Susan Weller - It's a Wrap: A Round-up of Ideas from "Out of the Box" Ideation Session
•Download as PPTX, PDF•
1 like•853 views
Group 1 proposed the "Bene Box", a one-click food box targeted at university students focused on benefits like protein. It would include 5-10 pre-portioned grocery items requiring little to no cooking. Group 2's "Comfort Cuisine" program would focus on special dietary needs of seniors, understanding their preferences and engaging them through a loyalty card for pre-portioned affordable meals. Group 3 suggested "Crock Pot Meals", complete meals for commuters that are easy to pick up, with meal kits provided by manufacturers and sold in stores.
Report
Share
Report
Share
Recommended
Christopher Brace, CEO, Shopper Intelligence - Dinner in America
Dinner in America isn't what it used to be, and only understanding shoppers emotional connections to dinner today will help retailers gain a seat at the dinner table. Brace will help retailer attendees define their growth objectives and develop strategies to create the right story for the desired audience.
Susan Weller, Principal, SW Branded Concepts - Out of the Box: How Subscripti...
Susan Weller, Principal, SW Branded Concepts - Out of the Box: How Subscripti...StagnitoBusinessInformation
Lifehack. Paleo. All-natural. Farm-to-table. Personalized Diet. Just a few of the words that are driving consumers to choose subscription meal services. In this interactive session Susan Weller guides attendees as they discover the "winning" elements of subscription meal services, how they might inform creative foodservice concepts and what elements could be applied in their own operations...almost immediately.Innovation in consumer health
Health scares around ultra-processed foods are driving consumer interest in more natural and sustainable ingredients, and less heavily processed foods. The plant-based market is projected to grow at approximately 8.5% CAGR between 2018-2023. Moreover, 81% of US consumers are trying to reduce their sugar intake and to increase their fiber consumption through responsible purchase choices.
iNewtrition Using Marketing and Consumer Insights in Product Innovation
Meeting consumer needs when designing and developing your food and/or beverage product is critical to your product's success in the future and brands have a lot of power in their ability to change consumer emotions, so this presentation looks at some of the areas in the product development journey from the perspective of marketing and consumer insights.
iNewtrition How to Launch a Successful Food or Beverage Product
This document provides key considerations for successfully launching a food or beverage product. It discusses evolving consumer lifestyles and preferences for items like meal replacements, snacks, plant-based options, and products with added nutrients. Brands must understand modern consumer expectations like health, wellness, and sustainability in order to succeed. The document also outlines challenges companies may face and how to connect with consumer needs through product innovation, reformulation, and compelling branding that enhances health perception.
iNewtrition Health Driven Innovation
What will the future of our health and wellness look like, and how can we better understand the health-driven NPD journey to capitalise on opportunities and overcome challenges when creating more nutritious products?
iNewtrition Case Study: Plant Based Flavour Innovation
Examining the potential for disruptive innovation opportunities in flavours for plant-based products in the food and beverage industry.
How to launch a successful plant based product?
- Plant-based proteins - the global demand for plant-based products is increasing and upcycled food scraps happen to be plant-based, setting optimal conditions for NPDs to launch plant-based protein powders, protein bars, burgers etc. into the market.
Much of the alternative food industry is recreating existing food products in a healthier or alternative way but where should we be putting our focus? Do you think consumers are looking for more plant products or meat alternatives?
Recommended
Christopher Brace, CEO, Shopper Intelligence - Dinner in America
Dinner in America isn't what it used to be, and only understanding shoppers emotional connections to dinner today will help retailers gain a seat at the dinner table. Brace will help retailer attendees define their growth objectives and develop strategies to create the right story for the desired audience.
Susan Weller, Principal, SW Branded Concepts - Out of the Box: How Subscripti...
Susan Weller, Principal, SW Branded Concepts - Out of the Box: How Subscripti...StagnitoBusinessInformation
Lifehack. Paleo. All-natural. Farm-to-table. Personalized Diet. Just a few of the words that are driving consumers to choose subscription meal services. In this interactive session Susan Weller guides attendees as they discover the "winning" elements of subscription meal services, how they might inform creative foodservice concepts and what elements could be applied in their own operations...almost immediately.Innovation in consumer health
Health scares around ultra-processed foods are driving consumer interest in more natural and sustainable ingredients, and less heavily processed foods. The plant-based market is projected to grow at approximately 8.5% CAGR between 2018-2023. Moreover, 81% of US consumers are trying to reduce their sugar intake and to increase their fiber consumption through responsible purchase choices.
iNewtrition Using Marketing and Consumer Insights in Product Innovation
Meeting consumer needs when designing and developing your food and/or beverage product is critical to your product's success in the future and brands have a lot of power in their ability to change consumer emotions, so this presentation looks at some of the areas in the product development journey from the perspective of marketing and consumer insights.
iNewtrition How to Launch a Successful Food or Beverage Product
This document provides key considerations for successfully launching a food or beverage product. It discusses evolving consumer lifestyles and preferences for items like meal replacements, snacks, plant-based options, and products with added nutrients. Brands must understand modern consumer expectations like health, wellness, and sustainability in order to succeed. The document also outlines challenges companies may face and how to connect with consumer needs through product innovation, reformulation, and compelling branding that enhances health perception.
iNewtrition Health Driven Innovation
What will the future of our health and wellness look like, and how can we better understand the health-driven NPD journey to capitalise on opportunities and overcome challenges when creating more nutritious products?
iNewtrition Case Study: Plant Based Flavour Innovation
Examining the potential for disruptive innovation opportunities in flavours for plant-based products in the food and beverage industry.
How to launch a successful plant based product?
