Arts Council England Environmental Reporting - Communicating Success


Published on

A reminder of the environmental reporting requirements including how to add new data to the IG Tools, plus a special focus on : Top tips on what you should be sharing with your stakeholders and how to do so effectively.

Published in: Environment, Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • More information and to register go to:
  • Aims:Explore why it’s important to communicate sustainability commitments, initiatives and successesOutline strategies for internal communicationsOutline strategies for external communicationsShare good practice being developed within the consortiumOutcomes:Enable more effective internal communicationsGenerate exciting ideas for telling sustainability storiesDevelop inter-organisational relationships to continue sharing learning and best practice
  • Arts Council England annual submission - Portal opened 1stMay and closes 13th June 2014.
  • Grants for the Arts – grant from Arts Council England for Julie's Bicycle to look at future sustainability challenges and opportunities, and further tailor our current online resources and events to artform needs. This programme is open to all organisations, not just NPOs, MPMs, etc. The first art form specific event taking place for Literature on June 25th, followed by Visual Arts in autumn. More information can be found on our website - these events will be covering activities unique to each artform, signposting them to the basic resources available and envisioning what the future might look like for each. We’re also redeveloping the Julie’s Bicycle website as part of Grants for the Arts so any feedback on functionality people would like to see is welcome.Sustaining Creativity – a series of conversations and events led by Julie’s Bicycle exploring environmental challenges, drivers of change, and the opportunities that transformative solutions offer to the creative community.  Building on a survey of over 300 arts leaders late last year, our themes are: (i) value (ii) digital economy (iii) circular economy. We will be sharing survey findings and exploring the themes at an event in London in late May Culture Change - is a new initiative providing free support on environmental sustainability to creative organisations in the East of England. Led by the Royal Opera House in partnership with Julie's Bicycle, Creative and Cultural Skills, Thurrock Council and High House Production Park, the programme aims to build a more sustainable region through a mixture of one-to-one business support as well as events, workshops and networking
  • Sustaining Great Art – Environmental Report Year 1 (2012/13), Results and Highlights of organisations engaged with Julie’s Bicycle (635 / 704) 704 = 681 NPOs; 16 MPMs - 96 individual organisations; 7 Bridge87% (615) registered on the IG Tools;66% (463) submitted an environmental policy;61% (431) submitted an environmental plan;34% (241) participated in one of the 2012 national roadshow workshops;22% (154) participated in a webinar and;55% (354) responded to the first year evaluation survey2) Carbon impact:397 organisations provided us with good quality data on energy and water that we could use in the analysis: 301 buildings and 231 officesOutdoor events Apr12-Mar13 were excluded as data was insufficient or unreliableData from these 397 organisations were responsible for 94,000 tonnes CO2e Equal to the annual energy use of 20,000 UK householdsCultural buildings made up 92% of footprint & Offices 8%No waste or travel data is includedElectricity use was the main source of emissions, making up over half of the total, whereas water use made up less than 1%. The rest was gas.Even though water use was insignificant in carbon terms, 782 million litres of water were used = 1 billion bottles of wine OR~20M 5 minute showers OR~10M regular baths Equal to an energy spend of £21M, calculated based on actual energy use + DECC annual average tariffs for 2013 – 11p for electricity and 3p for gasFollowing data was considered either insufficient or unreliable: venues and office data covering less than a 12 month period; estimated home office data data > double < half JB & CIBSE benchmarks.Assuming similar conditions and behaviour, if this footprint was extrapolated to include all 704 organisations in the portfolio it would be responsible for 121,000 tonnes CO2e (not significantly higher than the footprint for the 397as most larger organisations already captured)3) Carbon and cash savings:62 cultural buildings out of a total 301 which provided reliable data, provided more than one year’s worth of data which went beyond the minimum requirements. Of 62, 69% reduced carbon emissions overall (from energy and water). Combined carbon savings from energy use only were ~4,000 tonnes CO2e, representing a cash saving of ~£810,000. If this level of savings were achieved across all 301cultural buildings it would represent a total ~13,000 tonnes carbon saving and ~£3 Million energy bill reduction. This is just the tip of the iceberg when considering that there are an estimated 16,000 cultural buildings in the UK. Calculations based on actual energy use & average tariffs DECC – LX 11p/kWh and gas 3p/kWh4) Carbon footprint by artform and by region- Artform:The MPM average stands out, as this is an average for 16 umbrella organisations comprising 96 individual museums and galleries, many of which have large energy hungry buildings. Also MPMs had the highest levels of reporting of all artforms. Average carbon footprint across all artforms is 255 tonnes CO2e.Region: The West Midlands have the highest average as that is where a large number of big organisations are based.Average carbon footprint across all regions is 313 tonnes CO2e.
