UX Hong Kong - Morning Session Slides

@steveportigal,[object Object],Well, We've Done All This Research, Now What?,[object Object]

This morning,[object Object],I have been teaching this workshop for several years. It has been very enjoyable to meet people with different backgrounds and learn from them. ,[object Object],I want to share a quick introduction to our approach to user research, an overview of the workshop and then talk about some past workshop experiences.,[object Object]

American Lens on Global Experiences,[object Object],Kyoto,[object Object],Amsterdam,[object Object],London,[object Object],Indonesia,[object Object],Istanbul,[object Object],California,[object Object],Paris,[object Object],Taipei,[object Object],Bangalore,[object Object]

American Lens on Global Experiences,[object Object],Canadian,[object Object],Kyoto,[object Object],Amsterdam,[object Object],London,[object Object],Indonesia,[object Object],Istanbul,[object Object],Toronto,[object Object],Paris,[object Object],Taipei,[object Object],Bangalore,[object Object]

Portigal Consulting is a bite-sized California firm that helps companies discover and act on new insights about their customers and themselves,[object Object]

Typical development lifecycle,[object Object],What to make or do,[object Object],Refine & prototype,[object Object],Launch,[object Object],Iterate & improve,[object Object]

Where we work,[object Object],Take a fresh look at people,[object Object],What to make or do,[object Object],Refine & prototype,[object Object],Launch,[object Object],Iterate & improve,[object Object]

Where we work,[object Object],Use existing ideas as hypotheses,[object Object],What to make or do,[object Object],Refine & prototype,[object Object],Launch,[object Object],Iterate & improve,[object Object]

Where we work,[object Object],Is it working like we hoped?,[object Object],What to make or do,[object Object],Refine & prototype,[object Object],Launch,[object Object],Iterate & improve,[object Object]

Where we work,[object Object],What to make or do,[object Object],Refine & prototype,[object Object],Launch,[object Object],History provides context to explore new ideas,[object Object],Iterate & improve,[object Object]

Madness in methods,[object Object],Ethnography,[object Object],Ethnographic interviews ,[object Object],Video ethnography,[object Object],Depth-interviews,[object Object],Contextual research,[object Object],Home visits,[object Object],Site visits,[object Object],Experience modeling,[object Object],Design research,[object Object],User-centered design,[object Object],One-on-ones,[object Object],Camera studies ,[object Object],User safaris ,[object Object]

Madness in methods,[object Object],Ethnography,[object Object],Ethnographic interviews ,[object Object],Video ethnography,[object Object],Depth-interviews,[object Object],Contextual research,[object Object],Home visits,[object Object],Site visits,[object Object],Experience modeling,[object Object],Design research,[object Object],User-centered design,[object Object],One-on-ones,[object Object],Camera studies ,[object Object],User safaris ,[object Object],What-ever!,[object Object]

Whatever you want to call it…,[object Object],Examine people, ideally in their own context,[object Object],Gather their stories,[object Object],What are they doing?,[object Object],What does it mean?,[object Object],Synthesize the stories,[object Object],Find the patterns and connections,[object Object],Apply to business and design problems,[object Object],Create new stories that reframe how the organization talks and thinks,[object Object],Use products, services, packaging, design to manifest that new story in the marketplace,[object Object]

Synthesis & ideation process,[object Object],Fieldwork,[object Object],Synthesis,[object Object],Ideation,[object Object],Development,[object Object]

Analysis,[object Object],Synthesis,[object Object],Ideation,[object Object],Solutions,[object Object],Strategies,[object Object],Opportunities,[object Object],Detailed solutions,[object Object],Insights,[object Object],Workshop focus,[object Object]

Avoid jumping to conclusions,[object Object],Fieldwork,[object Object],Synthesis,[object Object],Ideation,[object Object],Development,[object Object]

Avoid jumping to conclusions,[object Object]

Homework: Dedicate at least half an hour to walking around and observing people in your neighborhood,[object Object],Workshop: Fieldwork,[object Object],Today: Observations of people in Festival Walk, Kowloon Tang Station and City University,[object Object],Images and observations shared on http://portigal-uxhk-workshop.posterous.com/,[object Object],Simon Lockrey, Sydney Australia ,[object Object],Arun Martin, Bangalore, India,[object Object],Tom Wood, Norwich, UK,[object Object]

Workshop: Synthesis,[object Object],Topline Collaborative Analysis Opportunities,[object Object],10 minutes 10 minutes 15 minutes,[object Object],Keep the human touch in communication,[object Object],Allow people to move seamlessly between places,[object Object],Allow people to integrate seamlessly across different devices and systems,[object Object],Share the heavy lifting,[object Object],Determine generative directions,[object Object],Externalize the data in your head,[object Object]

Workshop: Ideation,[object Object],Questions Business Areas Ideation and Sharing,[object Object], 2 minutes 3 minutes 45 minutes,[object Object],How can we,[object Object],keep the human touch in communication,[object Object],allow people to move seamlessly between places,[object Object],allow people to integrate seamlessly across different devices and systems,[object Object],How can we,[object Object],How can we,[object Object],Ideate!,[object Object],Shift to “How can we…?”,[object Object],Figure out where we can play,[object Object],Remember, “Yes, and…”,[object Object]

Workshop: Savannah, Georgia, USA,[object Object]

Workshop: Istanbul, Turkey,[object Object]

Workshop: San Francisco, California, USA,[object Object],Photo by Nate Bolt,[object Object]

Workshop: San Francisco, California, USA,[object Object]

Thank you!,[object Object],@steveportigal,[object Object],steve@portigal.com,[object Object],+1-415-894-2001,[object Object],Portigal Consulting,[object Object],www.portigal.com,[object Object]

UX Hong Kong - Morning Session Slides

UX Hong Kong - Morning Session Slides

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UX Hong Kong - Morning Session Slides