and service clients in creating powerful online presence for brands wanting to target Chinese living abroad or living in China.
2015 Evaluation of Love Your Local MarketEllie Gill
Love Your Local Market is an international celebration of market, that started in the UK in 2012 when we faced the prospect of the decline on our high streets - and it takes place in May.
Since then over 2,000 markets have put on over 10,000 events and in the process have created an estimated 1,500 start ups businesses for entrepreneurs. Love Your Local Market is for every type of market and is co-ordinated by The National Association of British Market Authorities......if you are a market operator and would like to take part, it's free to sign up and we hope that you will think about celebrating markets with us in 2016.
Enterprise Europe Network Sector Group Textile and Fashion brochureFatma Sener
The Textile and Fashion Sector Group of Enterprise Europe Network consisting of experts from nearly all countries in EEN deals with business, technology and innovation in Textile and Fashion and helps SME’s to find the right partners for business, innovation, research and finance. In this brochure you can read an overview of our services and our experts.
With Sector Group Textiles and Fashion we are focusing on materials, equipment and services. SMEs, multinationals, universities and research institutes, clusters of companies working in the fashion and textile industry can benefit from the services of this sector group.
Focus in the textile and fashion sector:
Fashion labels, designers, agents, distributors, producers of clothing and textiles and also other accessories
Carpet, textile and clothing machines and digital printing
Smart textiles, fabrics, woven and non woven materials
Finishing and finishing of textiles
Recycling and sustainable production
AdPrint is the only European advertising Festival dedicated to print advertising celebration exclusively. Also it is the only festival awarding the creative teams, not individuals.
This document summarizes the services provided by an agency called VO. It outlines their mission to be experts in communications with over 80 specialists. It then discusses their approach to content creation and management, with a focus on generating rational and emotional content. Several case studies are presented, showing how VO has helped clients with objectives like branding, PR, marketing and event promotion through social media, digital strategies, and content creation. The document concludes by introducing the dedicated multilingual team at VO that has many years of experience in social media, creativity, and achieving ROI.
The document provides an update from various partners of NewcastleGateshead. It discusses 2012 performance including hotel occupancy rates, visitor numbers to attractions, and international visitor numbers. It also discusses upcoming research including a visitor survey and hotel study. Other sections discuss the online shop, business tourism events, marketing campaigns, and place branding efforts. The goal is to keep partners informed and provide opportunities for involvement and partnership.
This marketing campaign aims to create an online community called "The Port" for Aquadino, a yacht rental company. The Port will be a landing page and forum where yachting enthusiasts can share content like destinations, weather, industry news, and travel stories. To attract members, Aquadino will promote The Port through email, social media, and an offline workshop. The workshop will educate customers on trends and prepare them for vacations. If successful, the campaign could engage 1,000 registered users in its first month and establish Aquadino as a hub for yachting knowledge and connections.
Similar to EUdream Presentation InnoPitch 2013 (20)
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
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These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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EUdream Presentation InnoPitch 2013
1. “A dream you dream alone is only a dream. A dream you dream together is reality.”
– John Lennon
Claudia Iavorenciuc, 32
Strategy & Change
professional
Economist, MBA
Co-Founder
Strategy & Operations
George Iavorenciuc, 26
Start-up Manager
Studies in International
Affairs
Co-Founder
Partnership Development
Gabriel Bunescu, 27
Marketing & PR
specialist, Graphic
designer
Marketing &
Communication
Ciprian Cimpan, 26
Web Developer
Project Manager for
Online Development
Software Platform
Development
Ella Nitura, 26
Graphic & Web
Designer
specialist
Graphic Design and
Identity Creation
www.eudream.eu
www.eudream.org
Presentation
InnoPitch, Brussels, June 2013
2. Why Our mission, goal and objectives
Who Understanding our customer needs and values
Where Understanding our market and competitors
How Our business model for delivering value
When Implementation time-line
What Project funding needs and financials
= Challenges and Opportunities
Summary
3. Our mission , goal & objectives
Mission
to build the EU Dream by protecting the crafts across Europe and enhancing
the people’s talent, skills and extraordinary stories that represent the
European vivid tradition.
provide an online platform where craft men and women across Europe
come together, present their stories and sell their products.