  • Transparently - share your amazing workMajor opportunity for leadershipIn the cultural and creative industriesAmong audiencesIn wider industries and interest groupsSpread best practice within the industryEngage and inspireGalvanise action and changeFurther improve your environmental performanceGather new ideas
  • Key principles to put at the heart of your communications.
  • LEAD WITH VISION - What are your objectives?A leader in your sector?A leader in your community?Best practice in your geographical region?Better than all your competitors?2) KNOW YOUR AUDIENCE - Who are you talking to?Who are your audiences?What are their values and expectations?How is sustainability relevant to them?3) What will success look like and what needs to be done to successIs It engaging people? How can your stakeholders be empowered to take action?How can you measure participation?4) What are the bestchannels for your message?4) Budget and resourcesCan this programme be self-funded?Which budgets can support efforts?How can activities be planned to maximize impact with minimum spend?Social mediaTie to existing marketing plans
  • Where is your audience and how can you reach them?Consider both online and offlineMultiple touchpointsUse the range of communications channels and opportunities to reinforce the message:OnlineOfflineBefore they attend your venue/begin a contractAt your venue/while working with youAfter visiting/working with youDon’t limit yourself – what about TOUCH, SIGHT, HEARING (AND SCENT!)?
  • Resource: www.lovelyasatree.comBear in mind that digital mediums aren’t always “greener”.
  • Make the link between cause and effect.When planning an action like a competition, award, suggestion scheme make sure you have the means to feedback on people’s ideas, achievements etc.
  • Arts Council England Environmental Reporting - Communicating Success

    1. 1. WEBINAR STARTING AT 11AM Today‟s Topic: Communicating Success: how to effectively communicate your initiatives and stories Julie’s Bicycle is a registered charity: England and Wales no. 1153441.
    2. 2. Communicating Success A reminder of the environmental reporting requirements including how to add new data to the IG Tools, plus a special focus on : Top tips on what you should be sharing with your stakeholders and how to do so effectively. Christina Tsiarta and Giulia Crossley– Julie‟s Bicycle
    3. 3. Housekeeping
    4. 4. Webinar Series • Weekly webinars for NPO, Bridge and MPM • Now until May 13nd (reporting deadline is May 30th) – Basic training – Specialist advice depending on type of organisation • Venues and Cultural Buildings • Offices • Outdoor Events – Taking it further • Touring • Productions and Exhibitions • Communicating success • Staff engagement
    5. 5. Environmental reporting: the basics 02/04/14 Updating Environmental Policy and Action Plan 02/04/14 Specialist advice: Cultural Buildings and Venues 09/04/14 Specialist advice: Offices 09/04/14 Environmental reporting: the basics 16/04/14 Updating Environmental Policy and Action Plan 16/04/14 Specialist advice: Outdoor Events 23/04/14 IG Tools Training 23/04/14 Going further: Sustainable Touring 30/04/14 Going further: Sustainable Productions and Exhibitions 30/04/14 Communicating success: how to effectively communicate your initiatives and stories 07/05/14 IG Tools Training 07/05/14 Staff engagement: planning, engaging, acting and maintaining momentum 14/05/2014 To register:
    6. 6. Today‟s agenda • Introduction to Julie‟s Bicycle • Environmental reporting requirements – a reminder • Environmental reporting results from 2012/13 • Communicating sustainability: an overview – Why you should be communicating – Types of communications – Key principles & Strategy – Channels – How to do it sustainably – Examples of best practice • Support and resources • Trouble shooting Q&A
    7. 7. 3-year partnership with Arts Council England to support major funded organisations – 2012 to 2015 Julie‟s Bicycle Research Networks Consultancy Resources Training Events Thought Leadership
    8. 8. Arts Council Requirements 1. Update your environmental policy and action plan. – Notify us using the IG Tools 2. Collecting data on energy and water use from April 2013 to March 2014 – Submit using the IG Tools Reporting deadline: 30th May 2014
    9. 9. Input 2013/2014 data &review results Policy & Action Plan update Notify JB by 30th May via IG Tools Include in Annual submission Process TO DO NOW
    10. 10. Julie‟s Bicycle Support Rest of 2014 • 2nd webinar series: 11 webinars • Third annual roadshow in winter 2014 • Continuous phone & email support with data entry, EP, AP Other relevant work • Grants for the Arts programme • Sustaining Creativity • Culture Change (East)
    11. 11. Why communicate? • Build your brand. • Transparency builds trust and understanding. • Celebrate and gain recognition for your achievements. • Share best practice. • Major opportunity for leadership. • Encourage participation and new ideas. • Influence change. • Avoid missing out on opportunities.
    12. 12. Opportunities • Current trend towards sustainability.  Opportunity to capture new funding opportunities. • People are going green (or at least thinking about it).  Opportunity to deepen connection with audiences around this issue.  Opportunity to reach massive – captive, passionate, engaged – audiences.  Licence to make it fun. • Ties to environmental actions.  Reusable water bottles.  Sustainable merchandise. • It's the next innovation.  Opportunity to lead transition towards environmentally sound activities, buildings, technology and products.
