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Surveys: Different Approaches
for Different Purposes
Tina Geiselbrecht
Research Scientist
Texas A&M Transportation Institute
Surveys in Rural Communities
• Supporting transportation planning for TxDOT
– Austin District
• 5 counties
– Bastrop (now in MPO)
– Burnet
– Blanco
– Lee
– Llano
1
Purpose
• Obtain public input about transportation
issues
• Understand current travel patterns
• Understand which issues were most important
to respondents
Challenges
• Mostly rural communities
• Limited Internet access
• Older populations
• Mistrust of technology
• Old-fashioned paper surveys
Results
County Responses
Bastrop 441
Burnet 917
Blanco 182
Lee 59
Llano 206
Shared Mobility Web Survey
• Understand use (or potential use) of and
impact of shared mobility programs in Texas
• Understand how socio-economic factors play a
role in the growth of shared mobility
programs
2
Methodology
• Web-only survey
• Available to anyone but advertisement and
outreach focused on Austin, Houston,
Dallas/Ft. Worth, El Paso and San Antonio
• Survey available for one month
• Advertising included press release, social
media and email
Outreach
• Email sent to
approximately
2000 past
participants
• Project team sent
link to their
advisory/special
interest groups
• Targeted tweets
Results
• 507 completed responses
• Good geographic distribution
• Topic and timing made a difference
Longitudinal Survey: Texas
Transportation Poll
• Audience is primarily Texas Legislature
– Very interested in “slicing and dicing” data
• Used for policy decision-making
• Can track changes over time
• Helps to identify knowledge gaps
• Enables targeted education 3
Methodology
• Random sample
• 12 geographically stratified regions of the
state
• Mail, web and phone administration
• Bilingual – English and Spanish
• Weighted data
Sample Characteristics
• 30% participation rate
• 61% completed via phone
• 35% completed via mail
• 4% via web
• 93% in English
• 7% in Spanish
Takeaways
• Subject matter is related to response rate in
choice surveys
• Response method makes a difference to
respondents
• Random sample surveys using mixed methods
has tradeoffs
• Know your purpose

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Surveys: Different Approaches for Different Purposes

  • 1. Surveys: Different Approaches for Different Purposes Tina Geiselbrecht Research Scientist Texas A&M Transportation Institute
  • 2. Surveys in Rural Communities • Supporting transportation planning for TxDOT – Austin District • 5 counties – Bastrop (now in MPO) – Burnet – Blanco – Lee – Llano 1
  • 3. Purpose • Obtain public input about transportation issues • Understand current travel patterns • Understand which issues were most important to respondents
  • 4. Challenges • Mostly rural communities • Limited Internet access • Older populations • Mistrust of technology • Old-fashioned paper surveys
  • 5.
  • 6. Results County Responses Bastrop 441 Burnet 917 Blanco 182 Lee 59 Llano 206
  • 7. Shared Mobility Web Survey • Understand use (or potential use) of and impact of shared mobility programs in Texas • Understand how socio-economic factors play a role in the growth of shared mobility programs 2
  • 8. Methodology • Web-only survey • Available to anyone but advertisement and outreach focused on Austin, Houston, Dallas/Ft. Worth, El Paso and San Antonio • Survey available for one month • Advertising included press release, social media and email
  • 9. Outreach • Email sent to approximately 2000 past participants • Project team sent link to their advisory/special interest groups • Targeted tweets
  • 10. Results • 507 completed responses • Good geographic distribution • Topic and timing made a difference
  • 11. Longitudinal Survey: Texas Transportation Poll • Audience is primarily Texas Legislature – Very interested in “slicing and dicing” data • Used for policy decision-making • Can track changes over time • Helps to identify knowledge gaps • Enables targeted education 3
  • 12. Methodology • Random sample • 12 geographically stratified regions of the state • Mail, web and phone administration • Bilingual – English and Spanish • Weighted data
  • 13. Sample Characteristics • 30% participation rate • 61% completed via phone • 35% completed via mail • 4% via web • 93% in English • 7% in Spanish
  • 14. Takeaways • Subject matter is related to response rate in choice surveys • Response method makes a difference to respondents • Random sample surveys using mixed methods has tradeoffs • Know your purpose