Sun Burn Brewery aims to brew high quality craft beers for the Tampa Bay area to address the lack of good craft beer options in Florida. The founder plans to brew a wide range of styles, operate efficiently with no waste, and focus on quality, consistency and service. The craft brewing industry is growing at around 7-9% annually while overall beer sales are down. Craft breweries currently support over 100,000 jobs in the US. The target market for craft beer is well-educated men ages 25-34, while macro beer drinkers will be asked to leave. Local competition produces quality beers but has weaknesses in management, distribution and branding. Financial projections include start-up expenses, sales forecasts, and income/