    13. 13. Types of Sustainability Communications Environmental certification (Industry Green) – Transparent – Evidence-based – Third-party Eco labeling (FSC, Fairtrade) – Commitment to green procurement – Recognisable cues Organisational green initiatives – Walking the talk – Honest stories people can engage with Sustainability branding – Giving an identity to your sustainability initiatives – Recognisable, consistent messaging
    14. 14. Linking in with existing campaigns
    15. 15. Key Principles 1. Know your audience and find what‟s in it for them. 2. Keep sustainability in line with your brand and organisational culture. 3. Don‟t be boring – tell stories and lead with a vision. 4. Be clear about purpose and calls to action. 5. Make it participatory. 6. Stick to your strengths. 7. Pick the right messengers.
    16. 16. Strategy • Objectives – What do you want to achieve? – How does this align with overall company objectives? • Target Audiences – Who are you talking to? • SWOT – What are the relevant internal and external factors? • Competition – What are others doing? • Key success factors/critical issues – What must be done well in order to succeed? • Messaging and Channels • Budget and Resources • Timeline
    17. 17. ♯1: Storytelling What’s your story? • What are your key messages? • How can you create a sense of shared value between all of your stakeholders? • Sustainability stories should be in line with your identity, tone and existing communication channels. • Developing a brand/identity to represent and highlight your efforts can be effective. • Alternatives to “green” - it‟s a useful shortcut but how else can we talk about this issue without people switching off?
    18. 18. ♯2: Make It Fit • Wembley Stadium “Switched On to Switching Off” energy reduction campaign – Energy Referee issued “offenders” with yellow and red cards for equipment left on overnight. • Town Hall Symphony Hall Birmingham
    19. 19. ♯3. Intention vs. Achievement • Tell the whole story. • Failure stories matter too! • Balance honesty about the process with genuine success stories. • Invite participation.
    20. 20. ♯4: Engage People • Set your objective. • Share the vision - be specific about what do you want to change. • Make a clear ask/provide clear messaging. • Support your ask/messages with relevant/robust information. • Think about the medium and multiple touch points • Make it a collaborative effort. – “Join us in reducing emissions by…” • Make it fun! • Measure success. • Reward and celebrate action.
    21. 21. Example: After Miss Julie • Green walkway. • Ticketless performance. • Hire a programme scheme. • Inside the programme: – Rationing timeline – Cast and crew bios – Infographics by David McCandless (Information is Beautiful)
    22. 22. ♯5: Choose the right channel Internal • Emails • Staff meetings and socials • Project management software • Newsletters • Physical noticeboard • Signage • IG report and certificate External • IG report and certificate • Newsletter • Website • Social media • Blogs • Press • Multimedia content • Marketing emails • Ticketing • Programmes • Events • Signage
    23. 23. Example: Social Media Campaigns • Timbaland’s Nature Needs Heroes Camp campaign – Advertising new Earthkeepers environmentally conscious range – Artist Robert Bradford sculpture – Visitors submit environmental pledges – After pledging get 20% off the range • Art Everywhere – People voting for favourite artworks via Facebook and sharing via Twitter
    24. 24. ♯6: Do it sustainably • Recycled or FSC certified paper stock. • Printed using vegetable inks. • Use responsible printers (ISO14001). • Consider digital – but be aware that digital files use energy: – Make sure the purpose of the content is clear. – Minimise file sizes. – Maximise quality, impact and reach.
    25. 25. Does it work? • 41% of festival goers in 2012 said they actively changed behaviour from encountering sustainability messages at festivals. • Isle of Wight Festival reduced audience travel emissions by 26% between 2009 and 2010 by promoting travel alternatives like carshare, increased car occupancy and cyclist facilities. • Manchester Art Gallery reduced energy emissions by 15% by displaying “live” energy use in the building, enabling visitors to make informed choices.
    26. 26. Example: Manchester Art Gallery • Aim: 42% emissions reduction by 2020. • Piloting an energy display system in public areas since 2011. • iPad screens installed at strategic positions in the building: – energy consumption of the day so far – whether it's gone above the target – Tips for people to help reduce consumption • ~ 15% reduction in emissions from behaviour change alone.
    27. 27. Common Challenges • Achieve objectives while addressing realities – Budget – We‟re all busy – Culture • Getting it right – Messaging – Materials – Accountability
    28. 28. Invest the Time
    29. 29. Further support • • Guide on sustainability communications– out soon! • Existing guides on communicating with audience, supply chain & staff • Other guides and factsheets • Case studies of best practice • IG Tools „how to‟ videos • Environmental Policy and Action Plan Guidelines and examples • Further webinars & recordings • Phone & email support
    30. 30. Thank you - Any questions? • Reporting deadline: 30th May 2014 • Allow 4 – 6 weeks for reporting cycle to take place within • •