The document discusses the shift to the subscription economy, where customers expect personalized, on-demand services and businesses need to focus on building customer relationships rather than just selling products. It outlines six key steps for businesses to succeed in this new environment: acquiring subscribers through personalized packages, nurturing customer engagement, automating payments and invoices, measuring subscriber data, iterating pricing and features based on feedback, and scaling infrastructure to support global growth. Reinventing business models around subscriptions can help companies disrupt their industries and better satisfy evolving customer expectations.
The CMO's Guide to the Subscription Economy: Innovative Pricing and Packaging...Zuora, Inc.
Learn strategies for accelerating your marketing levers to drive business growth and hear best practices first-hand from businesses that have done it. Learn how to use pricing and packaging as a tool to increase customer acquisition, value per customer and reduce churn. Learn about how to leverage new subscription commerce capabilities across multiple channels.
Driving Success in the Subscription EconomyZuora, Inc.
Your customers want a new way to relate to you. Build a business that embraces the subscription economy by following these six key steps to success. www.zuora.com
How business ecosystems have force-multiplied value for retailers and consumersNational Retail Federation
Presentation from NRF 2022: Retail’s Big Show
with Alberto Serrentino, Founder, Varese Retail; Tony Shan, Head of TmallGlobal, the Americas, Alibaba Group; and Stelleo Tolda, President of Commerce, Mercado Libre
The CMO's Guide to the Subscription Economy: Innovative Pricing and Packaging...Zuora, Inc.
Learn strategies for accelerating your marketing levers to drive business growth and hear best practices first-hand from businesses that have done it. Learn how to use pricing and packaging as a tool to increase customer acquisition, value per customer and reduce churn. Learn about how to leverage new subscription commerce capabilities across multiple channels.
Driving Success in the Subscription EconomyZuora, Inc.
Your customers want a new way to relate to you. Build a business that embraces the subscription economy by following these six key steps to success. www.zuora.com
How business ecosystems have force-multiplied value for retailers and consumersNational Retail Federation
Presentation from NRF 2022: Retail’s Big Show
with Alberto Serrentino, Founder, Varese Retail; Tony Shan, Head of TmallGlobal, the Americas, Alibaba Group; and Stelleo Tolda, President of Commerce, Mercado Libre
Read the guide: bit.ly/iotguide
"By 2017, 90 million people will live in smart homes. By 2020, there will be 50 billion connected devices. The latest Gartner forecast predicts that by 2020 there will be $309 billion in incremental revenue opportunity for IoT suppliers, mostly in services. With numbers like these, it’s clear IoT is not just another trend. It’s the future of business."
Continue reading @ bit.ly/iotguide
Preparing for the Board Room: Subscription Metrics (Subscribed13)Zuora, Inc.
Deloitte - Andy Main, Customer Solutions Leader
TrackVia - Pete Khanna, CEO
The measurement of success is fundamentally different in the Subscription Economy. Communicating the health of your business to the Board requires a unique approach, with a new set of forward-facing metrics. Come hear from two visionary CEO’s about how they measure and communicate the health of their business.
#TDCGlobal 2019, Sahil Sachdev, Head of Brand, QuiqupMetaPack
Title: Putting your customer first with seamless same-day delivery
At Quiqup, we predict that 2019 will be the tipping point for same-day delivery. Customer expectations are growing fast; at the current rate of growth, well over 50% of customers will use a same-day service this year.
This session will explore how to offer a quick and efficient same-day delivery service built for customer’s busy city lives. Drawing on our experience working with some of the world’s leading retailers, we will cover what the customer wants, why it matters, and how to do it well – all whilst maintaining full control of your brand and the customer experience.
A presentation from NRF 2022: Retail’s Big Show with Sajal Kohli, Senior Partner and Global Leader of Consumer Goods and Retail Practice, McKinsey & Company
Mobile technology has changed how shoppers shop – forever. To succeed in the wake of this disruptive force, retailers need to respond – not out of fear but rather to view it as a new opportunity.
Meet customer demands with a mobile-first approach
Implement new internal processes to support the adoption of mobile technology
Manage employees to maximize the use of mobile technology
The Consumer-Driven Digital Economy: Creating value in a digital world where ...SAP Customer Experience
The time to unleash the power of digitization is now, both to maintain a healthy business and to drive new growth, and to balance current infrastructure and future innovation without disruption.
Here we offer our perspective on the future of the industry and how SAP contributes to the transformation of the consumer-driven digital enterprise.
The Future Of Billing Exploring Subscription-.pdfInvoicera
Are you finding it difficult to predict your monthly revenue? Or are you struggling to retain your existing customers and get on-time payments?
If yes, you must switch to subscription-based models for long-term sustainability.
These models not only boost your revenue but also provide a sustainable path for business growth.
It all starts with the customer. In business, this
has always been true. But today there is a
new breed of customer who is dictating a new
set of terms in the dynamic between buyers
and sellers.
