SlideShare a Scribd company logo
AS SEEN IN... 
MINECRAFT RESEARCH 
SEPTEMBER 2014
MOST KIDS HAVE PLAYED MINECRAFT 
More boys than girls play Minecraft 
Boys: 73% Girls: 57% 
source: 
SuperAwesome 
Minecra2 
Survey, 
n 
= 
564, 
July 
2014, 
8-­‐16, 
UK 
Strictly Confidential | Copyright SuperAwesome Ltd 2014 | www.superawesome.tv
WHY IS MINECRAFT SO POPULAR? 
1. BUILDING! 
“BUILDING” is kids’ favourite thing about Minecraft 
“Being able to build anything, and exploring servers 
Strictly Confidential | Copyright SuperAwesome Ltd 2014 | www.superawesome.tv 
with friends.” 
“There are endless possibilities to what you can build” 
“You can build anything you want to and it is soo creative! I 
managed to build a whole city world!” 
“building awesome houses and other structures” 
source: 
SuperAwesome 
Minecra2 
Survey, 
n 
= 
564, 
July 
2014, 
8-­‐16, 
UK
2. SOCIALISING! 
Strictly Confidential | Copyright SuperAwesome Ltd 2014 | www.superawesome.tv 
• 96% of players have 
friends who also play 
• 59% usually play 
Minecraft with their 
friends 
• … compared to 50% 
who play on their 
own 
source: 
SuperAwesome 
Minecra2 
Survey, 
n 
= 
564, 
July 
2014, 
8-­‐16, 
UK
HOW OFTEN DO KIDS PLAY? 
source: 
SuperAwesome 
Minecra2 
Survey, 
n 
= 
564, 
July 
2014, 
8-­‐16, 
UK 
Strictly Confidential | Copyright SuperAwesome Ltd 2014 | www.superawesome.tv 
Minecraft is very “sticky” 
• 48% of players 
(8-16) log on every 
week 
• 33% of boys 8-11 
say they log in every 
day
FAVOURITE CHARACTERS & MOBS 
Creeper Ender Dragon Steve Pig Enderman 
Snow Golem Herobrine Villager Mooshroom Enderman 
source: 
SuperAwesome 
Minecra2 
Survey, 
n 
= 
564, 
July 
2014, 
8-­‐16, 
UK 
Strictly Confidential | Copyright SuperAwesome Ltd 2014 | www.superawesome.tv
EXISTING MERCHANDISE 
Strictly Confidential | Copyright SuperAwesome Ltd 2014 | www.superawesome.tv 
% OF KIDS WITH AN 
EXISTING… 
1. Video game 64% 
2. Book/annual 42% 
3. T-shirt 23% 
4. Lego set 19% 
5. Figure 19% 
source: 
SuperAwesome 
Minecra2 
Survey, 
n 
= 
564, 
July 
2014, 
8-­‐16, 
UK
MINECRAFT ECOSYSTEM COMPETITORS 
Strictly Confidential | Copyright SuperAwesome Ltd 2014 | www.superawesome.tv
milo@superawesome.tv 
Twitter: @gosuperawesome 
+44 203 668 6677 | MILO@SUPERAWESOME.TV | WWW.SUPERAWESOME.TV

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A few reasons Microsoft acquired Minecraft

  • 1. AS SEEN IN... MINECRAFT RESEARCH SEPTEMBER 2014
  • 2. MOST KIDS HAVE PLAYED MINECRAFT More boys than girls play Minecraft Boys: 73% Girls: 57% source: SuperAwesome Minecra2 Survey, n = 564, July 2014, 8-­‐16, UK Strictly Confidential | Copyright SuperAwesome Ltd 2014 | www.superawesome.tv
  • 3. WHY IS MINECRAFT SO POPULAR? 1. BUILDING! “BUILDING” is kids’ favourite thing about Minecraft “Being able to build anything, and exploring servers Strictly Confidential | Copyright SuperAwesome Ltd 2014 | www.superawesome.tv with friends.” “There are endless possibilities to what you can build” “You can build anything you want to and it is soo creative! I managed to build a whole city world!” “building awesome houses and other structures” source: SuperAwesome Minecra2 Survey, n = 564, July 2014, 8-­‐16, UK
  • 4. 2. SOCIALISING! Strictly Confidential | Copyright SuperAwesome Ltd 2014 | www.superawesome.tv • 96% of players have friends who also play • 59% usually play Minecraft with their friends • … compared to 50% who play on their own source: SuperAwesome Minecra2 Survey, n = 564, July 2014, 8-­‐16, UK
  • 5. HOW OFTEN DO KIDS PLAY? source: SuperAwesome Minecra2 Survey, n = 564, July 2014, 8-­‐16, UK Strictly Confidential | Copyright SuperAwesome Ltd 2014 | www.superawesome.tv Minecraft is very “sticky” • 48% of players (8-16) log on every week • 33% of boys 8-11 say they log in every day
  • 6. FAVOURITE CHARACTERS & MOBS Creeper Ender Dragon Steve Pig Enderman Snow Golem Herobrine Villager Mooshroom Enderman source: SuperAwesome Minecra2 Survey, n = 564, July 2014, 8-­‐16, UK Strictly Confidential | Copyright SuperAwesome Ltd 2014 | www.superawesome.tv
  • 7. EXISTING MERCHANDISE Strictly Confidential | Copyright SuperAwesome Ltd 2014 | www.superawesome.tv % OF KIDS WITH AN EXISTING… 1. Video game 64% 2. Book/annual 42% 3. T-shirt 23% 4. Lego set 19% 5. Figure 19% source: SuperAwesome Minecra2 Survey, n = 564, July 2014, 8-­‐16, UK
  • 8. MINECRAFT ECOSYSTEM COMPETITORS Strictly Confidential | Copyright SuperAwesome Ltd 2014 | www.superawesome.tv
  • 9. milo@superawesome.tv Twitter: @gosuperawesome +44 203 668 6677 | MILO@SUPERAWESOME.TV | WWW.SUPERAWESOME.TV