- Plant-based proteins - the global demand for plant-based products is increasing and upcycled food scraps happen to be plant-based, setting optimal conditions for NPDs to launch plant-based protein powders, protein bars, burgers etc. into the market.
Much of the alternative food industry is recreating existing food products in a healthier or alternative way but where should we be putting our focus? Do you think consumers are looking for more plant products or meat alternatives?
Kraft presentation - Adv 420
Kraft is developing a new social media and mobile app strategy to better engage with consumers. The strategy aims to position Kraft as the number one cooking brand for young adults and college students by creating an app that allows users to share recipes, cooking videos and engage in friendly competitions. Kraft will advertise the new app on social media platforms popular with their target audience and promote a fun, upbeat brand focused on creativity in cooking and showing that everyone can be a cook. The goal is to increase brand awareness and engagement with consumers through the new interactive platform.
Understanding the Upscale of Large-Scale Consumer Panels
This presentation details large-scale consumer panels and is presented by Mérieux NutriSciences, the leading internationally accredited provider of food safety, quality and nutrition services.
In this presentation, viewers will learn about:
- Defining large-scale consumer panels
- Advantages, uses, and how audiences benefit from these panels
- Case studies focused on examples of large-scale consumer panels
- How to run and outsource these panels
Textures of the Future with iNewtrition
Texture plays a huge role in the consumer's food and drink experience and often second only to taste, it can be the deciding factor in liking or disliking a product.
From an industry perspective, investing in texture will provide value propositions that satisfy the needs of your consumers, so we need to be able to measure its success when developing or modifying products.
How can we do this? Two ways:
1. Rheology: we describe the sample structure and flow behaviour.
2. Texture Analysis: we study or mimic the act of biting using Texture Profile Analysis (TPA).
It's important to combine the instrumental data which brings a deeper understanding of the structure, with a consumer analysis to provide a more subjective perspective.
We have a full deck on texture studies for food innovation and are happy to discuss in the context of your brand or #npd plans. Reach out to discuss: info@inewtrition.com or send me a PM on LinkedIn.
Adv420 SUBWAY digital marketing strategy
The document provides an overview of Subway's digital marketing strategy. It summarizes their current Fresh Fit Choice and $5 Footlong campaigns aimed at young adults aged 16-39. The strategy's big idea is promoting affordable, fresh sandwiches. Key metrics include engagement on social media, customer satisfaction, and providing nutrition. Tactics involve social media posts on health, fitness, and deals, as well as commercial ads, videos, and blog posts. The monthly budget allocates $40,800 total across SEO, PPC, social media, and email marketing.
Kerry_ Helping Healthier Snacks Taste Better 03 11 16 -2
This document summarizes a presentation by Kerry, a company that provides taste and nutrition solutions. It discusses trends in snacking, such as increased snacking frequency and millennials driving category growth. Healthier snacks are in demand, with consumers looking for natural, better-for-you options. Stealth reduction and alternative ingredients are areas of interest. The presentation provides concept examples for buttered popcorn and black bean sticks and recommends being nimble, tailoring products, focusing on clean labels and taste.
Kerry Group
This document outlines sustainability goals and strategic plans for a five year period across four key areas: Environment, Marketplace, Workplace, and Community. Specific goals are defined for reducing greenhouse gas emissions, water and waste usage, improving nutrition and quality, responsible sourcing, health and safety, diversity, and community investment. The goals indicate the company's commitment to environmental stewardship, social responsibility, and economic viability during this time frame.
Team Fresh - Final Presentation
The team analyzed Mindful Chef, a meal kit delivery service, to develop innovations. Through research including stakeholder mapping, value proposition canvas, and user interviews/personas, they gained insights. An innovation matrix showed Mindful Chef moving from incremental to more open/radical innovation compared to competitors. The team's solution was a co-creation framework involving cooking workshops held on local farms. Customers and Mindful Chef would co-design recipes, with the workshops providing skills/ideas for customers and new recipes/feedback for Mindful Chef. The workshops would be one part of an ongoing co-creation process using events, press, and social media.
0080 shivam
This document proposes introducing a daily tiffin delivery service on the DeliverNow platform. It identifies college students, working professionals, and families as potential users interested in convenient, affordable, and healthy daily meals. The solution involves collaborating with third-party kitchens and tiffin suppliers to offer customizable tiffin subscriptions. Users would log in, specify their food preferences, schedule delivery times and locations, and pay a monthly subscription fee for regular tiffin deliveries. Key metrics to track include acquisition, activation, retention, and customer satisfaction of tiffin subscribers. A three-year financial projection estimates growing revenue from the service in new cities each year.
Consumer Behaviour Case study - i-Snack 2.0
Kraft developed a new Vegemite-flavored spread called iSnack 2.0, which received huge public backlash in Australia for its perceived un-Australian name. Although sales were still good, Kraft allowed the public to vote on a new name, ultimately selecting "Cheesybite." Perceptions of Kraft prior to iSnack were neutral, but Australians saw the American name as insulting. Vegemite maintained its iconic status. Kraft successfully changed perceptions by soliciting consumer input on a new name and marketing Cheesybite as a fun, new option versus the traditional Vegemite.
MGM410 Nature Valley Presentation
- The document outlines a new social media and branding strategy for Nature Valley. It notes the current strategy is too focused on nature promotion and ignores products.
- The proposed strategy aims to promote products while still promoting sustainability. It will utilize influencers and focus on increasing brand reach, engagement, and loyalty through social media.
- The strategy identifies key digital goals of promoting products, increasing engagement, and improving consumer experience. It provides detailed plans and guidelines for social media channels to achieve these goals.