Goal
2013 – create platform and introduce on the European market
Objectives
2014 – reach critical number of 2,500 craft members
2015 – extend support provided with partnerships for micro-financing
Why Who Where How WhenWhat =
4. Understanding our customer needs
and values
Why Who Where How WhenWhat =
Open to new markets within Western Europe with high buying power
Affordable web-based solutions for marketing, promotion and sales of craft products
Support through local Associations to build professional trustworthy online presence
Access to strong network of Craft Associations and members facing similar challenges
EU Dream
Proposition
Access to limited local markets with low buying power
Decreased local craft production
Low income, high risk - dependent on few buyers
Low attractiveness for new generations
Shortage of skills
Low capacity, dependent on owner & family
Negative impact on local economy
Problems
5. mymela.com
icraftgifts.com
Understanding our market and
competitors
Why Who Where How WhenWhat =
Webshop Network
Europe - Germany
shopwindoz.com
dawanda.com
Europe - the UK
folksy.com
notmassproduced.com
misi.co.uk
coriandr.com
The US
etsy.com
bonanza.com
artfire.com
supermarkethq.com
goodsmiths.com
handmadeartists.com
zibbet.com
marketplace.poppytalk.com
madeitmyself.com
ecrater.com
renegadecraft.com
spoonflower.com
freecraftfair.com
imadeitmarket.com • Very fragmented market with main online providers in the US
• High market growth in the US, with limited coverage of European
market
• Few players in Germany and the UK – focused on creative & gift
markets, pure web shop business model
6. Understanding our target market
Craft Buyers in Europe
Target Craft
Buyers
Western Europe developed market
the UK, Belgium, the Netherlands, Western Germany, Switzerland, Austria, North Italy
Why Who Where How WhenWhat =
The most significant purchasing driver is the skill behind
the craft.
• Offer of local European craft traditional and creative products
• Access to products and craft skills from developing Europe that otherwise are
hardly available
• Support local Associations to survive, protect and grow the traditional European
identity
EU Dream
Unique
Proposition
Attributes for the crafts: handmade, workmanship,
personal, genuine, rural, for everyone.
Only in England 40% of adults (16.9 million people) have
purchased a craft object.
A further 23% (9.6 million people) would consider buying
a craft object.
7. Understanding our target market
Craft Producers in Eastern Europe
Why Who Where How WhenWhat =
Target Craft
Associations
& Members
Developing Eastern Europe countries with local traditional
crafts still present
High quality and craftsmanship
Mostly rural presence with limited access to online
network
Low percentage focused on touristic products / gifts
Very poor online presence (if any) through own webpage
No online media marketing and promotion
Linguistic barrier stopping them to sell outside local country
Hard to get funding from financial institutions, because they are considered highly risk
businesses
8. Our business model for delivering
value
Why Who Where How WhenWhat =
EU Dream
Online
Profile
• Create Online page for Association
• Create Profile for selected members of the Association with story
of presentation (local language and English)
Build craft
products
portfolio
• Upload info for craft articles for sale, with professional
photographs, customization and logistics details
Market EU
Dream
• We conduct marketing campaign for EU Dream platform in Target Craft Buyers areas and
specialized media
• Ensure operability and maintenance for online operations, including email, web-page and
web-shop capabilities
Manage
online
operations
• Once order from buyer received, craft member creates and delivers products with
logistical support from local Association
Create and
deliver
products
• Manage security of transactions with confirmation of customers together with online
payment service provider
Confirm
transaction
• Customers give reviews and feedback to craft producers, and Association endorses the
reputation of local members
Build
