The document discusses the advancement of user experiences in web applications through the integration of interactive 3D graphics using a framework called 3D-UI/XML3D, which simplifies creating 3D content for designers. It highlights the use of WebGL for 3D visualization, capabilities for data mapping, and augmented reality applications, while emphasizing the significance of real-time synchronization in multi-user scenarios. Additionally, it outlines the architecture of this synchronization and its connection to data sources within the FIWARE context for enhanced user interactions.