Avena Botanical
Avena Botanicals currently targets baby boomer women and medical practitioners with products like oils, creams, and teas. They want to shift their target audience to those interested in preventative and personalized care as well as complementary and alternative health. Their value proposition will focus on quality, hand-made products traced from seed to self using biodynamic and organic practices. Their marketing plan involves improving their website, social media presence, and outbound marketing over three phases with a total cost of $275,000 and expected 20% return on investment by year three.
Team 9 Value Proposition
The document discusses how to determine what's in it for the customer when promoting a product or service. It suggests targeting the specific needs of customer segments, uniting customer needs with solutions, and promoting benefits and relief of pain points. It also discusses avoiding customer frustrations like things taking too long or costing too much. Customers want quality, competitive offerings as well as personalized experiences, eco-friendly options, and achieving their goals through the product or service.
2019 06 food review indonesia
Keeping a pulse on the latest dairy trends in sugar reduction, sustainability and clean & simple labeling
2019 06 Ingredion clean & simple workshop
This document summarizes market trends in Asia Pacific related to clean labelling and sugar replacement. It notes that consumers are increasingly looking for products with clean, simple ingredients lists free of artificial or unwanted ingredients. There is a lack of regulation around clean labelling claims, leaving room for interpretation. The document defines clean labelling and notes its increasing penetration in Asia Pacific product launches. It also discusses the market driver of sugar taxes and consumer demand for reduced sugar products in ASEAN countries. The document proposes how Ingredion can help companies create clean label products and reduced sugar products using their SWEETIS sweeteners.
Breakfast booster
The document presents a marketing plan for "Break-Fast Booster", an instant cake mix product that provides a nutritious breakfast option for children. It aims to benefit customers by providing healthy and organic cake options. The plan discusses the product, mission, values, goals, competitors, target customers, distribution channels, pricing strategy, and marketing objectives and tools. The key points are providing a nutritious yet tasty breakfast for children through an instant cake mix, targeting mothers as buyers, and using an integrated marketing communications approach including advertising, events, and social media to build brand recall and boost sales.
Disruptive Innovation in Food-Tech
What is food and drink tech, why is it relevant, and how is it disrupting our consumer behaviour? These are all areas we will examine in this presentation by looking at industry landscapes and processes that aim to create value for food businesses worldwide.
Subway
This document outlines the digital strategy for a fast food brand. The brand offers a variety of subs, salads, snacks and soups with over 2 million possible combinations. Its mission is to provide value to consumers through high quality, healthy food options and good service. The primary target market is young adults aged 16-39 who want healthy, tasty, cheap fast food choices. The goals of the campaign are to increase brand awareness, loyalty and competitiveness through social media promotion of healthy options and customer experiences on platforms like YouTube, Facebook and Twitter. The budget allocates 50% to social media, 20% to TV commercials, 15% to Google Adwords, 10% to radio, and 5% to special events.
Gardenburger - Marketing Proposal
Gardenburger proposes expanding its veggie patty brand into new retail and distribution channels. It plans to strengthen its position in current channels like food service and natural food stores. Gardenburger also wants to develop new products to leverage its brand awareness and health perception. However, critics argue Gardenburger lacks market leadership as it was not first to market. Expanding distribution without differentiation may not be effective given competition. Introducing many new SKUs could confuse customers unfamiliar with the brand. Strengthening positions in all channels may overstretch resources.
Imc gardenburger
Gardenburger aims to expand from specialty stores into mainstream grocery. Its strategies include branding the veggie patty category, leveraging the brand into new retail and food service channels, supporting expansion through advertising and promotion, and strengthening leadership in current channels. It also plans to develop new products. The analysis discusses Gardenburger's target demographic as health-conscious women aged 25-54, and proposes an "Eat Positive" advertising campaign emphasizing the brand's natural and environmentally-friendly qualities.
Gardenburger
The document analyzes Gardenburger's target market, advertising strategies, and consumer insights regarding meat alternatives. It discusses conducting an internet advertising campaign targeting women aged 18-24 who are heavy internet users. The campaign would utilize the inherent advantages of internet like interactivity, measurability, and cost efficiency.
Janet Hoffmann, Principal, HR Aligned Design - People Platform: Recruitment, ...
Janet Hoffmann, Principal, HR Aligned Design - People Platform: Recruitment, ...StagnitoBusinessInformation
All grocery retail is challenged by talent, but it's particularly challenging for grocerant concepts because optimally, team members will score high in social engagement. Learn how to attract, train and retain the best for success. Meghan Pusey, The Beef Checkoff; and Wade Hanson, Principal, Technomic - Beef...
Meghan Pusey, The Beef Checkoff; and Wade Hanson, Principal, Technomic - Beef...StagnitoBusinessInformation
Beef sales bring more value to the basket, but retailers face high cost and preparation hurdles when selling beef as part of their fresh prepared food offerings. New research identifies opportunities and unveils successful examples from retailers overcoming these challenges with creative strategies that can work in the deli prepared perimeter.More Related Content
What's hot
Kraft presentation - Adv 420
Kraft is developing a new social media and mobile app strategy to better engage with consumers. The strategy aims to position Kraft as the number one cooking brand for young adults and college students by creating an app that allows users to share recipes, cooking videos and engage in friendly competitions. Kraft will advertise the new app on social media platforms popular with their target audience and promote a fun, upbeat brand focused on creativity in cooking and showing that everyone can be a cook. The goal is to increase brand awareness and engagement with consumers through the new interactive platform.