How the changing consumer trends due to change in technology and political scenario in India has induced the growth for ecommerce industry with snapdeal as the business model for analysis
Read the guide: bit.ly/iotguide
"By 2017, 90 million people will live in smart homes. By 2020, there will be 50 billion connected devices. The latest Gartner forecast predicts that by 2020 there will be $309 billion in incremental revenue opportunity for IoT suppliers, mostly in services. With numbers like these, it’s clear IoT is not just another trend. It’s the future of business."
Continue reading @ bit.ly/iotguide
Preparing for the Board Room: Subscription Metrics (Subscribed13)Zuora, Inc.
Deloitte - Andy Main, Customer Solutions Leader
TrackVia - Pete Khanna, CEO
The measurement of success is fundamentally different in the Subscription Economy. Communicating the health of your business to the Board requires a unique approach, with a new set of forward-facing metrics. Come hear from two visionary CEO’s about how they measure and communicate the health of their business.
#TDCGlobal 2019, Sahil Sachdev, Head of Brand, QuiqupMetaPack
Title: Putting your customer first with seamless same-day delivery
At Quiqup, we predict that 2019 will be the tipping point for same-day delivery. Customer expectations are growing fast; at the current rate of growth, well over 50% of customers will use a same-day service this year.
This session will explore how to offer a quick and efficient same-day delivery service built for customer’s busy city lives. Drawing on our experience working with some of the world’s leading retailers, we will cover what the customer wants, why it matters, and how to do it well – all whilst maintaining full control of your brand and the customer experience.
A presentation from NRF 2022: Retail’s Big Show with Sajal Kohli, Senior Partner and Global Leader of Consumer Goods and Retail Practice, McKinsey & Company
Mobile technology has changed how shoppers shop – forever. To succeed in the wake of this disruptive force, retailers need to respond – not out of fear but rather to view it as a new opportunity.
Meet customer demands with a mobile-first approach
Implement new internal processes to support the adoption of mobile technology
Manage employees to maximize the use of mobile technology
The Consumer-Driven Digital Economy: Creating value in a digital world where ...SAP Customer Experience
The time to unleash the power of digitization is now, both to maintain a healthy business and to drive new growth, and to balance current infrastructure and future innovation without disruption.
Here we offer our perspective on the future of the industry and how SAP contributes to the transformation of the consumer-driven digital enterprise.
The Future Of Billing Exploring Subscription-.pdfInvoicera
Are you finding it difficult to predict your monthly revenue? Or are you struggling to retain your existing customers and get on-time payments?
If yes, you must switch to subscription-based models for long-term sustainability.
These models not only boost your revenue but also provide a sustainable path for business growth.
It all starts with the customer. In business, this
has always been true. But today there is a
new breed of customer who is dictating a new
set of terms in the dynamic between buyers
and sellers.
How the changing consumer trends due to change in technology and political scenario in India has induced the growth for ecommerce industry with snapdeal as the business model for analysis
Equitec's production-based solutions are a result of the multidimensional data obtained from Consumer Dynamics, the company's proprietary information platform. By incorporating the consumer decision process (CDP) model with the Consumer Dynamics platform, similar variables can be recognized and analyzed to provide solutions for firms.
WEBINAR: Customer centric marketing in unprecedented timesMoEngage Inc.
The COVID-19 global pandemic has affected businesses verticals across SEA with:
Travel & Hospitality sector recording 28.65% dip in downloads & 9.55% decline in DAUs
Online shopping segment reporting 24.% decline in app downloads
BFSI records 25.% decrease in downloads and 20% reduction in DAUs
With active users dropping across verticals, engagement rates have taken a significant hit. While a few verticals are showing signs of a bounce-back, the majority is struggling to cope.
We have dug deep, pulled data from several verticals across South East Asia and analyzed it thoroughly. In association with Adjust, we bring you these insights into our virtual session: Customer-Centric Marketing in Unprecedented Times.
Speakers' Bio:
Michael Paxman, Global Product Communications Manager, Adjust
Michael heads Adjust’s product communications and brings accurate and cutting-edge mobile marketing insights to the table.
Kshitij Hastu, Senior Director - Growth (SEA and ANZ), MoEngage
Kshitij heads growth for South East Asia’s leading Omni-Channel Marketing Automation platform.
The presentation includes all the slides used by keynote speakers of the 3rd WETS meetup, held on March 21, in Warsaw, Poland.
The WETS series is powered by Straal and hosted by Business Link.
1) Acquisition vs Retention in the Face if VaaS Economy - Michał Jędraszak, CEO, Straal
2) ABC of Customer Loyalty by FluxBus = AI, BI, Customer Happiness - Michał Leman, Managing Director, FlixBus Poland
3) Think Big: 4 Keys to The Future of Retail - Jarosław Sokolnicki, Retails & Consumer Goods Industries Country Lead, Microsoft
4) Getting Your Users Over The Wall: How to Build Loyalty in Subscription-based Business, Mehmet Ozer, Strategic Account Manager, Insider
5) How to Tune Your E-commerce to PWA? - Michał Szklarski, Head of Digital Solutions, E-point
Managing the Store Transformation Process: Why it’s imperative to transform your physical store
This White paper explores how a new empowered customer experience can be achieved. It also addresses the second essential step, the transformation plan and metrics that will be used to measure success. This key step enables the creation of the store transformation strategy, vision and roadmap.
