Suvajit Das is seeking a position that allows him to apply his analytical skills and knowledge gained through his education and professional experience. He has over 3 years of experience in marketing analytics, risk modeling, and data manipulation using SAS, R, Excel, and other tools. Currently working as a Business Analyst at Genpact, some of his projects include logistic models for customer targeting, response rate analysis using clustering techniques, and forecasting customer spending. He holds an M.Sc. in Statistics from University of Calcutta and a B.Sc. in Statistics from Asutosh College, and has conducted various academic projects involving time series analysis, regression modeling, and simulation.
Introduction to Marketing Analytics
Importance of Marketing Analytics/ Secondary data / primary data/ The new realities of marketing decision making / Applications & Approaches
Introduction to Marketing Analytics
Importance of Marketing Analytics/ Secondary data / primary data/ The new realities of marketing decision making / Applications & Approaches
Desenvolvimento de logotipo, estratégia de posicionamento de marca, planejamento de campanha beneficente, definição de KV e conceito criativo para a campanha, planejamento de aplicativo e planejamento de evento para o projeto.
What are value stream mapping and its benefits, process and value Enov8
Design a product or service of the customer's choice and ensure its quality and efficiency with the IT Test Environment Management and rule the market. Let's understand what a Value Stream is.
Solutions-oriented Analysis possessing a unique combination of Analytical skills includes data-science, machine learning, business analysis, big-data technology like Hadoop and application development experience in top-tier Retail organizations.
Solutions-oriented Analysis possessing a unique combination of Analytical skills includes data-science, machine learning, business analysis, big-data technology like Hadoop and application development experience in top-tier Retail organizations.
1. SUVAJIT DAS
Electronic City Phase1, Doddathogur, Bangalore-560100 * Mobile- (+91)8981670743/(+91)9620455757* D.O.B- 12/09/1992
Mail id- das.suvajit99@outlook.com
C AREER OBJECTIVE
To apply whatI have learned in my due courses and my professional career,to enrich my knowledge and skillsin the practical
fields of my subjectand of courseto assistin the continuous improvement of the organization.
C ORE COMPETENCIES
¶ Marketing Analytics ¶ SAS (Basic & Advance Experience- 1.3+ year)
¶ Risk Modelling ¶ R-Programming (Basic Experienceof 2 yrs)
¶ Voice Support ¶ Excel/MS-OFFICE
¶ Data Manipulation ¶ C++/Lindo/Minitab/Winbug
PR OFESSIONAL EXPERIENCES
GenpactIndia, Bangalore, India(Business Analyst, Sep,2015 – Present)
Projects:
A model that is helping the decision maker whether to target a particular customer in a particular month or
not in order to gain the assurance of responses.
(Basically a logisticmodel has been developed based on the same technique as any industry usefor PD/LGD
/EAD models , Tools used- SAS, Excel)
Touchline Optimization and Contact Strategy.
(Techniques used: Response rate determination usingdifferent procedures after usingclustering,
Tools used- SAS, Excel, PowerPoint)
Prediction of spend category for customers in the coming quarters
(Markov chain Modellingfor forecastingresponseratehas been used for different categories
Tools used- SAS, Excel)
A Targeting Strategy to engage Top category customer to Big Category and thus to increase the sales.
(Determining the target population by RFM analysisand MarketBasket Analysis and then Response Rate
analysis.Tools used- SAS, Excel)
Campaign Validation Post execution (A compliance work) (Tools used-SAS)
Loyalty Analysis of customers through some standard financial matrices based on their geographical
information.
(Tools used- SAS, Excel, PowerPoint)
Roles & Responsibility:
Typical analytical thinkingto resolvethe business problems with havinga team support or by individually.
Supporting the Cross Sell Requirement of clients and deliver the required details within timeline.
Publishingthe Daily and weekly reports and givinginsights.
Supporting the on boardingprocess for newly joined and providingtransition for basics.
Achievements:
Two diamond team awards and one Bronze team award for excellencein campaign management and helping
clients to find out the proper issuein campaign execution.
One individual Bronzeaward for reporting out typical cross sell requirements and followingup with the proper
team in order to solveproblems regardingdata un availability and thus guidingclients.
Completed one of the typical learningpath assessments with 5 modules and Advance Statistics assessment
and achieve a position in the Fastest fingers competition.
2. RisingStar award for acquiringprocess knowledgereally quick and hence also workingin critical projectand
successfully deliveringinsights.
ToolsUsed: SAS (1.3+year) , EXCEL, POWERPOINT
ACADEMICS
Qualifications and Examinations
Taken
Institute Year Results
M.Sc. Statistics (special paper: advanced
econometrics, advancedtime series and
financial econometrics)
Universityof Calcutta
2013-
2015
73.15%
B.Sc. Statistics Asutosh College ,Kolkata
2010-
2013
74%
Higher Secondary Examination
Howrah Vivekananda
Institution
2010 84.4% (Best of Five)
Secondary Examination
Howrah Vivekananda
Institution
2008 85.75%
Projects:
Forecasted US Educational Institutes’ fees using Univariate and Multivariate Time series analysis
Developed a Probit and Logit model under Markov dependence (Random & non-Random setup) for determining
the repeat of Non-Melanoma cancer among patients
Predicted total insurance claim value using Linear Regression
Identified drug effectiveness using ANOVA & Chi-square
o (Is the effect of drug show a significantchangein the health condition time wiseand also howit affect the
pre-operation and post-operation situation)
Created a customer ranking scorecard using Logistic Regression for a low premium insurance product
Created a dashboard to simulate effect of discounting in credit card sales
o (Two TPR cards onefor org A and other for org B. How org A should increasetheir priceto maintain a good
customer base in the market)
Developed Probability of default model for loan customers
o (generation of PD scorefor each customer)
Identify the customer nature in a retail shop by clustering and made strategies to give rise to sales.
Language Proficiency:English,Bengali and Hindi
Areas of Academic Interest:
Regression Analysis, Linear Models ,Survival Analysis,Time series , Advance data analytical techniques,Design of
Experiments, Sample Survey, Optimization Techniques, Parametric Inference, Non-parametric Inference, Analysis of
Varianceand Covariance,Operation Research, Stochastic Processes, Decision Theory , Linear-programming,
Econometrics, Applied Multivariateanalysis.
Extra Curricular Activities and Achievements
Five distinctionsoutof seven examinations in “Tabla Badya” under Bangiya Sangeet Parishad.
Achieved 2nd and 3rd positions in three Tabla Lahara competitions.
I hereby declarethat the details furnished abovearetrue to the best of my knowledge. I will beresponsiblefor any kind of
discrepancy.
Suvajit Das