Supriya Uchill - Failing Fast: What is Rapid Product Development?

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Intent-driven tests lead to understanding consumer intent through rapid prototyping. How does one build an organisation where failure is part of its DNA, what practices do they follow and what differentiates this strategy? Supriya shares her experiences from her work at Amazon.com, Priceline.com, Zynga and other startups.

Software

Failing Fast
What is Rapid Product Development?
Supriya Uchil
2nd August 2017

Supriya Uchil
Chief Product Officer
at Rentalcars.com since Oct 2016
Scotch
Chief Product Officer
at Uchil Household since March 2014

Worked for a number of
startups in San Francisco

Which city should I pick?
Seattle Manchester

• Third largest online retailer in the world (PCLN)
• Sister to Booking.com
• Product Centric Company - very open to change
• Truly global - 50K different locations, 900 suppliers
in 163 countries
• 1500 employees across London, Manchester,
Sofia, Barcelona, Fukuoka.

What is Product management?
😀
Customer
obsession
📊
Data
centricity
🙃
Open
approach to
failure
🔭
Vision &
Delivery

What is failure in iteration,
innovation and disruption?

Language of Failure
Risk Tolerance vs Regret Minimization

Thank you for listening.
Supriya Uchil - SupriyaUchil@gmail.com

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Supriya Uchill - Failing Fast: What is Rapid Product Development?

1. Failing Fast What is Rapid Product Development? Supriya Uchil 2nd August 2017

2. Supriya Uchil Chief Product Officer at Rentalcars.com since Oct 2016 Scotch Chief Product Officer at Uchil Household since March 2014

3. Grew up in lovely India

4. Arrived in the USA

5. Worked for a number of startups in San Francisco

6. Creating product at Amazon 10 Years

7. Start up years

8. Why Rentalcars.com?

9. Which city should I pick? Seattle Manchester

10. • Third largest online retailer in the world (PCLN) • Sister to Booking.com • Product Centric Company - very open to change • Truly global - 50K different locations, 900 suppliers in 163 countries • 1500 employees across London, Manchester, Sofia, Barcelona, Fukuoka.

11. What is Product management? 😀 Customer obsession 📊 Data centricity 🙃 Open approach to failure 🔭 Vision & Delivery

12. Insights Hypothesis Experiment Evaluate

13. 😩 How do you deal with failure?

14. What is failure in iteration, innovation and disruption?

15. Insights Hypothesis Experiment Evaluate

16. What is the working backwards process?

17. Pretotyping vs Prototyping

18. Premortems vs Postmortems

19. Language of Failure Risk Tolerance vs Regret Minimization

20. Thank you for listening. Supriya Uchil - SupriyaUchil@gmail.com