Gilt Groupe will offer discounts on their flash sales site based on users' Klout scores, with higher scores receiving larger discounts of up to 100% off. Google has consolidated its Android apps and media into a single online store, similar to Apple's iTunes, recognizing the advantages of Apple's integrated approach. Twitter has sold historical tweets to two firms, who will analyze them for marketing purposes and resell the data to over 1,000 companies seeking insights into brands and public opinions from social media. YouTube reported a 50% increase in daily subscription rates after redesigning channels to promote recommendation, larger subscribe buttons, and more prominent display of videos and brands.

1. Sunny-side Up
3.08.12
Thursday, March 8, 2012

2. Gilt & Klout: variable pricing model
• Flash sales website Gilt Groupe will offer discounts
—as high as 100% off apparel and home decor—for
high Klout scores on this schedule:
• March 6: 20% off for users with scores up to 20
(up to $50)
• March 7: 40% off for users with scores between
21-40 (up to $50)
• March 8: 60% off for users with scores between
41-60 (up to $75)
• March 9: 80% off for users with scores between
61-80 (up to $100)
• March 10: 100% for users off with scores
between 81-100 (up to $100)
Source: http://mashable.com/2012/03/05/gilt-
discount-klout-score/
Thursday, March 8, 2012

3. google realizes apple was right
• Google has abandoned its Android market in favor
of a store that combines Android Apps, Google
Music, and Google eBookstore.
• Much like Apple’s iCloud, content can be synched
wirelessly across multiple devices.
• As expected, the e-store is also connected to
Google+ for social functionality.
• The implications are subtle, but this change
solidifies Google’s previously fragmented attempts
to stay in-step with Apple and iTunes.
Thursday, March 8, 2012

4. Twitter to sell old tweets
• Twitter has sold millions of old tweets to two firms,
Datasift and Gnip, which will analyze them for
marketing purposes, and then re-sell the data to
more than 1,000 companies.
• DataSift’s new product Historics lets companies
extract insights and trends that relate to brands,
businesses, financial markets, news and public
opinion from the past two years. Gnip will only have
30 days worth of data.
• For marketers who haven’t been monitoring social
activity, this data source allows a historical view on
how product launches or marketing initiatives have
been received on Twitter.
• Source/Read More: http://www.reuters.com/article/
2012/03/01/us-twitter-data-
idUSTRE8201IU20120301
• Source/Read More: http://www.zdnet.com/blog/
saas/digging-for-gold-in-datasifts-twitter-archive/
1516
Thursday, March 8, 2012

5. 50% increase of youtube subscribers with redesign
Thursday, March 8, 2012

6. 50% increase of youtube subscribers with redesign (cont’d)
• Channel recommendation
(based on viewing history • One-click, larger subscribe
and on Google’s personal button.
information database)
• Larger brand icon
Thursday, March 8, 2012

7. 50% increase of youtube subscribers with redesign (cont’d)
• Preview state allows for
quick “channel flipping”
Thursday, March 8, 2012

8. 50% increase of youtube subscribers with redesign (cont’d)
• Branding more prominent • Videos play automatically
Thursday, March 8, 2012

9. 50% increase of youtube subscribers with redesign
• In December 2011 YouTube announced over 100
video channels featuring original programming from
A-List talent such as Madonna, Jay-Z, and actor
Ashton Kutcher, as well as media properties such as
Vice (http://www.youtube.com/channels)
• As a result of this change:
• Daily unique visits to channels have increased by
60 percent since December 2011
• Daily net subscriptions are up 50 percent since
December 2011
• Now brand channels appear as equals in the mix
of channels produced by musicians (OKGo, Lana Del
Rey), TV shows (MuppetShow, PBS, Cartoon
Network), multicultural programming (Univision,
Azteca America) and news stations (CNN, ABC).
• From a digital media buying perspective, an increase
in subscription rate means that viewers will spend, on
average, more time on YouTube, amounting to an
increase in branded video impressions.
Thursday, March 8, 2012

10. how pinterest may be influencing web design
• “It’s almost like a window-shopping mode,” says
Khoi Vinh, the former design director for
NYTimes.com, about Pinterest.
• Most websites and social networks display
information based on a single-post, reverse
chronological order, but Pinterest orders posts of
images or videos in a grid 6 across, which lessens
the importance of chronology.
• “It flattens the information hierarchy,” describes Jeff
Croft, a web designer and co-founder of ebook
lending site Lendle.
• Unlike search, it is less important for readers to
know what they’re looking for; discovery is
more possible in these horizontal web
structures.
• The Pinterest design allows for endless scrolling: the
reader continuously scans for new content and
imagery.
• The design eliminates the “below the fold”
problem for banner ads; ads appear
interspersed with content throughout the site.
• Already, major media sites such as the Today Show
and CondeNast’s EasyLiving have adopted similar
designs.
• Read more: http://mashable.com/2012/02/07/
pinterest-web-design/
Thursday, March 8, 2012

11. Tech of the week: hashpix
• Hashpix is an add-on to the popular web service
Instagram
• It allows individual photographers to sell their prints
in 3 sizes—5x3, 8x10, 10x10—for prices ranging
from $18-$22.
• Although the idea is simple, it illustrates how easy it
is for anyone to build off any popular web platform,
brands included.
• Currently, Hashpix is invite-only, and only
Instagram’s top photographers are featured on the
site.
• Brands may be able to sell their own Instagram
pictures—or perhaps books of photo—from the site
in the near future.
• Read More: http://mashable.com/2012/03/01/
hashpix/
Thursday, March 8, 2012

12. Thank you.
Profero New York
206 Fifth Avenue,5th Floor
New York, New York 10010
T. +1 646 381 3500
F. +1 646 843 8424
Thursday, March 8, 2012