Suzlon energy
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Operations perspective on Suzlon
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Suzlon energy
- 1. Suzlon Energy Ltd: Making Foray Abroad Presented by Anupam Iyer Arjun Ramakrishnan Bhoomika Diwan Chandni Agarwal Manish Singh Tarun Rustagi 1
- 9. Vertical Integration: Introduction Vertical integration is the degree to which a firm owns its downstream suppliers and its upstream buyers. Contrary to horizontal integration, which is a consolidation of many firms that handle the same part of the production process, vertical integration is typified by one firm engaged in different parts of production
- 10. Vertical Integration: Varieties A company exhibits backward vertical integration  when it controls subsidiaries that produce some of the inputs used in the production of its products. A company tends toward forward vertical integration  when it controls distribution centers and retailers where its products are sold. Balanced vertical integration  means a firm controls all of these components, from raw materials to final delivery.
- 11. Â
- 13. Windmill Turbine Generators: Components
- 15. Suzlon Companies Location Company Products India   Gandhidham Suzlon Structures Pvt Ltd Tubular Towers Bhuj Suzlon Energy Ltd Rotor Blades Vadodara SCL CEC Daman Suzlon Energy Ltd Rotor Blades, WTG Assembly, Nacelles, Nacelle Covers, Control Systems, Nose Cones Dhule Suzlon Energy Ltd Rotor Blades, Tubular Towers Chakan Suzlon Generators Ltd Generators Padubidri Suzlon Wind International Ltd Nacelles, Nacelle Covers, Nose Cones Padubidri SE Composites Ltd Rotor Blades Coimbatore SE Electricals Ltd Generators, Control Systems Pondicherry Suzlon Energy Ltd Rotor Blades, Nacelles, Nacelle Covers, Control Systems, Hubs    China   Tianjin Suzlon Energy Tianjin Ltd Rotor Blades, Nacelles, Nacelle Covers, Control Panels, Hubs, Generators, Nose Cones    USA   Pipestone Suzlon Rotor Corp Rotor Blades, Nose Cones
- 20. Questions?
Editor's Notes
- Sections: 1 Wind Energy Market 2Â Windmill Design 3Â Suzlon Profile 4 Products and Services 5 Operations 6 Differentiating Factor 7Advantage of Vertical Integration 8 Problems and Challenges 9 Future Strategy
- Ref: http://www.gwec.net/index.php?id=15
- Ref: http://www.gwec.net/index.php?id=92 Reference, Moderate, Advanced – These refer to 3 possible “wind market growth rate” scenarios
- Ref:Â http://windmillpower.net/a-brief-introduction-to-windmill-design/
- Clockwise from top left 1. Largest Windmill - Enercon E-126 (upto 7MW) 2. Proposed Highway Turbines - Arizone State Univ 3. Bahrain World Trade Center 4. MARS - Magenn Power Air Rotor System 5. Sky Serpent - Doug Salem 6. Dutch proposal for Tree Windmill Ref:Â http://www.mywindpowersystem.com/2009/05/the-most-amazing-wind-turbines-designs/
- Ref: http://en.wikipedia.org/wiki/Suzlon_Energy Suzlon One Earth is a self-supported office of Suzlon with it’s own electrical, water, food supply. Focus on being a holistic building rather than a “green” building.
- Ref: http://www.suzlon.com/products/l2.aspx?l1=2&l2=10 6 main products. Countless parts manufactured by subsidiary companies. Unique in the fact that Suzlon customizes products to an exceptionally high degree for customers based on location and weather conditions. Smallest turbines especially useful for smaller clients.
- Ref:Â http://windmillpower.net/a-brief-introduction-to-windmill-design/
- Ref: http://www.suzlon.com/manufacturing/facilities_by_location.aspx?l1=5&l2=19 Since Suzlon produces most of its own components under it’s own subsidiaries or through partner companies, it is vertically integrated to a very high degree. Hansen Transmission allows for entry into the European Industrial gears Market REPower specializes in offshore wind turbines Joint Venture with Elin to manufacture Slip Ring Generators
- Ref: http://www.suzlon.com/manufacturing/facilities_by_location.aspx?l1=5&l2=19
-  Vertically integrated companies in a supply chain  are united through a common owner. Usually each member of the supply chain produces a different product  or (market-specific) service, and the products combine to satisfy a common need . Vertical integration is one method of avoiding the hold-up problem
- Ref: http://www.suzlon.com/key_differentiators/l2.aspx?l1=4&l2=14
- Ref: http://www.thehindubusinessline.com/companies/article1165173.ece http://www.livemint.com/2010/10/17223527/Spring-in-share-value-is-good.html http://www.windpowermonthly.com/go/suzlon/1061119/Blades-fall-off-Suzlon-turbines-US-plant/