5 Tips to Boost Sales in Your Retail StoreRahul Singh
In today’s shifting market conditions, the traditional way of retailing is going through a slower death. You need to respond in an innovative method to meet rapidly changing customer demands. This infographic shares key points for boosting sales.
Trends Reshaping the Future of Customer Service Jules Smith
How is Customer Relations responding in 2016 to continued pressure on cost, expectation for higher quality, rising complexity, and decreasing cycle-time to respond to clients? This report addresses the drivers of trends we are observing – evolving channels and customer experience expectations – and will provide insight into methods for addressing the customer relationship evolution.
Las tendencias que están redefiniendo la experiencia del cliente y su fidelización - See more at: http://www.sitel.com/es/noticias/sitel-senala-las-tendencias-que-estan-redefiniendo-la-experiencia-del-cliente-y-su-fidelizacion/#sthash.tMdJEjiA.dpuf
2. THE WORLD HAS SHIFTED TO
THE SUBSCRIPTION ECONOMY.
6.8 billion
potential subscribers on
mobile, social and web.
80%
of customers demand new
consumption models.
–The Economist, 2014
3. CUSTOMERS HAVE CHANGED
AND HAVE NEW EXPECTATIONS.
70 percent of customers are through the buying cycle before
they contact you. Customers are connected and in control –
already informed on products, pricing, competitors and reviews.
Subscribers expect services to be personalized, real-time and
memorable.
4. BUSINESSES MUST CHANGE WITH THEM.
“There is a fundamental mismatch between how organizations
market and sell, and the way people actually shop and buy.
Subscription-based models help businesses grow, but also hold
companies accountable for long-term value to their customers.”
Jim O’Neill, CIO of HubSpot
5. INDUSTRIES ACROSS THE BOARD ARE
REINVENTING THEMSELVES.
Regardless of the industry,
businesses are shifting to
the subscription economy.
• Consumer
• Communication
• Entertainment
• Manufacturing
• Healthcare
• Technology
• Internet of Things
MARKET EVOLUTION
Product (1970s)
Product + Services (1990s)
Customer Centric (2000)
Relationship Centric (Today)
6. BUSINESSES DELIVERING IN THE
SUBSCRIPTION ECONOMY ARE WINNING.
It’s the 21st century. Businesses are shifting focus from products
to relationships. Businesses with subscriptions, like Adobe and
Box, are disrupting their own industries, captivating customers
and reinventing the way subscribers engage with their products
and services.
7. 6 DRIVERS FOR SUCCESS
Your customers want a new way to relate to you. Build a business
that embraces the subscription economy by following these six
key steps to success.
8. • Attract subscribers with personalized
packages and plans.
• Boost growth and increase the value
of your existing relationships with
add-ons and promotions.
• Deliver a seamless introductory
experience for your customers
across mobile, web, sales, customer
services or partner.
Acquire
9. • Keep your customers engaged and
happy through every aspect of the
journey, nurturing them through
trial, sign-up, changes and renewal.
• Give customers the power and tools
to control their relationship, move
between subscription plans, and
make the changes that are right
for them.
Nurture
10. • Allow subscribers to pay their way
and in their local currency.
• Automatically generate fast and
accurate online invoices that
include a rich set of subscriber
data, usage, add-ons, prorations
and more.
• Optimize your payment gateways,
allowing you to collect cash quickly.
Collect & Automate
11. • Gain the right insight into your
subscribers, enabling everyone in
your organization to make
smarter decisions.
• Integrate subscriber data directly
into ecosystem – from CRM to
ERP, keeping your sellers,
marketers, service and finance
professionals focused and connected
on subscriber results and changes.
Measure
12. • Subscribers change rapidly, so build
an infrastructure that allows your
marketers, finance, and product
professionals to deliver new
approaches that drive more value
to your customers.
• Iterate and test constantly to
discover the pricing and feature
strategies that truly drive lasting
customer relationships.
Iterate
13. • Map out an 18-month global
currency and payment gateway
strategy.
• Make sure your system is built on
a secure, scalable technology
infrastructure.
Scale
14. OWN THE SUBSCRIPTION EXPERIENCE.
Across the board, companies in verticals from cloud storage to
oral hygiene are using subscriptions to rewrite their customer
story and reinvent their industry.
The time to pivot to the #SubscriptionEconomy is here.
15. About Zuora
We build modern, flexible and easy to use enterprise software that
enables companies to manage all aspects of their relationship with
their subscribers.
It begins at zuora.com
Facebook.com/zuora
FOLLOW US ONLINE:
@Zuora
#subscriptioneconomy