SwiftGift
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The document outlines Swiftgift's business plan which includes points of differentiation, promotion strategies, and pricing compared to competitors. It introduces the team members and their roles. Swiftgift aims to provide cheaper gifting options than competitors by charging a $3,000 setup fee and 5% commission, allowing for profitability while attracting more retailers. The business plan also includes optional slides covering revenue projections, break-even analysis, and maximum pricing calculations to determine Swiftgift's competitive pricing.
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Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameHow to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Google Ads Vs Social Media Ads-A comparative analysis
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Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsBoost Your Instagram Views Instantly Proven Free Strategies.
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Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
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Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
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1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
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Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
SwiftGift
- 1. Yoon Min Paul Yoo Danielle Ng Youjung Jun
- 32. Competitors
- 33. Points of Differentiation 1) Impromptu, Every-day Gifting
- 34. Points of Differentiation 2) Personalization
- 35. Points of Differentiation 3) Additional Distribution Channel and Traffic )at Offline Stores
- 36. Points of Differentiation 4) Customer Data Analytics
- 37. Promotion 1) Approaching Retailers: Organized conferences; free 3-month trials for further convincing 2) Approaching End Users: Campus Ambassador Programs in various colleges; word-of-mouth marketing in effect 3) In-App Promotions: Offer $5 credit to the first 100,000 accounts; special deal promotions on a regular basis
- 38. Pricing • Current gift cards companies on average charge… $4000 set-up fee + 8% of revenue • Swiftgift will charge… $3000 set-up fee + 5% of revenue Provides cheaper option while maintaining a high level of profitability
- 39. Thank You
- 40. Credits Yoon Min Web Design PowerPoint Slides & Animation Segmentation & Targeting Strategy Paul Yoo Promotion Strategy Pricing Strategy Distribution Strategy Danielle Ng Situational Analysis (Company, Customer, Competitor) Youjung Jun Financial Data and Projections Logo Design
- 41. Creation of Revenue for Retailers (optional slides for Q&A) • Assume attracting 50 retailers in 1 year • 2.409 million end users, each expected to spend $30/year on Swiftgift • Average revenue per retailer per year = 2.409 million people * $30/50 retailers = $1,445,211
- 42. EVC Analysis (optional slides for Q&A) • Difference between cost of using gift card co mpany’s service and Swiftgift’s service= $78 ,000 • $78,000 = $X + Y% * $1,445,211 • Thus, a possible X&Y combination is… X = $3,000 & Y = 5.19% Maximum pricing a retailer would pay for Swiftgift
- 43. Break-Even Analysis (optional slides for Q&A) • Assume break-even in 1 year w/ 50 retailers… • Total Variable Cost = $325,130 (per year) + $23,000 * 50 (total # of retailers) • Total Fixed Cost = $1,227,500 • Total Cost = $325,130 + $23,000 * 50 + $1,227,500 = $2,702,630 --------------------------------------------------------------------------------------------• Total Revenue =$X * 50 + (Y% * 50 * $1,445,211) = $X * 50 + $72,260,553 * Y --------------------------------------------------------------------------------------------• : To derive possible Combination of X, Y… $X * 50 + $72,260,553 * Y% = $2,702,630 - One possible combination of X, Y = (X = $3000 & Y = 3.53%)
- 44. Swiftgift’s Pricing (optional slides for Q&A) $3000 set-up fee + 5% commission fee below the maximum price retailers are willing to pay (EVC reference: $3,000 + 5.19%) can achieve break-even faster, in less than a year (Break-Even reference: $3000 + 3.53%)