The document discusses the process of concept and requirements development for a new product. It covers defining target personas, their needs and characteristics. It also discusses different types of requirements, including functional, contextual and usability requirements. Finally, it discusses determining the feasibility of a new product according to technical, economic, legal and operational factors.

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Concept & creation

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Persona’s

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 Write down the characteristics
 Gather as much information as you can
 Be as precise as possible
Determine your target audience

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 The ‘average user’ won’t help you design a product
 Because:
– He/She is both male and female
– 20 – 30 years old
– Has an average income
– Has 2,3 children
But what’s wrong with a target group description?

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11. Ahhh..

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What does it look like?

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 What drives them?
 What to they get out of your brand?
 Why do they interact with your brand?
 What do they need?
Define their needs

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Requirements and feasibility

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 Global specifications
 There are different kinds
What are requirements?

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– Characteristics:
 skills, background, attitude towards your product
– Use of concept:
 naive, expert, frequent, incidental
Who are your users?

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– Functional requirements
– Contextual requirements
– Users
– Usability
Different kinds of requirements

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 Technical
– Can you build it?
– Can you get the data you need?
 Economical
– Will earnings exceed costs?
 Legal
– Is it legal?
 Operational
– Do users really want your product?
Feasability, TELO(S)

22. W i n d e s h e i m z e t k e n n i s i n w e r k i n g
 Next Monday we start of with a pitch to Teun
 4 minutes max, per group
 You’re only allowed to use images/video, no text allowed!
Pitch