Understanding the Upscale of Large-Scale Consumer Panels
This presentation details large-scale consumer panels and is presented by Mérieux NutriSciences, the leading internationally accredited provider of food safety, quality and nutrition services.
In this presentation, viewers will learn about:
- Defining large-scale consumer panels
- Advantages, uses, and how audiences benefit from these panels
- Case studies focused on examples of large-scale consumer panels
- How to run and outsource these panels
Textures of the Future with iNewtrition
Texture plays a huge role in the consumer's food and drink experience and often second only to taste, it can be the deciding factor in liking or disliking a product.
From an industry perspective, investing in texture will provide value propositions that satisfy the needs of your consumers, so we need to be able to measure its success when developing or modifying products.
How can we do this? Two ways:
1. Rheology: we describe the sample structure and flow behaviour.
2. Texture Analysis: we study or mimic the act of biting using Texture Profile Analysis (TPA).
It's important to combine the instrumental data which brings a deeper understanding of the structure, with a consumer analysis to provide a more subjective perspective.
We have a full deck on texture studies for food innovation and are happy to discuss in the context of your brand or #npd plans. Reach out to discuss: info@inewtrition.com or send me a PM on LinkedIn.
Adv420 SUBWAY digital marketing strategy
The document provides an overview of Subway's digital marketing strategy. It summarizes their current Fresh Fit Choice and $5 Footlong campaigns aimed at young adults aged 16-39. The strategy's big idea is promoting affordable, fresh sandwiches. Key metrics include engagement on social media, customer satisfaction, and providing nutrition. Tactics involve social media posts on health, fitness, and deals, as well as commercial ads, videos, and blog posts. The monthly budget allocates $40,800 total across SEO, PPC, social media, and email marketing.
Kerry_ Helping Healthier Snacks Taste Better 03 11 16 -2
This document summarizes a presentation by Kerry, a company that provides taste and nutrition solutions. It discusses trends in snacking, such as increased snacking frequency and millennials driving category growth. Healthier snacks are in demand, with consumers looking for natural, better-for-you options. Stealth reduction and alternative ingredients are areas of interest. The presentation provides concept examples for buttered popcorn and black bean sticks and recommends being nimble, tailoring products, focusing on clean labels and taste.
Kerry Group
This document outlines sustainability goals and strategic plans for a five year period across four key areas: Environment, Marketplace, Workplace, and Community. Specific goals are defined for reducing greenhouse gas emissions, water and waste usage, improving nutrition and quality, responsible sourcing, health and safety, diversity, and community investment. The goals indicate the company's commitment to environmental stewardship, social responsibility, and economic viability during this time frame.
Team Fresh - Final Presentation
The team analyzed Mindful Chef, a meal kit delivery service, to develop innovations. Through research including stakeholder mapping, value proposition canvas, and user interviews/personas, they gained insights. An innovation matrix showed Mindful Chef moving from incremental to more open/radical innovation compared to competitors. The team's solution was a co-creation framework involving cooking workshops held on local farms. Customers and Mindful Chef would co-design recipes, with the workshops providing skills/ideas for customers and new recipes/feedback for Mindful Chef. The workshops would be one part of an ongoing co-creation process using events, press, and social media.
0080 shivam
This document proposes introducing a daily tiffin delivery service on the DeliverNow platform. It identifies college students, working professionals, and families as potential users interested in convenient, affordable, and healthy daily meals. The solution involves collaborating with third-party kitchens and tiffin suppliers to offer customizable tiffin subscriptions. Users would log in, specify their food preferences, schedule delivery times and locations, and pay a monthly subscription fee for regular tiffin deliveries. Key metrics to track include acquisition, activation, retention, and customer satisfaction of tiffin subscribers. A three-year financial projection estimates growing revenue from the service in new cities each year.
Consumer Behaviour Case study - i-Snack 2.0
Kraft developed a new Vegemite-flavored spread called iSnack 2.0, which received huge public backlash in Australia for its perceived un-Australian name. Although sales were still good, Kraft allowed the public to vote on a new name, ultimately selecting "Cheesybite." Perceptions of Kraft prior to iSnack were neutral, but Australians saw the American name as insulting. Vegemite maintained its iconic status. Kraft successfully changed perceptions by soliciting consumer input on a new name and marketing Cheesybite as a fun, new option versus the traditional Vegemite.
MGM410 Nature Valley Presentation
- The document outlines a new social media and branding strategy for Nature Valley. It notes the current strategy is too focused on nature promotion and ignores products.
- The proposed strategy aims to promote products while still promoting sustainability. It will utilize influencers and focus on increasing brand reach, engagement, and loyalty through social media.
- The strategy identifies key digital goals of promoting products, increasing engagement, and improving consumer experience. It provides detailed plans and guidelines for social media channels to achieve these goals.
Avena Botanical
Avena Botanicals currently targets baby boomer women and medical practitioners with products like oils, creams, and teas. They want to shift their target audience to those interested in preventative and personalized care as well as complementary and alternative health. Their value proposition will focus on quality, hand-made products traced from seed to self using biodynamic and organic practices. Their marketing plan involves improving their website, social media presence, and outbound marketing over three phases with a total cost of $275,000 and expected 20% return on investment by year three.
Team 9 Value Proposition
The document discusses how to determine what's in it for the customer when promoting a product or service. It suggests targeting the specific needs of customer segments, uniting customer needs with solutions, and promoting benefits and relief of pain points. It also discusses avoiding customer frustrations like things taking too long or costing too much. Customers want quality, competitive offerings as well as personalized experiences, eco-friendly options, and achieving their goals through the product or service.
