15. Integrity, Transparency & Credibility Wilson, a worker at Rio Negro , an Amazonian project to come online in early 2011
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18. Credibility: Markit™ Environmental Registry When you buy the credits and neutralize your emissions, you can prove it to your stakeholders : Date on which the credits were bought and “retired” to neutralize your emissions RETIREMENT Links you the buyer with the project PROJECT Shows who managed the transaction HOLDER Stakeholders can see and judge robustness of standards used STANDARDS Clearly shows that you bought the credits REMARKS Proves that you neutralized the number of tons claimed in your CSR Report QUANTITY CREDIBILITY
19. Business Case for Carbon Credits An employee at the Lara Project in Brazil, with a ceramic brick produced at the facility