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@steveportigal<br />Well, We've Done All This Research, Now What?<br />

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This morning<br />I have been teaching this workshop for several years. It has been very enjoyable to meet people with different backgrounds and learn from them. <br />I want to share a quick introduction to our approach to user research, an overview of the workshop and then talk about some past workshop experiences.<br />

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American Lens on Global Experiences<br />Kyoto<br />Amsterdam<br />London<br />Indonesia<br />Istanbul<br />California<br />Paris<br />Taipei<br />Bangalore<br />

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American Lens on Global Experiences<br />Canadian<br />Kyoto<br />Amsterdam<br />London<br />Indonesia<br />Istanbul<br />Toronto<br />Paris<br />Taipei<br />Bangalore<br />

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Portigal Consulting is a bite-sized California firm that helps companies discover and act on new insights about their customers and themselves<br />

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Typical development lifecycle<br />What to make or do<br />Refine & prototype<br />Launch<br />Iterate & improve<br />

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Where we work<br />Take a fresh look at people<br />What to make or do<br />Refine & prototype<br />Launch<br />Iterate & improve<br />

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Where we work<br />Use existing ideas as hypotheses<br />What to make or do<br />Refine & prototype<br />Launch<br />Iterate & improve<br />

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Where we work<br />Is it working like we hoped?<br />What to make or do<br />Refine & prototype<br />Launch<br />Iterate & improve<br />

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Where we work<br />What to make or do<br />Refine & prototype<br />Launch<br />History provides context to explore new ideas<br />Iterate & improve<br />

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Madness in methods<br />Ethnography<br />Ethnographic interviews <br />Video ethnography<br />Depth-interviews<br />Contextual research<br />Home visits<br />Site visits<br />Experience modeling<br />Design research<br />User-centered design<br />One-on-ones<br />Camera studies <br />User safaris <br />

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Madness in methods<br />Ethnography<br />Ethnographic interviews <br />Video ethnography<br />Depth-interviews<br />Contextual research<br />Home visits<br />Site visits<br />Experience modeling<br />Design research<br />User-centered design<br />One-on-ones<br />Camera studies <br />User safaris <br />What-ever!<br />

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Whatever you want to call it…<br />Examine people, ideally in their own context<br />Gather their stories<br />What are they doing?<br />What does it mean?<br />Synthesize the stories<br />Find the patterns and connections<br />Apply to business and design problems<br />Create new stories that reframe how the organization talks and thinks<br />Use products, services, packaging, design to manifest that new story in the marketplace<br />

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Synthesis & ideation process<br />Fieldwork<br />Synthesis<br />Ideation<br />Development<br />

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Analysis<br />Synthesis<br />Ideation<br />Solutions<br />Strategies<br />Opportunities<br />Detailed solutions<br />Insights<br />Workshop focus<br />

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Avoid jumping to conclusions<br />Fieldwork<br />Synthesis<br />Ideation<br />Development<br />

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Avoid jumping to conclusions<br />

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Homework: Dedicate at least half an hour to walking around and observing people in your neighborhood<br />Workshop: Fieldwork<br />Today: Observations of people in Festival Walk, Kowloon Tang Station and City University<br />Images and observations shared on http://portigal-uxhk-workshop.posterous.com/<br />Simon Lockrey, Sydney Australia <br />Arun Martin, Bangalore, India<br />Tom Wood, Norwich, UK<br />

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Workshop: Synthesis<br />Topline Collaborative Analysis Opportunities<br />10 minutes 10 minutes 15 minutes<br />Keep the human touch in communication<br />Allow people to move seamlessly between places<br />Allow people to integrate seamlessly across different devices and systems<br />Share the heavy lifting<br />Determine generative directions<br />Externalize the data in your head<br />

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Workshop: Ideation<br />Questions Business Areas Ideation and Sharing<br /> 2 minutes 3 minutes 45 minutes<br />How can we<br />keep the human touch in communication<br />allow people to move seamlessly between places<br />allow people to integrate seamlessly across different devices and systems<br />How can we<br />How can we<br />Ideate!<br />Shift to “How can we…?”<br />Figure out where we can play<br />Remember, “Yes, and…”<br />

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Workshop: Savannah, Georgia, USA<br />

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Workshop: Savannah, Georgia, USA<br />

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Workshop: Savannah, Georgia, USA<br />

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Workshop: Istanbul, Turkey<br />

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Workshop: Istanbul, Turkey<br />

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Workshop: Istanbul, Turkey<br />

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Workshop: San Francisco, California, USA<br />Photo by Nate Bolt<br />

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Workshop: San Francisco, California, USA<br />

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Workshop: San Francisco, California, USA<br />

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Thank you!<br />@steveportigal<br />steve@portigal.com<br />+1-415-894-2001<br />Portigal Consulting<br />www.portigal.com<br />