2019 06 food review indonesia
Keeping a pulse on the latest dairy trends in sugar reduction, sustainability and clean & simple labeling
2019 06 Ingredion clean & simple workshop
This document summarizes market trends in Asia Pacific related to clean labelling and sugar replacement. It notes that consumers are increasingly looking for products with clean, simple ingredients lists free of artificial or unwanted ingredients. There is a lack of regulation around clean labelling claims, leaving room for interpretation. The document defines clean labelling and notes its increasing penetration in Asia Pacific product launches. It also discusses the market driver of sugar taxes and consumer demand for reduced sugar products in ASEAN countries. The document proposes how Ingredion can help companies create clean label products and reduced sugar products using their SWEETIS sweeteners.
Breakfast booster
The document presents a marketing plan for "Break-Fast Booster", an instant cake mix product that provides a nutritious breakfast option for children. It aims to benefit customers by providing healthy and organic cake options. The plan discusses the product, mission, values, goals, competitors, target customers, distribution channels, pricing strategy, and marketing objectives and tools. The key points are providing a nutritious yet tasty breakfast for children through an instant cake mix, targeting mothers as buyers, and using an integrated marketing communications approach including advertising, events, and social media to build brand recall and boost sales.
Disruptive Innovation in Food-Tech
What is food and drink tech, why is it relevant, and how is it disrupting our consumer behaviour? These are all areas we will examine in this presentation by looking at industry landscapes and processes that aim to create value for food businesses worldwide.
Subway
This document outlines the digital strategy for a fast food brand. The brand offers a variety of subs, salads, snacks and soups with over 2 million possible combinations. Its mission is to provide value to consumers through high quality, healthy food options and good service. The primary target market is young adults aged 16-39 who want healthy, tasty, cheap fast food choices. The goals of the campaign are to increase brand awareness, loyalty and competitiveness through social media promotion of healthy options and customer experiences on platforms like YouTube, Facebook and Twitter. The budget allocates 50% to social media, 20% to TV commercials, 15% to Google Adwords, 10% to radio, and 5% to special events.
Gardenburger - Marketing Proposal
Gardenburger proposes expanding its veggie patty brand into new retail and distribution channels. It plans to strengthen its position in current channels like food service and natural food stores. Gardenburger also wants to develop new products to leverage its brand awareness and health perception. However, critics argue Gardenburger lacks market leadership as it was not first to market. Expanding distribution without differentiation may not be effective given competition. Introducing many new SKUs could confuse customers unfamiliar with the brand. Strengthening positions in all channels may overstretch resources.
Imc gardenburger
Gardenburger aims to expand from specialty stores into mainstream grocery. Its strategies include branding the veggie patty category, leveraging the brand into new retail and food service channels, supporting expansion through advertising and promotion, and strengthening leadership in current channels. It also plans to develop new products. The analysis discusses Gardenburger's target demographic as health-conscious women aged 25-54, and proposes an "Eat Positive" advertising campaign emphasizing the brand's natural and environmentally-friendly qualities.
Gardenburger
The document analyzes Gardenburger's target market, advertising strategies, and consumer insights regarding meat alternatives. It discusses conducting an internet advertising campaign targeting women aged 18-24 who are heavy internet users. The campaign would utilize the inherent advantages of internet like interactivity, measurability, and cost efficiency.
What's hot (20)
Understanding the Upscale of Large-Scale Consumer Panels
Understanding the Upscale of Large-Scale Consumer Panels
Kerry_ Helping Healthier Snacks Taste Better 03 11 16 -2
Kerry_ Helping Healthier Snacks Taste Better 03 11 16 -2
Viewers also liked
Janet Hoffmann, Principal, HR Aligned Design - People Platform: Recruitment, ...
Janet Hoffmann, Principal, HR Aligned Design - People Platform: Recruitment, ...StagnitoBusinessInformation
All grocery retail is challenged by talent, but it's particularly challenging for grocerant concepts because optimally, team members will score high in social engagement. Learn how to attract, train and retain the best for success. Meghan Pusey, The Beef Checkoff; and Wade Hanson, Principal, Technomic - Beef...
Meghan Pusey, The Beef Checkoff; and Wade Hanson, Principal, Technomic - Beef...StagnitoBusinessInformation
Beef sales bring more value to the basket, but retailers face high cost and preparation hurdles when selling beef as part of their fresh prepared food offerings. New research identifies opportunities and unveils successful examples from retailers overcoming these challenges with creative strategies that can work in the deli prepared perimeter.Juan Martinez, Principal, Profitality - Ergonomics & Engineering: The Secret ...
Juan Martinez, Principal, Profitality - Ergonomics & Engineering: The Secret ...StagnitoBusinessInformation
Profitality applies principles of engineering and ergonomics to drive “Profitable Hospitality”. Martinez takes attendees through Profitality’s “employee centric” approach to simplifying execution to optimize labor efficiency, streamline customer service, and facilitate menu innovation, all while improving economic value. This session promises actionable strategies that can be implemented immediately for some quick wins!Why Grocerant Matters - Harry Stagnito, President and CEO, Stagnito Business ...
Why Grocerant Matters - Harry Stagnito, President and CEO, Stagnito Business ...StagnitoBusinessInformation
This document outlines the agenda for a Grocerant Summit. The summit aims to help retailers profit from changing eating habits through fresh prepared food solutions. Over two days, it will look at best practices, trends in foodservice retail, and strategies for implementation, including personnel, store layout, and creating a culinary identity. Attendees can see demonstrations at the Grocerant Solution Center.Henry Pellerin, VP of Marketing, Hillpheonix - Five Critical Factors for Exec...
