Sushi do project
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Sushi-Do is a foodservice business that provides fresh sushi to colleges, hospitals, and businesses. It engaged M Source Project to conduct market research, redevelop its brand, create an expansion plan, and execute sales efforts through trade shows, mailers, and calls. These efforts resulted in Sushi-Do winning over 20 new college accounts in 18 months, generating $3 million in additional annual sales, including accounts at schools like Stanford, San Diego State, NYU, and Georgetown Law.
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Sushi do project
- 2. M Source Project: • Market and competitor analysis • Redeveloped Brand • Created and executed on business expansion plan • Trade-shows, direct mail, email and tele-sales • Negotiated contracts with Sodexo, Chartwells and Aramark, leading foodservice operators • Won over 20 new College accounts in 18 months • $3M additional sales per year • Including major colleges such as Stanford, San Diego State, New York University and Georgetown Law Sushi-Do is a foodservice business that provides fresh sushi programs to colleges, hospitals, and business & industry accounts throughout the U.S. Sushi-Do is a subsidiary of True World Foods, a leading fresh seafood provider to restaurants throughout the U.S., in business over 40 years. Sushi-Do Project
- 3. Sushi-Do Locations & Products
- 4. New College Accounts Stanford University, CA San Diego State University, CA Nova Southeastern University, FL Barry University, FL Miami Dade University, FL Shippensburg University of PA York College, PA Immaculata University, PA Georgetown Law, DC Fairfield University, CT SUNY Oneonta, NY M Source Project for Sushi-Do resulted in over 20 new college sushi accounts in just 18 months $3M additional sales per year NYU Polytechnic, NY City College, NY Brooklyn College, NY Adelphi University, NY Nazareth College, NY Providence College, RI Bridgewater State University, MA Ann Arundel Community College, MD Winona State Univ, MN University of Wisconsin Au Claire, WI Wright State University, OH
- 7. “ Lionel was highly focused on getting results for our business. He was very effective in helping us research and approach the market, fine-tune our messaging, and executing on trade shows and sales follow-up. All this resulted in winning significant new business in our college foodservice business. Lionel has a strong ability in marketing strategy, execution and follow-through. “ Ken Sato, President, Sushi-Do.