The document outlines the current economic challenges, including a housing recession, over-leveraged businesses, and deteriorating retail markets. It emphasizes the need for companies to control what they can, focus on core values, and adapt quickly to survive. Suggested strategies include performing situation analyses, employing zero-based budgeting, and pursuing profitable growth while managing cash flow.

2. WHERE ARE WE NOW?

4. MULTIPLE PROBLEMS HOUSING RECESSION OVER LEVERAGED BUSINESSES FALLING ASSET PRICES FROZEN CREDIT MARKETS WEAK HOUSEHOLD BALANCE SHEETS GLOBALLY SYNCHRONIZED SLOWING SALES CYCLES ARE LONGER COST OF CAPITAL IS INCREASING

5. ADVERTISING MARKETS ARE CRACKING

6. RETAIL/ECOMMERCE DETERIORATING

7. MOBILE IS NOT IMMUNE

8. TECH SPENDING DEPENDS ON ECONOMY

9. V-SHAPED RECOVERY UNLIKELY

12. MANAGE WHAT YOU CONTROL TAILOR SALES MESSAGE TO ENVIRONMENT UNDERSTAND YOUR TRUE CUSTOMERS DEMONSTRATE A QUICK ROI AND LOW COST TAKE ADVANTAGE OF COMPETITORS WEAKNESSES FOCUS ON CORE VALUE PROPOSITION ONLY PURSUE PROFITABLE GROWTH TRIM FAT ACHIEVE POSITIVE CF

13. RECOVERY WILL BE LONG

14. THE SOLUTION PERFORM SITUATION ANALYSIS + OPS REVIEW ADAPT QUICKLY USE A ZERO-BASED BUDGETING APPROACH MAKE CUTS REVIEW SALARIES EMPLOY A HEAVILY COMMISSIONED SALES STRUCTURE BOLSTER BALANCE SHEETS BECOME CASH FLOW POSITIVE SPEND EVERY DOLLAR AS IF IT WERE YOUR LAST

15. SURVIVAL OF THE QUICKEST COMPANY A I LOVE REWARDS