Henry Pellerin, VP of Marketing, Hillpheonix - Five Critical Factors for Exec...StagnitoBusinessInformation
Refrigerated display case and refrigeration systems leader Hillphoenix has a proven track record of helping retailers execute holistic store design – from food programs to concepts, employee training to décor. Henry Pellerin will discuss the five critical factors needed to execute a successful grocerant. Items covered will be menus, layouts and flow, versatility/flexibility of equipment, merchandising, and employee talent. Attendees will learn how to have a grocerant that captivates the customer from breakfast through evening snacks with fresh products. Eric Le Blanc, VP of Marketing, Deli, Tyson Foods - Consequences of Failure
Eric Le Blanc, VP of Marketing, Deli, Tyson Foods - Consequences of FailureStagnitoBusinessInformation
Culling from a rich pool of proprietary research, Tyson Foods Inc.’s Eric LeBlanc illustrates the importance of connecting with consumers before they enter the grocery store – and while they’re deciding what to have for dinner. As important as the pre-shop connecting is, however, it’s execution in the store that determines success or failure. LeBlanc reveals the real cost of failing to address three key grocerant elements: product issues, staffing issues, and general issues, such as cleanliness, wait or product readiness.Viewers also liked (6)
Janet Hoffmann, Principal, HR Aligned Design - People Platform: Recruitment, ...
Janet Hoffmann, Principal, HR Aligned Design - People Platform: Recruitment, ...
Meghan Pusey, The Beef Checkoff; and Wade Hanson, Principal, Technomic - Beef...
Meghan Pusey, The Beef Checkoff; and Wade Hanson, Principal, Technomic - Beef...
Juan Martinez, Principal, Profitality - Ergonomics & Engineering: The Secret ...
Juan Martinez, Principal, Profitality - Ergonomics & Engineering: The Secret ...
Why Grocerant Matters - Harry Stagnito, President and CEO, Stagnito Business ...
Why Grocerant Matters - Harry Stagnito, President and CEO, Stagnito Business ...
Henry Pellerin, VP of Marketing, Hillpheonix - Five Critical Factors for Exec...
Henry Pellerin, VP of Marketing, Hillpheonix - Five Critical Factors for Exec...
Eric Le Blanc, VP of Marketing, Deli, Tyson Foods - Consequences of Failure
Eric Le Blanc, VP of Marketing, Deli, Tyson Foods - Consequences of Failure
Similar to Susan Weller - It's a Wrap: A Round-up of Ideas from "Out of the Box" Ideation Session
Social Media Marketing BrainBoostCookies Presentation
This is the final presentation of the BrainBoostCookies project group in the UCR class "Social Media Marketing"
Module 5 The 5 Phases of New Product Development.pptx
NPD stands for New Product Development.
New food product development is the process that creates a new product, produces it, and brings it to market.
How does it differ from food reformulation?
Food reformulation changes the existing food products to meet the new demands.
Why do we need NPD?
To maintain or grow market share for food businesses/SMEs.
Chef koochooloo15slides
Chef Koochooloo is an AI-powered technology product for kids 5-12 years old in early childhood education (science, health & language development). With a focus on engaging kids and in particular 'girls' in STEM, Chef Koochooloo empowers children to engage with healthy ingredients and cooking, while providing educational, social, and emotional fulfillment that lasts until adulthood. Chef Koochooloo is looking to raise 1.5 Million dollars
Gamification cases
Why Gamifying? Business questions
Strategies of consumer gamification
Cases:
Entertainment– NBC Ford Escape Route
Enterprise – Siemens, Cisco
Retail – Best Buy, Wendy’s
Media & Publishing – Top Chef
eCommerce – CampusFood.com
Health/Wellness – Everyday Health
Education – Pearson/Alleyoop
For good – Nickelodeon, Half The Sky
Common mistakes
More examples
SHOW HUNT IMC Project MRKT 354
Panera Bread is developing an integrated marketing communications plan to promote its focus on using clean, healthy ingredients. The plan will utilize social media, online video ads, food and lifestyle blogs, print magazines, and other channels. The goal is to increase brand awareness by 40% and followers on social platforms. Advertisements will feature customers in a 'Slice of Life' framework to appeal emotionally. The marketing strategy aims to increase knowledge of Panera Bread's elimination of unhealthy ingredients and newly reformulated products through a combination of traditional and non-traditional media channels. Feedback will be gathered through both qualitative and quantitative metrics.
Kellogs
Kellogg Company's mission is committed to long-term growth and enhancing its global leadership position by providing nutritious, superior value food products. The document outlines Kellogg's new product development process which includes idea generation, screening, development, testing, and commercialization. It also discusses launching Special K Red Berries in the UK and developing Special K as a healthy snack. Kellogg's product development budget includes costs for concept testing, product development, test marketing, and national launches.
Kellogg's Business Research
Kellogg's conducted extensive market research to develop and launch a new product extension called Crunchy Nut Bites. The research involved 4 stages: 1) discovering new ideas through focus groups, 2) selecting the best idea through consumer ratings, 3) crafting the idea into products by testing recipes and packaging designs, and 4) forecasting sales through in-home product trials. This thorough process led to the successful launch of Crunchy Nut Bites in 2008, which achieved sales of £6.9 million in its first year, demonstrating the value of market research in new product development.
Food Product Development.pdf
What Is the Development of Food Products? The difficult procedure required to release a new or enhanced product onto the market is called product development. This is done in the food sector by creating foods that appeal to the target market and fill in any gaps in their present preferences and demands is called Food product development.
Developing the product concept
The word "design" hasn't been frequently utilized in the food sector outside of packaging and advertising. The term "product development" has been used to describe the process of creating a product and has associations with laboratory formulation and sensory panels. The adoption of food product design and the integration of food product design with other fields of design, however, may now have tangible advantages.
