The document discusses how Dustcontrol Inc., a company that provides engineered products and services to eliminate health and safety risks in workplaces, evolved its business strategy to increase service revenue through co-value creations with partner companies. It outlines Dustcontrol's challenges in increasing profitable revenue and resource utilization. It then describes Dustcontrol's strategy of qualifying and partnering with installation and service maintenance companies to augment its service offerings. Four examples of successful co-value partners are provided, and the results of this new strategy, which led to a 42.6% increase in incremental service revenue, are discussed. Key takeaways focus on how collaborative strategies through value-add partnerships can help companies do more with existing resources.