Fuji Xerox Document Management Solutions Direct Mail Infographic

1. 7 facts you need to know
For your next direct mail campaign
We all know that direct mail is a very effective tool for customer acquisition.
According to a Nielsen study* professionally printed and custom-shaped
envelopes enjoy an impressive 85% open rate.
82%Australians check
their mail every day
7.5pieces of personally
addressed mail are sent
to Australians every week
2.9minutes per day are
spent by Australians
engaging with mail
Australians like direct mail
Integration makes it better
73%of consumers prefer
mail for new product
communications while
only 18% prefer email
30xdirect mail delivers
higher response rates
than email
2xdirect physical mail
is twice as likely
to be shared with
family and friends,
compared to email
45%increase in response
rates when print is
combined with web,
email and mobile
*Source:
PIWorld, Nielsen Study Proves the Impact and Attraction of the Printed Envelope,
Apr 2012
First Impressions Determine Direct Marketing Success, April 2012
Creating connections that matter: How Australians want to hear from brands, Australia
Post, October 2013
Better connections: Mail continues to deliver, Australia Post, December 2014
Understanding Vertical Markets: Enterprise Communication Requirements, InfoTrends 2015
Value of paper and print, http://www.valueofpaperandprint.com.au/ 2014
Interquest Digital Direct Mail Printing in North America, 2015
Fuji Xerox Document Management Solutions
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