Vitamin B supplements have been unchanged for 80 years and help with growth, development, and energy utilization. While traditionally targeted at mothers, today's teens represent a huge market that is three times larger than Generation X. Generation Y is more racially diverse, with one in three not Caucasian and one in four coming from single parent households. They have grown up in a media saturated environment and are immersed in information. To appeal to Generation Y, advertisers need to go where they go like MySpace and sponsor local events, and ads need to be subtle, funny, and use bright colors and cool designs. Generation Y distrusts celebrity endorsements and is diverse with the rise of the internet.

1. Meg Garven MM1

2. Yeast extract full of vitamins, recipe unchanged for 80 yrs Vitamin B – for growth and development Vitamin B for kids helps build the body and utilise energy Virtually fat free Traditionally targeted at mothers with children

3. Today’s teens a huge market (3 X size of Gen X). Sons and daughters of Baby Boomers with major differences: More racially diverse 1 in 3 not Caucasian 1 in 4 in single parent household 3 in 4 have working mothers

4. Shift in values from parents. Grown up in a media saturated and brand conscious environment. Immersed in high speed information. Practical world view Early financial responsibility

5. Gen Y soon to have bigger buying power than boomers. Products need to be sleeker and use bright colours and cool designs. Ads need to be funny and edgier.

6. Advertisers need to go where Gen Y go e.g. My Space, Skateboarding events, internet etc. Ads need to be more subtle and local. They need to build grass roots support, e.g. sponsor community events, hand out samples t-shirts etc at events.

7. A wide age gap between 5-20. Gen Y not impressed with celebrity endorsements Racial & ethnic diversity, fracturing of media and rise of the internet. Gen Y’s general distrust and cynicism.

9. Using an activity that is popular with Gen Y to illustrate Vitamin B helps the body to utilise energy. This covers a large age group from smaller kids to adults. A video/TV ad via You Tube would probably reach a larger Gen Y audience.

10. “ It’s about the coming of age for a generation”

11. Using a graduation to illustrate Vitamin B helps Growth and Development. Reports show that Gen Y are already looking towards their future. Minimalist Poster or video ad for the internet using silhouettes (a la iPod ads).