reputation
9. Our business model for delivering
value
Why Who Where How WhenWhat =
Value PropositionKey ActivitiesKey Partnerships Customer
Relationship
Customer Segments
Channels
Revenues & funding
Costs
Specialized online
services for crafts
across Europe for
networking,
presentation,
marketing and
selling local craft
products
Operational
online
maintenance
Association
relationship
management
Social
media
marketing
Events
marketing
Local Craft
Associations
Regional &
European
Craft
Organizations
Chambers
of
Commerce
Local
authorities
Online
platform
maintenanc
e
Social
media
marketing
partners
Craft
associations
Members
Talented
independent
artists – crafts
Online
platform /
community
Social
media
Online /
social
media
Craft
Associations &
Organizations
Specialized
events & fairs
Specialized
magazines,
radio & TV
programs
Online
platform
Maintenance
& Content
editing
Marketing
campaigns
Photography,
translation
services
Salaries
operational
Crafts Re-
sellers /
networks
Commission
sales
Operational –
customers
management
Operational
transactions
governance
Key Resources
Network of
crafts
association
Network of
early adopters
& supporters
Team Online
platform
Apprentice
& craft
schools
SubsidiesAdvertising
revenues
Direct –
through
local reps
10. Project funding needs and financials
Why Who Where How WhenWhat =
Type of Cost Details Timeframe
Amount
(€)
Investment
Online Platform Development June - Sept 13 20,000
Operational Costs
Accounting & legal services June 13 - Mar 14 7,000
Content editing 1 FTE (first 6 m), 2 FTE (after 6 m) Aug 13 - Mar 14 12,000
Marketing specialist 1 FTE (first 6 m), 2 FTE (after 6 m) Aug 13 - Mar 14 12,000
Martketing campaign
- introduction on 5 major capitals @ 5000 Eur/each location Oct 13 25,000
- Christmas campaign @ 3000 Eur/each location Nov-Dec 13 15,000
- continous budget @ 2500 Eur/month starting 2014 Jan-Mar 14 7,500
- quarterly campains @ 1500 Eur/location Q 1 2014 7,500
Other administrative & transport expenses 7,000
113,000
Revenues Q 4 2013 1,181
Revenues Q 1 2014 11,625
12,806
100,194
Total Revenues June 2013 - Mar 2014
Total costs June 2013 - Mar 2014
Total funding need
Funding needed for initial
investment and operational
costs
Break-even reached in April
2015
11. Implementation timeline
Why Who Where How WhenWhat =
June – Aug
2013
• Online Platform Development
• Build Partnership network with local associations and organizations
Aug – Sept
2013
• Build Association web pages and Members profile with product portfolios
Oct
2013
• We conduct marketing campaign for EU Dream platform in Target Craft Buyers areas
and specialized media in London, Brussels, Amsterdam, Bonn, Milan
Nov - Dec
2013
• We conduct Christmas marketing campaign in Target Craft Buyers area and media
2014
onwards
• Develop Partnership network and reach total of 2,500 Members on the EU Dream
platform at end of 2014
2014
onwards
• Build online presence and reputation in the Target Craft Buyers areas, maintain
sustained sales growth rate in Europe
2015
• Start Partnerships with Micro-finance institutions and local authorities to support
increasing capabilities of the local craft EU Dream Members
• Develop crowd-funding capabilities on the EU Dream platform
• Extend support services for local crafts – according to specific needs
12. Challenges and Opportunities
Why Who Where How WhenWhat =
• Reaching critical number of local rural craft
associations
• Ensuring good responsiveness and quality of
materials provided by members
• Control over the quality and quick delivery of
products
• Building reputation in the Western European
market
Challenges Opportunities
• Unexplored market, with limited online presence
• Fragmented network of crafts producers currently
across Europe.
• Growing interest for buyers of crafts
• Change in customer’s values with preference for
local, hand-made products
Crafts
became solid
businesses
Keep the
European
vivid tradition
EU
Dream
Impact
Increase local craft
production
Make it attractive for
new generations &
keep skills
13. Thank you !
Let’s build together
the EU Dream!
www.eudream.eu
www.eudream.org