In equal partnership with engineers, marketers, and consumer researchers, product design is a crucial component in the process of creating new products (Bleich and Bleich, 1993). All of these elements are combined in the product's technology.
Module 12 Researching Senior Consumers Needs.pptx
Before we go on, the senior market can fall into the category of potentially vulnerable consumers. A vulnerable consumer could be defined as:
“A consumer, who, as a result of socio-demographic characteristics, behavioural characteristics, personal situation, or market environment:
Is at higher risk of experiencing negative outcomes in the market;
Has limited ability to maximise his/her well-being;
Has difficulty in obtaining or assimilating information;
Is less able to buy, choose or access suitable products; or
Is more susceptible to certain marketing practices.” Source: EU Commission Factsheet
Cookies Stories - Relatório de Tendências
Cookies Stories is a bakery/cafe in Curitiba, Brazil that sells handmade cookies and other baked goods. While successful, the owners want to expand their customer base to be more sustainable and appeal to vegan customers. This trend report identifies three trends that could help: 1) "Go Slow Green" - focusing on using high quality, local ingredients and making the shopping experience more enjoyable and relaxing, 2) "Thinking Green" - promoting sustainability practices like zero waste and using fair trade products to attract customers interested in ethical consumption, and 3) "Visual Food Culture" - leveraging Instagram and influencer marketing to showcase the bakery's aesthetically pleasing foods in order to draw in customers and increase sales.
Recipe Module childcareinfo RFP
Looking for developers willing to make this dynamic recipe module for people who care for children, including parents! Who's interested? contact me: samantha@minutemenu.com
Future of Off-Premise Dining - Emerging View.pdf
From ‘dark kitchens’ to ubiquitous delivery brands and grocery on-demand, where, what and how we all eat is undergoing significant and rapid change.
In a collaborative project, put together in partnership with McCain, we have been looking out to 2030 to explore and define how Off-Premise Dining might further evolve, and which of the multiple current trends are likely to stick? The emerging view is a first step toward answering the question. It reflects the key insights gathered from interviews and in-depth workshops with key industry stakeholders in Europe, the Americas and Asia, as well as the Future Agenda database and synthesised desk research.
The fight for future market share is already well underway, and significant bets are being placed on a wide range of future opportunities; from health-focused vending machines, through increasingly sophisticated mobile apps, to personalisation of food flavours. With so many significant shifts taking place simultaneously across the entire off-premise dining value chain, there will inevitably be winners and losers. We hope our insights can serve as a jumping off point for further discussion as to where the winners might emerge.
As with all Future Agenda projects, the aim is to challenge assumptions, identify emerging trends, and build an informed assessment of the changes ahead and their implications for strategy, policy, innovation and action.
If you’d like to be involved and add your views into the mix please do get in touch james.alexander@futureagenda.org
Google day madelyne-van-hoff-november-2019
Tangible School's Madelyne Van Hoff shows how you can use a content hub to empower your team and customers, and make your content evergreen.
Session 3. Henson Danone Grameen Case Study
1) The project aims to develop a framework to assess the effectiveness of value chain initiatives at improving access to nutritious foods for the poor using the Grameen Danone Foods Ltd case study.
2) Grameen Danone Foods Ltd is a social enterprise formed in 2006 by Groupe Danone and Grameen Group to produce and distribute fortified yogurt targeted at malnourished children.
3) The analysis will examine how well the value chain delivers nutritious products to consumers, how well consumers are able to access and properly consume the products, and the economic sustainability of the business model.
Trend report
Relatório final de Tendências para o minor Trendwatching, realizado na Fontys ACI, em Tilburg - Holanda.
New Product Development Food Industry
This document outlines the steps in the product development process, including idea generation, concept development and testing, market strategy development, business analysis, product development, market testing, and commercialization. It discusses reasons for new product development like health issues, environmental concerns, convenience, and technological advances. It also covers consumer surveys, advertising effects, product life cycles, and strategies to boost sales at different stages of the cycle. Developing new products is important for business survival and maintaining a competitive advantage.
Kellogs
Kellogg Company's mission is to build long-term growth and enhance its global leadership position by providing nutritious, superior value food products. The document then outlines Kellogg's new product development process, including idea generation, screening, development, testing, and commercialization. It discusses launching Special K Red Berries in the UK and developing Special K as a healthy snack. Various concepts, positioning, marketing strategy, distribution channels, and market analysis are presented. Kellogg conducted market research before commercializing Special K bars in the UK in 2001.
Open innovation in the food industry
Over the past few years several brands have been resorting to open innovation and crowdsourcing techniques for new product development. One of the industry vertical making active use of this technique is the food industry.
Module 16 Brand Building for the Senior's Market.pptx
Innovative marketing is a set of innovative processes and activities that market and communicate new products and services to a targeted group of consumers.
Innovation in marketing is an activity that involves new ideas that have a positive impact on a new product and service.
Marketing is a process that involves marketers communicating product and service information to consumers.
Emergent-Story-Arc-FINAL
The document discusses how food culture and marketing have undergone a permanent shift, with consumers now demanding products that align with their values around health, transparency, and real ingredients. Traditional mass marketing approaches are no longer effective, as consumers control the content they view and curate information themselves. To succeed, brands must build relationships with consumers based on trust, purpose, and quality, engaging them as community members. The future belongs to brands that meet new consumer demands for health and transparency through strategic principles like relationship-building, proof of quality, and social engagement. Emergent is an agency that helps guide brands through this transformation with services including strategy, marketing, and communications.
