The document outlines a project called surf.art that aims to enhance the potential and autonomy of at-risk children and youth through surfing and nature interactions. It highlights challenges faced by this demographic, including exposure to negative influences and a lack of positive role models, and introduces a structured approach to help them develop essential life skills. The initiative seeks to create sustainable opportunities and has potential for replication in other vulnerable communities.

1. Finalist of the
II Bootcamp
IES powered by
INSEAD
Business School
Nuno Fazenda
Paulo Canas
Associação Pressley Ridge

2. Finalist of the
II Bootcamp
IES powered by
INSEAD
Business School
Nuno Fazenda
Paulo Canas
Associação Pressley Ridge

3. _the mentors
Paulo Canas Nuno Fazenda
Project Manager Teacher Counselor
Believes that Surf is a catalyst to Believes that Surf is a way of life that
awaken the potential in children meets his ideal communion between
and youth and use it to create a man and nature, enabling the mystical
sustainable future. understanding of nature and the need
for openness and tolerance among
human beings.

4. All children and
youth have
potential!

5. _vision, mission and values
Vision
All children and youth have potential!
Mission
To develop the potential and autonomy of children and youth through SURFING
and contact with Nature
Values
 Safety
 Stability
 Well-Being

6. _the project
SURF.ART promotes the improvement of success and
well-being in the lives of children and youth through
Surfing and contact with Nature.
Through our project , participants improve skills such as:
• Personal and group responsibility
• Self-discovery and relationship building
• Communication and collaboration
• Problem solving
• Respect for oneself and others

7. _the problem
In 2010, the Annual Report of the Commission for
Protection of At Risk Children and Youth (CPCJ) talks
about 68.300 children that were followed
in Portugal.
Main problems diagnosed:
• Negligence (38.2%)
• Exposure to models of deviant behaviour (18.7%)
The age group from 11 to 14 years recorded the highest number of cases of children
and young people at risk (25%).

8. _the problem
Children and youth are living in neighborhoods with negative perspectives towards life.
Those contexts have lack of stimulation and positive role models where there are
various risk factors which are feeding constantly a vicious cycle.
Delinquency, problems with the justice and low social perspectives are consequences!
Children and youth at risk can be future parents living
in poor conditions with negative perspectives towards life, in a
non-stimulant and an unstructured parental setting.

9. _competitive advantages
Be a unique intervention supported by a
qualified and experienced team in the field of
SURF.ART aims to intervention with children and youth at risk
Develop an individual life plan with children
and youth and actively involves the group of
significant people in their lives (family, school,
peers, etc.)
Provide children and youth an opportunity
to play sports like SURF outside their
context while promoting a healthy contact with
nature

10. _value proposition
Through the process of experiential education using SURF, study
tutoring classrooms and challenging workshops, participants learn to
accept responsibility for personal decisions and past behaviors,
address individual and family issues, and become invested in their
future.

11. _target audience
Direct Beneficiaries: 14 children and youth aged between 11-14 years and their families
Indirect Beneficiaries : Peers, Local Community and School
Where: Red Cross Neighborhood, Cascais
Intervention Period: 1 School Year

12. _social impact theory
INCREASED WELL-BEING
AND SUCESS IN LIVES OF
CHILDREN AND YOUTH
INCREASE RESILIENCE INCREASE ENHANCE
ACQUIRE NEW
ACADEMIC FAMILY
SKILLS
PERFORMANCE RELATIONSHIPS
STUDY
SURF
EXPERIENTAL CHALLENGING PARENTING
TUTORING
EDUCATION WORKSHOPS TRAINING
CLASSROOMS
INDIVIDUAL LIFE PROJECT

13. _the future…
SURF.ART has the potential to be replicated in other vulnerable communities
integrating other outdoor sports
Self-sustainability is one of the main goals and we will be taking into account:
 Creating a range of merchandising products to be sold in stores and events
 Creating an annual fundraising signature event
 Creating international awareness for raising other investors

14. _contact us
Paulo Canas Nuno Fazenda
Project Manager Teacher Counselor
E-mail: pcanas@pressleyridge.org E-mail: nfazenda@pressleyridge.org
Tel.: 91 698 01 56 Tel.: 96 461 99 68