Presentation of talking points given during Marketing Week for the American Marketing Association. Provides you with a good overview of the current state of search marketing, specifically organic search. Where we have been, what is most current, and where are things headed. Tips along the way on how to take action now and stay ahead of the curve.

1. STATE OF SEARCH 2018
in brief
@dodgejd
jason@blacktruckmedia.com

3. SEARCH ENGINES
Then & Now

4. THEN

5. Knowledge Panels
Local Pack
Featured Snippet
Related Questions
Videos
Top News Sources
NOW

6. GOOGLE TURNS 20

7. “Organize the world’s information and make it
universally accessible and useful.
-Google Circa 1995

8. 2 TRILLION SEARCHES PER YEAR
Average of 3.5 Billion Searches Each Day

9. 2 TRILLION SEARCHES PER YEAR
Average of 3.5 Billion Searches Each Day
16% Of Those Google Has Never Seen - Each Day

10. DISRUPTION
Google - The Answer Engine

11. EXPERIENCE SHIFTS
Is Anybody Safe?

15. SEO IS DEAD, RIGHT?
Far from it…

16. SEO IS DEAD, RIGHT?
SEO HAS EVOLVED

18. Via Britney Muller

19. Via Britney Muller

21. WHAT CAN YOU DO?
Focus On The Human-Factor

22. SECURITY
HTTP to HTTPS or HTTP/2

23. PERFORMANCE
It’s Time To Speed Up The Web

24. USER EXPERIENCE
Don’t Make Them Think

25. KEYWORDS
CONTENT
Keyword Themes & Authoritative Content

26. E.A.T.
Expertise, Authoritativeness, Trustworthiness
Via Google Quality Rater Guidelines

27. Y.M.Y.L.
Your Money, Your Life

28. VOICE SEARCH
We’re Not Quite There… Yet

29. NATURAL
LANGUAGE
Write For Humans

30. THANK YOU!
@dodgejd
jason@blacktruckmedia.com