Similar to Susan Weller - It's a Wrap: A Round-up of Ideas from "Out of the Box" Ideation Session (20)
Social Media Marketing BrainBoostCookies Presentation
Social Media Marketing BrainBoostCookies Presentation
Module 5 The 5 Phases of New Product Development.pptx
Module 5 The 5 Phases of New Product Development.pptx
Module 16 Brand Building for the Senior's Market.pptx
Module 16 Brand Building for the Senior's Market.pptx
Recently uploaded
怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样
原版一模一样【微信：741003700 】【澳洲南十字星大学毕业证】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Secrets of a Successful Sale: Optimizing Your Checkout Process
https://www.onlineretailtoday.com/frs/26905197/secrets-of-a-successful-sale--optimizing-your-checkout-process
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡
Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point? How do you use the data sitting behind a payment to find the next loyal customer?
In this session you’ll learn:
• The integral relationship between payment experience and customer satisfaction
• Proven methods for optimizing the checkout journey
• Leveraging payments data for personalized marketing and enhanced customer loyalty
• Gain invaluable insights into consumer behavior across online and offline channels through data
原版复制澳洲莫纳什大学毕业证硕士学历原版一模一样
原版一模一样【微信：741003700 】【澳洲莫纳什大学毕业证硕士学历】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
原版定制(爱大学位证书)英国爱丁堡大学毕业证文凭证书实拍图原版一模一样
原版定制【微信:bwp0011】《(爱大学位证书)英国爱丁堡大学毕业证文凭证书》【微信:bwp0011】成绩单 、雅思、外壳、留信学历认证永久存档查询，采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信bwp0011】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信bwp0011】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
Charles McClure | Retail Scavenger Hunt |
A presentation of Angelos Cd's and more. This show an EP, LP and the items that the record store carries.
Recently uploaded (6)
Secrets of a Successful Sale: Optimizing Your Checkout Process
Secrets of a Successful Sale: Optimizing Your Checkout Process
Susan Weller - It's a Wrap: A Round-up of Ideas from "Out of the Box" Ideation Session
- 1. IT’S A WRAP A ROUND-UP OF IDEAS FROM THE “OUT OF THE BOX” IDEATION SESSION
- 3. task One big idea from each team based on any of these “winning” elements: Customer Engagement Life-hack Foodie-appeal Niche Food Transparency Packaging Family meals Technology enabled marketing & delivery
- 4. GROUP 1 Concept name: Bene Box Target Audience: Gen Y, University Location Trend Area: Customer Engagement, Technology Enabled Marketing Concept Statement: 1- Click food box focused on a key benefit (protein, recovery, fitness), curated by students for students Operational Implications: Little to no cooking, 5 – 10 grocery SKU’s, technology enabled (see illustration)
- 6. GROUP 2 Concept name: Comfort Cuisine Target Audience: Seniors (65+) Trend Area: Customer Engagement, Food Transparency Concept Statement: This program focuses on special senior-focused dietary concerns Operational Implications: Store understands preferences and engages with seniors by retaining a dietary profile…seniors come in with a loyalty card and receive pre-portioned, affordable meals
- 7. GROUP 3 Concept name: Crock Pot Meals Target Audience: Boomers, Suburban Commuters Trend Area: Life-Hack Concept Statement: Complete meal for pick-up. Easy & convenient with an emotional trigger Operational Implications: Manufacturer's create the kit and send in to store
- 8. GROUP 4 Concept name: What’s For Dinner Target Audience: Gen X, Middle America Trend Area: Customer Engagement Concept Statement: Provide recipes and opportunities, in-store, to engage shoppers. Family competitions, local Chef recipes, on-the-spot recommendations based on what’s already in your cupboard, pay-it-forward meals Operational Implications: Tie recipes into protein specials. Incent engagement with social media – “what did you make for dinner?” Concept might lend itself to a branded stations
- 9. GROUP 5 Concept name: Family Made Target Audience: Gen X, Urban Professional Trend Area: Family Meals Concept Statement: Meal assembly kits offered at multiple skill / assembly and prep levels. In-store or online ordering with opportunity for family time, learning and socialization. Potential for new store department Operational Implications: Ordering kiosk could be in new wine / coffee bar. Stress ease in prep, could be customized for finicky kids. Recipes available via video / QR code
- 10. GROUP 6 Concept name: From Our Kitchen to Your Car Target Audience: Aging Boomers, Health-Conscious Lifestyle Trend Area: Life-Hack, Technology-Enabled Marketing Concept Statement: Curbside pick-up – thank you with discounted meal kit with all ingredients for a family meal Operational Implications: Customers order groceries online, designate pick-up times and receive either a meal kit (for now or for later) and a coupon to use later. Unique ingredients drive customers to try new things that are healthy, local and in-season. Customers will shop new areas of the store
- 11. Thank you!
Editor's Notes
- So with all the insights you’ve just heard from Penny at NPD, Eric at Tyson Foods and Christopher at Shopper Intelligence…you might be thinking…now what do I do with all that knowledge? With that in mind…and now armed with incredible insights we’d like to challenge you to think a bit differently about growth opportunities at your stores…capitalizing on internal resources while delivering on your brand promise. First, we’ll talk about where can you find transformative inspiration? Then we’ll explore the subscription meal service phenomena and finally we’ll wrap-up with an interactive session challenging each group to brainstorm BIG IDEAS for winning concepts.
- Well I’ve got some examples that have come from completely different industries. Is it a gimmick? Or a better way to distribute lots of very small plates to time-pressed customers?
- Crew pit design – improve service speed
- Crew pit design – improve service speed